SOCIAL MEDIA –CASE STUDIES    Praneeth Marisa     @The_Devante      http://in.linkedin.com/in/praneethmarisa
OUTLINE    Facebook    •   Page Highlights         •   Name – About – Basic Info         •   Growth Story         •   Time...
FACEBOOK
FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name:                        About: Basic Info:
FACEBOOK – PAGE HIGHLIGHTS GROWTH STORY                 Week Start Date       End Date         Fans      Average PTAT / Da...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos  Uses its LATEST PRODUCTS, OFFERS & BRAND ASSOCIATIONS as its FACE...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTABS          Comprises of a set of VIDEOS clearly designed to COMBAT          McDONALD’s IMAGE ...
FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS     Posts are not made on a daily basis; it can be     1 POST IN 4 DAYS or...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS   Up and down the timeline, the page is filled with     more pictures desig...
TWITTER
TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
TWITTER – HANDLE HIGHLIGHTS    GROWTH STORY               Week Start Date End Date Followers Weekly Tweets                ...
TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS                 Week     Start Date           End Date     Tweets        R...
TWITTER – TWEET HIGHLIGHTS QUALITATIVE ANALYSISKeep It Positive & Relatable                                       Aside fr...
FACEBOOK
FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name:                        About: Basic Info:
FACEBOOK – PAGE HIGHLIGHTS  GROWTH STORY                    Week Start Date End Date        Fans        Average PTAT / Day...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos    Uses the images of its STORES, PRODUCTS & COLLAGES as its FACEB...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTABS          A ‘WORK WITH US’ App that allows fans to apply for the Job          Openings at St...
FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS     Posts are not made on a daily basis; it can be     1 POST IN 4 DAYS or...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS                                 SHOW BEHIND THE SCENES INFORMATION         ...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS                                                  LET CUSTOMERS IN ON DEALS ...
TWITTER
TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
TWITTER – HANDLE HIGHLIGHTS    GROWTH STORY              Week Start Date End Date Followers Weekly Tweets               Wk...
TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS                  Week     Start Date         End Date      Tweets        R...
TWITTER – TWEET HIGHLIGHTS QUALITATIVE ANALYSIS                                         SATISFYING DISGRUNTLED CUSTOMERS  ...
FACEBOOK
FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name:                        About: Basic Info:
FACEBOOK – PAGE HIGHLIGHTS  PAGE PERFORMANCE                    Week Start Date End Date        Fans      Average PTAT / D...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos   Uses only one FACEBOOK COVER PHOTO which is a COLLAGE OF CELEBRI...
FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS               Posts / Day   5              Likes / Post   230             ...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS The Objective of the IMDb Facebook page   is to Drive Traffic Back To Its W...
TWITTER
TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
TWITTER – HANDLE HIGHLIGHTS    GROWTH STORY             Week Start Date End Date Followers Weekly Increase Weekly Tweets  ...
TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS                 Week     Start Date           End Date     Tweets        R...
TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSISIMDb’s Twitter Handle has Established Its Own Hashtags which it uses regular...
FACEBOOK
FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name:                        About: Basic Info:
FACEBOOK – PAGE HIGHLIGHTS  GROWTH STORY                  Week Start Date End Date           Fans     Average PTAT / Day  ...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos    Uses the WEEKLY MAIN STORY of its magazine as its FACEBOOK COVE...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTABS          Comprises of instructions to download the THR Mobile APP          Comprises of ins...
FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS               Posts / Day   40              Likes / Post   26             ...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSISThe Primary Objective of THR Facebook Page  is to Position itself as the onl...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS        All THR Posts lead to its SOCIAL READER APP:
TWITTER
TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
TWITTER – HANDLE HIGHLIGHTS    GROWTH STORY                 Week Start Date End Date Followers Weekly Increase Weekly Twee...
TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS                 Week     Start Date            End Date     Tweets       R...
TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSIS  THR’s Twitter Handle Only Tweets Links Of All Its Stories That Are Posted ...
FACEBOOK
FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name:                        About: Basic Info:
FACEBOOK – PAGE HIGHLIGHTS  GROWTH STORY                   Week Start Date End Date        Fans      Average PTAT / Day   ...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos   Uses the GENERIC TACTICAL BRAND CAMPAIGNS as its FACEBOOK COVER ...
FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
FACEBOOK – PAGE HIGHLIGHTSTABS          A contest that aims to build the WORLD’s BIGGEST FRIENDSHIP          BAND. Partici...
FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS               Posts / Day   6              Likes / Post   176             ...
FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS     All the Posts made on the Airtel’s Facebook are directed towards only  ...
TWITTER
TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
TWITTER – HANDLE HIGHLIGHTS    GROWTH STORY               Week Start Date End Date Followers Weekly Tweets                ...
TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS                 Week     Start Date         End Date      Tweets        Re...
TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSIS                             Airtel uses its Twitter Handle only            ...
THANK YOU   Praneeth Marisa    @The_Devante     http://in.linkedin.com/in/praneethmarisa
Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies
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Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

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A brief note on the social media strategies of the top global brands. Presentation provides an overview of the different strategies employed by different brands & how each brand adopted different strategies to achieve their respective brand / marketing objectives

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Mc Donald's | StarBucks | IMdB | The Hollywood Reporter | Airtel - Social Media Case Studies

  1. 1. SOCIAL MEDIA –CASE STUDIES Praneeth Marisa @The_Devante http://in.linkedin.com/in/praneethmarisa
  2. 2. OUTLINE Facebook • Page Highlights • Name – About – Basic Info • Growth Story • Timeline Features • Post Highlights • Quantitative Analysis • Qualitative Analysis Twitter • Handle Highlights • Name – Bio – Display Picture • Growth Story • Tweet Highlights • Quantitative Analysis • Qualitative Analysis
  3. 3. FACEBOOK
  4. 4. FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name: About: Basic Info:
  5. 5. FACEBOOK – PAGE HIGHLIGHTS GROWTH STORY Week Start Date End Date Fans Average PTAT / Day Wk1 18-Jun-12 24-Jun-12 20578298 222435 Wk2 25-Jun-12 01-Jul-12 20714659 198060 Wk3 02-Jul-12 08-Jul-12 20870752 205420 Wk4 09-Jul-12 15-Jul-12 21043814 384717 Wk5 16-Jul-12 22-Jul-12 21252831 301539Fans’ Growth 209017 On an average, 203000 130000-to-170000 People LIKE the ‘Mc 178000 173062 Donald’s’ Facebook 156093 Page every Week 153000 143272 136361 128000 Week 1 Week 2 Week 3 Week 4 Week 5
  6. 6. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos Uses its LATEST PRODUCTS, OFFERS & BRAND ASSOCIATIONS as its FACEBOOK COVER PHOTOS
  7. 7. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  8. 8. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  9. 9. FACEBOOK – PAGE HIGHLIGHTSTABS Comprises of a set of VIDEOS clearly designed to COMBAT McDONALD’s IMAGE as a greasy antagonist blamed for the American obesity epidemic A STORE LOCATOR TAB that provides Info, Updates and Specials all personalized as per Fans’ respective Cities A Tab designed to showcase the LATEST PRODUCT RELEASES, COMBO OFFERS & HAPPY MEALS
  10. 10. FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS Posts are not made on a daily basis; it can be 1 POST IN 4 DAYS or A WEEK or 15 DAYS depending quality of the story
  11. 11. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS Up and down the timeline, the page is filled with more pictures designed to CAPITALIZE ON THE CALENDAR, Iced Coffees when the weather turns warm, Shamrock Shakes for St. Patrick’s Day and Hot chocolate in the winter There’s also a plethora of VIDEOS presenting the HEALTHY LIFESTYLES of McDonald’s customers and the clean conditions of their cattle
  12. 12. TWITTER
  13. 13. TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
  14. 14. TWITTER – HANDLE HIGHLIGHTS GROWTH STORY Week Start Date End Date Followers Weekly Tweets Wk1 18-Jun-12 24-Jun-12 514979 59 Wk2 25-Jun-12 01-Jul-12 517045 55 Wk3 02-Jul-12 08-Jul-12 529815 52 Wk4 09-Jul-12 15-Jul-12 554457 87 Wk5 16-Jul-12 22-Jul-12 569897 46Followers’ Growth 24642 On an Average, @McDonalds increases 21500 its Followers at the 15440 rate of 2% Per Week 12770 11500 10591 2066 1500 Week 1 Week 2 Week 3 Week 4 Week 5
  15. 15. TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS Week Start Date End Date Tweets Re-Tweets Replies Wk1 18-Jun-12 24-Jun-12 59 1 9 Wk2 25-Jun-12 01-Jul-12 55 3 8 Wk3 02-Jul-12 08-Jul-12 52 1 11 Wk4 09-Jul-12 15-Jul-12 87 10 26 Wk5 16-Jul-12 22-Jul-12 46 3 6Re-Tweet Percentage 15% On an Average, @McDonalds makes 5 11% RE-TWEETS / 100 10% ORIGINAL TWEETS 7% 5% 5% 2% 2% 0% Week 1 Week 2 Week 3 Week 4 Week 5
  16. 16. TWITTER – TWEET HIGHLIGHTS QUALITATIVE ANALYSISKeep It Positive & Relatable Aside from when McD is promoting its newest products or the comeback of a favorite menu item, its TWITTER HANDLE RESEMBLES THAT OF ANY OTHER USER Tweets are such as, “If we didn’t have birthdays, you wouldn’t beyou. If you’d never been born, well then what would you do?’ Happy Birthday Dr. Seuss!” It even RE-TWEETS UPDATES UNRELATED TO THE COMPANY like “Those small words someone can say that makes your day ten times better #LittleThings”
  17. 17. FACEBOOK
  18. 18. FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name: About: Basic Info:
  19. 19. FACEBOOK – PAGE HIGHLIGHTS GROWTH STORY Week Start Date End Date Fans Average PTAT / Day Wk1 18-Jun-12 24-Jun-12 30645308 208498 Wk2 25-Jun-12 01-Jul-12 30724229 189871 Wk3 02-Jul-12 08-Jul-12 30807700 157454 Wk4 09-Jul-12 15-Jul-12 30957277 194153 Wk5 16-Jul-12 22-Jul-12 31060033 264662Fans’ Growth On an average, 149577 150000 75000-to-100000 People LIKE the 125000 ‘StarBucks’ Facebook Page every Week 102756 100000 83471 78741 78921 75000 Week 1 Week 2 Week 3 Week 4 Week 5
  20. 20. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos Uses the images of its STORES, PRODUCTS & COLLAGES as its FACEBOOK COVER PHOTO
  21. 21. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  22. 22. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  23. 23. FACEBOOK – PAGE HIGHLIGHTSTABS A ‘WORK WITH US’ App that allows fans to apply for the Job Openings at StarBucks An ‘eGIFTING’ App that allows fans to gift their friends notional money, through the StarBucks Card, which they can use at StarBucks
  24. 24. FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS Posts are not made on a daily basis; it can be 1 POST IN 4 DAYS or A WEEK or 15 DAYS depending quality of the story
  25. 25. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS SHOW BEHIND THE SCENES INFORMATION Customers don’t always know what’s going on within the Starbucks corporation, but they are interested. Being able to tell a good story Always Helps When It Comes To Fan Engagement
  26. 26. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS LET CUSTOMERS IN ON DEALS When Starbucks runs a Specials on Drinks, gives away products, or offers discounts, it informs its fans Starbucks Frappuccino Happy Hour campaign (Earlier this May) alerted fans of the time of day they could pick some up, as well as the number to text so they’d never miss oneENTICE CUSTOMERS WITH PRODUCT PHOTOS Many of its status updates include Pictures of Its Products to get the fans’ mouths watering and craving its coffee
  27. 27. TWITTER
  28. 28. TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
  29. 29. TWITTER – HANDLE HIGHLIGHTS GROWTH STORY Week Start Date End Date Followers Weekly Tweets Wk1 18-Jun-12 24-Jun-12 2609347 78 Wk2 25-Jun-12 01-Jul-12 2632647 140 Wk3 02-Jul-12 08-Jul-12 2654463 135 Wk4 09-Jul-12 15-Jul-12 2678466 111 Wk5 16-Jul-12 22-Jul-12 2702126 60Followers’ Growth On an Average, 26143 @StarBucks increases 26000 its Followers at the 24003 rate of 1% Per Week 24000 23660 23300 21816 22000 20000 Week 1 Week 2 Week 3 Week 4 Week 5
  30. 30. TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS Week Start Date End Date Tweets Re-Tweets Replies Wk1 18-Jun-12 24-Jun-12 78 1 73 Wk2 25-Jun-12 01-Jul-12 140 8 123 Wk3 02-Jul-12 08-Jul-12 135 3 127 Wk4 09-Jul-12 15-Jul-12 111 1 105 Wk5 16-Jul-12 22-Jul-12 60 1 55Replies Percentage 94% 94% 95% On an Average, 100% 92% 88% @StarBucks replies to 92 TWEETS / 100 75% TWEETS made by their customers 50% 25% 0% Week 1 Week 2 Week 3 Week 4 Week 5
  31. 31. TWITTER – TWEET HIGHLIGHTS QUALITATIVE ANALYSIS SATISFYING DISGRUNTLED CUSTOMERS Most of the tweets on the StarBucks’ twitter page are Directed At UsersMany of its tweets start with “Sorry About That!” or “Sorry To Hear!,” offering dismayed customers solutions to their problemsBRINGING THE IN-STORE EXPERIENCE TO TWITTER StarBucks treats its fans & followers like their own friends, To Transfer In-Store Experience to The Online Realm, prompting them to send in pictures with their favourite drink or asking how they spent Valentine’s Day
  32. 32. FACEBOOK
  33. 33. FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name: About: Basic Info:
  34. 34. FACEBOOK – PAGE HIGHLIGHTS PAGE PERFORMANCE Week Start Date End Date Fans Average PTAT / Day Wk1 18-Jun-12 24-Jun-12 2575341 53115 Wk2 25-Jun-12 01-Jul-12 2594299 50453 Wk3 02-Jul-12 08-Jul-12 2613777 45203 Wk4 09-Jul-12 15-Jul-12 2632588 44307 Wk5 16-Jul-12 22-Jul-12 2653283 50931Fans’ Growth 21000 20695 On an average, 15000-to-20000 19478 18958 18811 People LIKE the 19000 ‘IMDb’ Facebook 16780 Page every Week 17000 15000 Week 1 Week 2 Week 3 Week 4 Week 5
  35. 35. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos Uses only one FACEBOOK COVER PHOTO which is a COLLAGE OF CELEBRITIES
  36. 36. FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS Posts / Day 5 Likes / Post 230 Shares / Post 25 Comments / Post 65
  37. 37. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS The Objective of the IMDb Facebook page is to Drive Traffic Back To Its Website Only LINKS ARE POSTED on the Facebook Page of IMDb which leads back to its official website
  38. 38. TWITTER
  39. 39. TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
  40. 40. TWITTER – HANDLE HIGHLIGHTS GROWTH STORY Week Start Date End Date Followers Weekly Increase Weekly Tweets Wk1 18-Jun-12 24-Jun-12 504099 4679 30 Wk2 25-Jun-12 01-Jul-12 509154 5055 38 Wk3 02-Jul-12 08-Jul-12 514497 5343 34 Wk4 09-Jul-12 15-Jul-12 519186 4689 94 Wk5 16-Jul-12 22-Jul-12 523719 4533 15Followers’ Growth On an Average, @IMDb 5343 increases its Followers 5400 at the rate of 1% Per 5055 Week 5000 4679 4689 4600 4533 4200 Week 1 Week 2 Week 3 Week 4 Week 5
  41. 41. TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS Week Start Date End Date Tweets Re-Tweets Replies Wk1 18-Jun-12 24-Jun-12 30 3 0 Wk2 25-Jun-12 01-Jul-12 38 4 0 Wk3 02-Jul-12 08-Jul-12 34 2 0 Wk4 09-Jul-12 15-Jul-12 94 58 0 Wk5 16-Jul-12 22-Jul-12 15 0 0Re-Tweet Percentage 62% On an Average, @IMDb 60% makes 18 RE-TWEETS / 100 ORIGINAL 40% TWEETS 20% 10% 11% 6% 0% 0% Week 1 Week 2 Week 3 Week 4 Week 5
  42. 42. TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSISIMDb’s Twitter Handle has Established Its Own Hashtags which it uses regularly as per the story along with the Story Link which leads back to the website #BornToday #BoxOffice #NewTrailer #TrulyTrivial
  43. 43. FACEBOOK
  44. 44. FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name: About: Basic Info:
  45. 45. FACEBOOK – PAGE HIGHLIGHTS GROWTH STORY Week Start Date End Date Fans Average PTAT / Day Wk1 18-Jun-12 24-Jun-12 101932 5539 Wk2 25-Jun-12 01-Jul-12 103163 5587 Wk3 02-Jul-12 08-Jul-12 104293 8187 Wk4 09-Jul-12 15-Jul-12 105524 7503 Wk5 16-Jul-12 22-Jul-12 106754 8134Fans’ Growth On an average, 1200- 1400 1380 to-1300 People LIKE the ‘The Hollywood 1300 Reporter’ Facebook 1231 1231 1230 Page every Week 1200 1130 1100 Week 1 Week 2 Week 3 Week 4 Week 5
  46. 46. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos Uses the WEEKLY MAIN STORY of its magazine as its FACEBOOK COVER PHOTO
  47. 47. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  48. 48. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  49. 49. FACEBOOK – PAGE HIGHLIGHTSTABS Comprises of instructions to download the THR Mobile APP Comprises of instructions to subscribe for the Daily Newsletters Comprises of THR Exclusive Videos
  50. 50. FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS Posts / Day 40 Likes / Post 26 Shares / Post 4 Comments / Post 2
  51. 51. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSISThe Primary Objective of THR Facebook Page is to Position itself as the only Destination For All The Latest Hollywood News & Updates Only Links are Posted on the Facebook Page of THR which leads to its Social Reader App
  52. 52. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS All THR Posts lead to its SOCIAL READER APP:
  53. 53. TWITTER
  54. 54. TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
  55. 55. TWITTER – HANDLE HIGHLIGHTS GROWTH STORY Week Start Date End Date Followers Weekly Increase Weekly Tweets Wk1 18-Jun-12 24-Jun-12 301034 4257 509 Wk2 25-Jun-12 01-Jul-12 305919 4885 515 Wk3 02-Jul-12 08-Jul-12 310151 4232 402 Wk4 09-Jul-12 15-Jul-12 314651 4500 623 Wk5 16-Jul-12 22-Jul-12 319262 4611 570Followers’ Growth On an Average, @THR 4885 increases its Followers 4900 at the rate of 1% Per 4611 Week 4600 4500 4300 4257 4232 4000 Week 1 Week 2 Week 3 Week 4 Week 5
  56. 56. TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS Week Start Date End Date Tweets Re-Tweets Replies Wk1 18-Jun-12 24-Jun-12 509 70 3 Wk2 25-Jun-12 01-Jul-12 515 87 4 Wk3 02-Jul-12 08-Jul-12 402 72 3 Wk4 09-Jul-12 15-Jul-12 623 147 2 Wk5 16-Jul-12 22-Jul-12 570 122 3Re-Tweet Percentage 30% On an Average, @THR makes 19 RE-TWEETS 24% 21% / 100 ORIGINAL 20% 17% 18% TWEETS 14% 10% 0% Week 1 Week 2 Week 3 Week 4 Week 5
  57. 57. TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSIS THR’s Twitter Handle Only Tweets Links Of All Its Stories That Are Posted On Its Official Website, along with the H/L of those stories which is same as the ones carried on their website
  58. 58. FACEBOOK
  59. 59. FACEBOOK – PAGE HIGHLIGHTSNAME - ABOUT – BASIC INFO Name: About: Basic Info:
  60. 60. FACEBOOK – PAGE HIGHLIGHTS GROWTH STORY Week Start Date End Date Fans Average PTAT / Day Wk1 18-Jun-12 24-Jun-12 1218055 11656 Wk2 25-Jun-12 01-Jul-12 1297265 11260 Wk3 02-Jul-12 08-Jul-12 1319340 12608 Wk4 09-Jul-12 15-Jul-12 1325301 13081 Wk5 16-Jul-12 22-Jul-12 1329730 17589Fans’ Growth 84000 79210 On an average, 4000- to-6000 People LIKE 64000 the ‘Airtel India’ Facebook Page every 44000 Week 22075 24000 5652 5961 4429 4000 Week 1 Week 2 Week 3 Week 4 Week 5
  61. 61. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos Uses the GENERIC TACTICAL BRAND CAMPAIGNS as its FACEBOOK COVER PHOTO
  62. 62. FACEBOOK – PAGE HIGHLIGHTSTIMELINE FEATURESCover Photos
  63. 63. FACEBOOK – PAGE HIGHLIGHTSTABS A contest that aims to build the WORLD’s BIGGEST FRIENDSHIP BAND. Participants need to add as many friends as they can, the more friends you add the greater chances of winning a ROAD TRIP IN SPAIN One stop destination for mobile handsets, Digital TV and Broadband Connections
  64. 64. FACEBOOK – POST HIGHLIGHTSQUANTITATIVE ANALYSIS Posts / Day 6 Likes / Post 176 Shares / Post 6 Comments / Post 21
  65. 65. FACEBOOK – POST HIGHLIGHTSQUALITATIVE ANALYSIS All the Posts made on the Airtel’s Facebook are directed towards only Promoting ALL Its Products & New Releases
  66. 66. TWITTER
  67. 67. TWITTER – HANDLE HIGHLIGHTSNAME – BIO – DISPLAY PICTURE Name: Bio: Display Picture:
  68. 68. TWITTER – HANDLE HIGHLIGHTS GROWTH STORY Week Start Date End Date Followers Weekly Tweets Wk1 18-Jun-12 24-Jun-12 20162 1841 Wk2 25-Jun-12 01-Jul-12 20356 1631 Wk3 02-Jul-12 08-Jul-12 20556 1707 Wk4 09-Jul-12 15-Jul-12 20751 1569 Wk5 16-Jul-12 22-Jul-12 20997 1585Followers’ Growth On an Average, 260 255 @Airtel_Presence 246 increases its Followers 240 at the rate of 1% Per Week 220 200 200 194 195 180 Week 1 Week 2 Week 3 Week 4 Week 5
  69. 69. TWITTER – TWEET HIGHLIGHTSQUANTITATIVE ANALYSIS Week Start Date End Date Tweets Re-Tweets Replies Wk1 18-Jun-12 24-Jun-12 1841 0 1794 Wk2 25-Jun-12 01-Jul-12 1631 4 1574 Wk3 02-Jul-12 08-Jul-12 1707 0 1673 Wk4 09-Jul-12 15-Jul-12 1569 0 1522 Wk5 16-Jul-12 22-Jul-12 1585 4 1542Replies Percentage 97% 97% 98% 97% 97% On an Average, 90% @Airtel_Presence replies to 97 TWEETS / 100 TWEETS made by 60% their customers 30% 0% Week 1 Week 2 Week 3 Week 4 Week 5
  70. 70. TWITTER – TWEET HIGHLIGHTSQUALITATIVE ANALYSIS Airtel uses its Twitter Handle only to Keep A Track Of All Its Dissatisfied Customers, resolving their issues and eventually ensuring that their problems are solved
  71. 71. THANK YOU Praneeth Marisa @The_Devante http://in.linkedin.com/in/praneethmarisa

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