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Transcript

  • 1. Kobo eReaderMK CheukMarketing Research Presentation
  • 2. Product Kobo Vox Kobo Touch Kobo Wi Fi• Vivid 7" multimedia screen • 6" glare-free E Ink screen • 6" glare-free E Ink screen• Brilliant color books for all ages • Natural touch navigation • Adjustable fonts and views• New social reading experience • Earn awards and share your • Long lasting battery• Web, email and apps for Android™! Reading Life™ to Facebook® • Includes 100 free classics
  • 3. Product Kobo Applications
  • 4. Product eBooks online store
  • 5. Pricing Pricing Strategies -Product line pricing -Captive-product pricing -Psychological pricing£149.99 £79.99 £59.99
  • 6. Place Online and Physical Shop 550 High Street stores 440 Travel outlets stores
  • 7. Place
  • 8. ATL Promotion
  • 9. BTL Promotion
  • 10. Conclusion -3 eReaders and Online store -3 Pricing Strategies to attract customers -Extending their market of place -Focus on BTL promotion
  • 11. Recommendations 1.More ATL promotional activities 2.Increase their sales place 3.Provide more languages 4.Offer more types of book
  • 12. Thank you