Grow Lots Final5
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    Grow Lots Final5 Grow Lots Final5 Presentation Transcript

    • growlots Studio:NEXT UA Megan Braley, 2nd Year MID Victoria Perez, 2nd Year MID Kim Forsythe, 1st Year MID growlots John MacDuffie Woodburn, 1st Year MI Jared Delorenzo, Senior ID Elissa Meyers, Senior ID John Pender, Senior ID Adam Rusiski, Senior ID Wes Thomas, Senior ID Angela Latini, Senior Multimedia Michael McAllister, ID Faculty Advisor Studio:NEXT UArts Farm The University of the Arts Philadelphia, PA Megan Braley, 2nd Year MID Fall 2009 Victoria Perez, 2nd Year MID Kim Forsythe, 1st Year MID John MacDuffie Woodburn, 1st Year MID Jared Delorenzo, Senior ID Elissa Meyers, Senior ID John Pender, Senior ID Adam Rusiski, Senior ID Wes Thomas, Senior ID
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Philadelphia: Home to 40,000 Vacant Lots The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Kensington Impacts of Blighted Land: • Increased Crime • Population Loss • Economic Decline • High Unemployment Rates The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Vacant Lots = Opportunity The landscape could be transformed through the expanding and maintaining of green spaces throughout the area. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan GreenWorks Philadelphia In the next 5-20 years the plan aims to: • Increase local food 86% by 2015. • Local food outlets within a 10-minute walking range for 75% of residents. • Increase number of green jobs to 28,800. •100% of residents within a 10-minute walking range of a green space. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan National Local Food Movements National and international organizations have been promoting the importance of healthy, local food for more than a decade. Thanks to their efforts, many people have become more interested in knowing where their food comes from and how far it travels. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Successful Urban Farming Models The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Philadelphia Initiatives The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan State of Garden Affairs Many Gardens Already Exist • Public vs. Private Community Gardens • Protocol for getting involved • People are territorial • The fence is a hot topic • Sense of ownership • Who gets what? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Gardens Often Become Public Trash Cans Why? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Iris Brown, Villa Africana Colobo • There is not enough time to make connections with the community while managing the garden. • Funding is limited and resources are depleting. • Volunteers are always needed, but managing volunteers takes a lot of time. • Wants garden visitors to hold on to the knowledge gained. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mark Risso, Urban Nutrition Initiative • The farm is about a half acre, and is between Drew Elementary and University City High School. • The farm is funded by numerous grants. • 12 high school student interns during the school year and 30 during the summer. • Students develop a sense of responsibility by working on the farm. • 100% graduation rate. • Graduating interns struggle to find jobs. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mary Ward-Bucher, Hicks St. Garden • Primarily a flower garden. • Gives people a green space in an otherwise grey city. • She took out a loan for the land and is still in the process of paying it back. • She went door to door handing out flyers to get community members involved. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Kensington Community Members Where is the closest supermarket? Are there gardens in your neighborhood? What would make it easier for you to Reading Terminal Market, Pathmark, Not anymore. We don’t even have start gardening? Huntington & 9th street, Murries playgrounds for the kids. Gates. You have to keep the crack heads out, they’ll eat anything. How much do you spend on produce? Are you interested in gardening? $5/month Sort of, but I don’t have enough time. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Kensington Community Members What do you consider a community Would you be interested in other events Would you be interested in having garden to be? taking place at the gardens like block your children participate in a garden to A bunch of gardens together. parties, food tastings, workshops, learn more about food and the growing musical venues? process? Have you ever been involved in a I guess that sounds fun. Block parties Yes, get the kids involved. Kids nowadays community garden? would be nicer on grass than on the don’t even know how to thread a needle. No. streets. We need to teach them something. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Garden Supporters Pennsylvania Horticultural Society Milk and Honey • New gardeners need to be mentally • A modern market that supports local and emotionally supported as much producers by selling seasonal harvest as physically and financially. and Philadelphia specialties. • There is just more to gardening than dirt and a shovel. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Education + Nutrition Norris Square Neighborhood Project Urban Nutrition Initiative • “To nurture and actively involve neighborhood • UNI is in talks with the PHS about creating children and their families in learning Green Resource Centers that would act as responsibility for self, culture, community, garden nurseries and include educational and environment." classes. • They run multiple after school programs dedicated to gardening and the arts. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan NEEDS Community Members Gardens & Agricultural Programs Office of Sustainability • Build Community • More Effective Communication • Increase Urban Agriculture • Better Nutrition • Cataloguing Info for the Next Generation • More Community Gardens/ Farms • Create a Place for the Youth • Connecting Students from Agri-Programs • Local Foods in Cornerstores to Jobs of Interest • Increase the Amount of Food Nearby • Vacant Lots Turned to Gardens • Beautify the Neighborhoods • Publicizing Local Food Sources • Put Local Food in Reach for Residents • Expand Neighborhood Markets The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan NEEDS Community Gardens & Members Communication Agri-Programs Jobs Develop Beautification Vacant Lots City Government The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan What is a Green Center? Green Center Philadelphia Government Schools Agro-Program Graduates Green Education High School Volunteers Green New Volunteers Center Green Local Residents Center Produce/ Supplies Restaurant Food Waste Government Employed Gardeners Food/Plants to be Sold Green Center Restaurants Community Members The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Who would work at a Green Center? Farm/Garden Supervisor The Information Specialist Garden/ Farm Coordinator Retail Manager The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How does a Green Center Function? Managing Assets Tools for Rent Gardening Skills Gardening Skills Managing Assets Knowledge Compost in Exchange Knowledge Recruiting Volunteers Recruiting Volunteers Portion of Crops Communication Communication Services Supplies s Too ls ost nts -up ledge nteer om p Pla art w u C St Kno Vol The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How do we start more Green Centers? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How do we start more Green Centers? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How do we start more Green Centers? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How do we start more Green Centers? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan How do we start more Green Centers? The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location Half acre lot located between 5th St. and Randolph St. on Cecil B. Moore The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location G.C. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location G.C. TEMPLE The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location PARK G.C. TEMPLE The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location PARK G.C. TEMPLE THE PIAZZA The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location PARK garden garden garden garden G.C. TEMPLE garden garden garden THE PIAZZA The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location LUDLOW ELEMENTARY The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location STETSON HOSPITAL LUDLOW ELEMENTARY The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Mapping Location STETSON HOSPITAL LUDLOW ELEMENTARY SEQUOYA AND JAYLIN’S GOURMET BBQ SAUCE The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Green Center Green Centers will act as central hubs for organizing food production, creating green jobs, community building, and education. Occupying 3-4 adjacent abandoned lots (3/8 - 1/2 acres), Green Centers have an Office/Storage Area, an on-site Garden, two High Tunnels, and a small Greenhouse for starts. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Office Space/Storage Constructed of simple shipping containers, the Office space is affordable, or free. These crates are retrofitted with windows, doors, and an insulating barrier. The Office is a place for meetings, accounting, and payroll management. It also provides storage space for tools, seeds, plant containers, tarps, netting, garden posts, etc. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Garden Food produced at the Garden goes to CSA shares, farmer’s markets, local restaurants, and food stands Compost is produced on-site behind the garden. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan High Tunnels High Tunnels are unheated greenhouses that provide a longer growing season for gardeners by preventing precipitation and weather from affecting crops/soil. Typically the frame is plastic (primarily PVC), wood, or metal. There is a plastic film that is draped over the frame. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Greenhouse An on-site Greenhouse can be used for starts prior to the actual growing season. Sunlight is trapped in the glass structure and heats the crops within. Vents on the roof are capable of efficiently achieving the optimal growing temperature at all times. The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Start-Up Downpayment $30,000 Renting Garden Tools Office, greenhouse, $10,000 high tunnels, garden $20,000 Finished Compost (soil) $35,000 Compost System (If there are extra funds) Income $20,000 $340,000 Startup Capital (1st Year) Plant Starters $330,000 and Seeds $150,000 Equipment/Materials/Tools $35,000 Produce (CSA, Farmer’s Markets, and Local Businesses) $145,000 Brochures/Literature or Education $25,000 Salaries/Wages $200,000 The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Balance Sheet Renting Garden Tools $10,000 Salaries/Wages $220,000 Finished Compost (soil) $35,000 Rent or Taxes $20,000 Income $340,000 Operational Cost (after 1st Year) Plant Starters $340,000 and Seeds $150,000 Equipment/Tools $10,000 Produce (CSA, Farmer’s Markets, and Local Businesses) Brochures/Literature $145,000 or Education $90,000 The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Creating Social Capital Education and Nutrition Provides Agricultural Opportunities Tourism boosts local economy Meeting place for gardeners Communication Healthy city = healthy bodies Forum for neighbors Increases pride Creates a sense of safety Beautification Develop Vacant Lots City green spaces increase Residents come together Local produce improves health Expands gardening as a profession Creates a garden network Hires agricultural students Trains workers to be collaborative Create Green Jobs Green Center's success increases revenue in local economy The University of the Arts Studio:Next Industrial Design Dept. Urban Farming
    • Research Interviews/Observations Connecting Needs Concept Development Business Plan Future Plans The University of the Arts Studio:Next Industrial Design Dept. Urban Farming