Genesis Brochure


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New product launch brochure for Symmetry Direct. Highly recommended collaborators: David Perlstein, copywriter, Russ Widstrand, photography

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Genesis Brochure

  1. 1. GENESIS, ™ The Next Generation. A healthier approach to life. Every generation, something new changes the way we live. What might have been considered just a fantasy takes a quantum leap into reality. An innovation makes an incredible difference and leaves everything else in its field behind. Indeed, humanity hurtles another major step forward. GENESIS, the next-generation breakthrough in nutritional/ antioxidant sup- plements, represents such a new beginning.
  2. 2. Live healthier with the unique nutrient blend combining three patented processes. GENESIS offers you something entirely new. It’s a nutrient blend, not just a juice. Nutrient levels in ordinary juices are hit and miss. GENESIS provides a precisely measured quan- tity of key nutrients and antioxidants in every bottle and serving. Critically, only GENESIS features X’tranol-24. This patented combination of three separately patented processes makes extracting nutrients and antioxidants more efficient and also manages the delicate processes of manufacturing a product that can truly protect and enhance your health. triple-patented X’tranol-24 THE LIGHT BULB. 1879 Thomas A. Edison invented the first practical incandescent light bulb by heating a thin platinum filament with elec- tricity until it glowed. During the last two decades of the 19th century, electric bulbs rapidly replaced gas lighting in streets and in homes.
  3. 3. Enjoy all the powerful health benefits of red wine without the alcohol... Years ago, scientists encountered the French Paradox: The French eat three times more fat than Americans yet suffer one-third as many heart attacks. Why? More than 50,000 studies focus on Resveratrol — found in the skin and seeds of the grape — which is included in red wines. Resveratrol has been featured on every major TV news and talk show — from 60 Minutes to Oprah — and virtually every major magazine from Forbes to Readers’ Digest. Scientists suggest that Resveratrol enhances health by activating the SIRT1 gene to revitalize the energy-producing mitochondria in our cells. They say that this process may even extend life by fighting diseases of aging, such as diabetes, obesity, can- cer and heart disease. Every ounce of GENESIS contains the same amount of Resveratrol as a whole bottle of red wine — with the alcohol removed. the French paradox THE WHEEL, 3500 BCE Ancient clay tablets reveal that the wheel was probably first invented in Mesopotamia (today’s Iraq). Wheels were used on chariots around 3200 BCE then appeared in Egypt around 2000 BCE and in Europe 600 years later.
  4. 4. ...from a superior source of red wine nutrients. GENESIS’ standardized levels of Resveratrol and red wine nutrients come from unique grape varietals grown only in the Côtes du Rhône region of France. There, harsh soil conditions stimulate the world’s highest concen- trations of these nutrients — nature’s way of protecting each grape from its environment. A patented process extracts the Resveratrol along with four other key nutrients. And GENESIS’ bottle — unlike the bottles of many juice sellers — blocks out light, which destroys Resveratol. But, there’s more to the GENESIS story. Côtes du Rhône THE AIRPLANE, 1903 On December 17, Orville and Wilbur Wright achieved the first sustained, controlled flight of a powered, fixed- wing aircraft. The 750-pound airplane, powered by a 12-horsepower engine, flew 120 feet in 12 seconds above Kitty Hawk, North Carolina.
  5. 5. Go beyond Resveratrol with the complete benefits of red wine — without the alcohol. Resveratrol Scientists are proving that red wine contains additional health-building nutrients. GEN- ESIS includes them. A patented reduction process retains polyphenols, anthropalesxins, anthrocyanin, and flavonols for a total approach to aiding our bodies to fight disease and extend life. One ounce of GENESIS contains all the nutrients found in red wine with none of the alcohol or water. And there’s so much more to next-generation GENESIS. anthrocyanes polyphoneols flavonols anthropalesxins THE DISCOVERY OF DNA, 1953 James Watson (United States) & Francis Crick (England) described the structure (double helix) of Deoxyribonucleic acid. DNA contains the genes that deter- mine the characteristics of life from humans to some viruses.
  6. 6. Be aware that secondary antioxidants in some foods address just a small part of the problem. Until now, health-conscious people have focused their attention on secondary antioxi- dants to fight free radicals, which destroy or damage every cell they encounter. But all antioxidant products on the market offer secondary antioxidants. Found in foods like blue- berries and acai berries, these provide only a limited solution because each secondary antioxidant neutralizes just a single free radical. However, your body continually creates new free radicals. So you must consume more secondary antioxidants throughout the day or leave yourself unprotected. only a limited solution THE TELEPHONE, 1876 Alexander Graham Bell, an American born in Scot- land, uttered the first sentence over a phone to his assistant, Thomas Watson (“Come here, Watson, I want you”) on March 6. Bell had filed a patent for the telephone on February 14, two hours before Elisha Gray.
  7. 7. GENESIS gives you primary antioxidants offering 24-hour protection. Now, science makes primary antioxidants available in a stable, enteric form that resists destruction by stomach acids. Along with secondary antioxidants, GENESIS contains a consistent, high level of primary antioxidants — enteric-coated SOD and glutathione. Studies have shown they reduce the creation of damaging free radicals for over 24 hours. The solution is powerful. An ORAC score of 3000 secondary antioxidants means up to 3000 free radicals can be destroyed. An equal amount of primary antioxidants (Super-ORAC) can destroy 400,000 free radicals. You enjoy greater protection against cell damage, inflammation, protein oxidation, DNA damage and more. primary antioxidants 24-hour protection THE TELEVISION, 1927 Philo T. Farnsworth, an Idaho farm boy, applied for a patent for an “image dissector.” In 1939, the Amer- ican radio giant, RCA, purchased a license from Farnsworth (a British company did so five years earlier), but television did not become a widespread medium until after World War II.
  8. 8. potent cancer fighter GENESIS adds ellagitannins — a potent detoxifier. Preventing and fighting cancer is a universal goal. That’s why GENESIS includes ellagi- tannins — the stable food form of polyphenol ellagic acid. Eight thousand studies have been done on this “miracle molecule” found in pomegranates. As potent free-radical scav- engers, ellagitannins strongly deter serious cellular disease by binding to carcinogens — and may actually cause all three stages of cancer cells to die. The phytochemical com- ponents of pomegranates support the body in lowering cholesterol and blood pressure, and appear to speed the dissolution of artery blockages. THE MICROSCOPE, 1648 While work with lenses had taken place previously, Anton van Leeu- wenhoek of Holland developed a practical mi- croscope enabling him to see and describe bac- teria, yeast plants and living organisms in water.
  9. 9. Take a truly comprehensive approach to the “hidden” powers of nature. GENESIS includes even more of the nutrients nature provides to maintain and improve your health. Our exclusive PhytoPure™ formula — a specialized combination of herbs and foods drawn from an exclusive blending process — delivers a powerhouse of vitamins, minerals, trace minerals, phytonutrients, carotenoids, polyphenols, and anthrocyanins. You strengthen your health with today’s most complete, balanced nutrient blend. And a patented manufacturing process makes sure that you get all of GENESIS’ im- portant benefits in every ounce. PhytoPure formula ™ THE WORLD WIDE WEB, 1989 Today’s Internet traces its origins to the work of Tim Berners-Lee, England, who proposed that the European organiza- tion for physicists, CERN, use simple browsers to make information avail- able to users’ workstations and enable new information to be added.
  10. 10. Trust in consistent nutrient values in every glass. consistent nutrient Your health is too important to leave to chance. Regrettably, ordinary juices vary in values nutrient/antioxidant content from bottle to bottle. That’s because they’re only juices and often are exposed to damaging light, as well. GENESIS’ technology assures you of a standardized quantity of triple-patented X’tranol-24, as well as ellagitannins and additional nutrients in each bottle. You can trust GENESIS to deliver standardized quanti- ties of the nutrients your body demands to enhance your wellbeing. Polyphenols Côtes du Rhône Patented Resveratrol Grapes Red Wine Extraction Anthocyanes Fermentation Process X’tranol-24 Anthropalesxins Process Complex All the benefits of red wine without the alcohol Unique plus S-ORAC GENESIS’ patented processes blends the benefits Patented compound of red wine with primary antioxidants to offer Alcohol Primary S-ORAC the advanced health benefits of X’tranol-24. Removed Compound THE SMALLPOX VACCINE, 1796 Edward Jenner, an English physician, noticed that milkmaids, who caught non-fatal cowpox, did not catch smallpox, fatal in one-third of cases. Jenner inoculated a young boy with cowpox. Following a mild bout of the disease, the boy proved immune to smallpox.
  11. 11. Enjoy better health, more energy and extended years. Fulfill your personal and family health goals and live life to the fullest. Drinking delicious, refreshing GENESIS daily promotes better health, increased energy and greater en- durance. GENESIS also enhances your natural capacity to extend your years while you make the most of every day. In a world that takes so much out of you, GENESIS puts so much back in. better health THE PERSONAL COMPUTER, 1977 Steve Jobs and Steve Wozniak introduced the Apple II in 1977. Tandy Corporation (Radio Shack) became the first major electronics firm to manufacture and sell PCs. In 1981, IBM introduced the IBM 5150 (shown) with ad- vanced features for business users based on an Intel processor and an operating system from a small company named Microsoft.
  12. 12. Enjoy GENESIS — and share it with family and friends. Delicious GENESIS offers more than a great way to start your morning or a pick-me-up later in the day. After all, good health is the key to doing and being all you want. So make GENESIS part of your daily health routine. And share the good news with the people you love. Tell them about GENESIS. Show them this booklet. And offer them a glass. The great taste will delight them. Best of all, they’ll appreciate your care and concern — now and through the years to come. a welcome favor MASS PRODUCTION, MODEL-T, 1908 Henry Ford introduced mass production of automobiles with interchangeable parts. The first assembly line, in Detroit’s Piquette Plant, built only eleven “Tin Lizzies” during the first month but produced 12,000 by 1910 before the company moved to a new factory in Highland Park.
  13. 13. Make your own breakthrough. It’s an idea whose time has come. If you’ve just received your first bottle of GENESIS, enjoy a glass today — and every day. You’ll soon notice how much bet- ter you feel and how much more energy you have. If you haven’t ordered GENESIS yet, speak with your Symme- try representative. Then enjoy greater health and vital- ity with GENESIS, the next-generation nutrient blend. For more information about GENESIS and other fine Symmetry products, speak with your Symmetry re- presentative or visit