Social Media and the Aging Network:  One AAA’s Experience n4a Conference, July 20, 2010 Kristie Sharp Atlanta Regional Com...
ARC’s Charge Reach computer savvy older adults and caregivers and help them access information regarding Medicare benefits...
Things to Consider Before Starting <ul><li>Organizational rules and regulations </li></ul><ul><li>Staff’s technical abilit...
AgeWise Connection  Page www.facebook.com/AgewiseConnection
Vision for  AgeWise  Page <ul><li>Post notices on important dates and deadlines related to Medicare benefits </li></ul><ul...
Page Promotion
Successes  <ul><li>Facebook page creation </li></ul><ul><li>Site promotion </li></ul><ul><li>Number of fans </li></ul><ul>...
Challenges <ul><li>Making fans more interactive on Facebook page </li></ul><ul><li>Utilization of Twitter </li></ul><ul><l...
What’s Next <ul><li>Continue to promote site </li></ul><ul><li>Increase number of fans </li></ul><ul><li>Increase interact...
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Kristie Sharp from Atlanta Regional Commission AAA social media presentation at n4a conference

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Kristie Sharp from Atlanta Regional Commission AAA social media presentation at n4a conference

  1. 1. Social Media and the Aging Network: One AAA’s Experience n4a Conference, July 20, 2010 Kristie Sharp Atlanta Regional Commission, AAA [email_address]
  2. 2. ARC’s Charge Reach computer savvy older adults and caregivers and help them access information regarding Medicare benefits and related resource online.
  3. 3. Things to Consider Before Starting <ul><li>Organizational rules and regulations </li></ul><ul><li>Staff’s technical ability </li></ul><ul><li>What is the best medium for the information being shared? </li></ul><ul><li>Ability to maintain medium once created </li></ul>
  4. 4. AgeWise Connection Page www.facebook.com/AgewiseConnection
  5. 5. Vision for AgeWise Page <ul><li>Post notices on important dates and deadlines related to Medicare benefits </li></ul><ul><li>Share educational information and materials on the healthcare system </li></ul><ul><li>Link individuals to health and benefits related resources and websites </li></ul><ul><li>Provide information on upcoming events </li></ul>
  6. 6. Page Promotion
  7. 7. Successes <ul><li>Facebook page creation </li></ul><ul><li>Site promotion </li></ul><ul><li>Number of fans </li></ul><ul><li>Information shared </li></ul><ul><li>Ongoing page views </li></ul>
  8. 8. Challenges <ul><li>Making fans more interactive on Facebook page </li></ul><ul><li>Utilization of Twitter </li></ul><ul><li>Staff utilization </li></ul>
  9. 9. What’s Next <ul><li>Continue to promote site </li></ul><ul><li>Increase number of fans </li></ul><ul><li>Increase interactivity on page </li></ul><ul><li>Determine tactics to better utilize Twitter </li></ul><ul><li>More focus on promoting events and activities through the page </li></ul>

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