Personal Branding and Enhancing Employee Relations with Social Media

Personal Branding and Enhancing Employee Relations With Social Media

We're still in the first minutes of the first day of the Internet revolution. Scott Cook “ “

OUR CURRENT FOCUS ‘ What NOT to do.’

THE NEW FOCUS GET INVOLVED!
Build Employee’s Personal Brand
Enhance the Corporate Brand

THE BIGGER PICTURE To have employees which represent and fulfil the values of the organisation to the best of their ability in the S ocial Media Arena.

WHAT’S DRIVING THE CORPORATE BRAND???
Major Aspect: Building image as an Employer
Taking advantage of a key asset: Employees.

What it is & What it’s not. SOCIAL MEDIA: To be USED To be EMBRACED Corporate messaging vehicle Listening device “ On message”, static , dependent on one device/channel Vibrant, dynamic and Multi-channeled Product/Brand Driven Authentic Exclusive Inclusive Controlled Transparent Monologue Dialogue Regularly scheduled updates Access on Demand

POLICY
When developing the Policy, Remember…
It will fall under a bigger Corporate Social Media Strategy
Employee RETENTION & RECRUITMENT
Everyone is a stakeholder in this.
<from ElizabethHannan.com>

TOOLS!

28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K. 25% of Facebook users 35 years old or older. 45% are 26 years old or older. IT IS RELEVANT…

CASE STUDY ERNST & YOUNG

CASE STUDY RECKITT BENCKISER

That’s all very Nice, but what do we DO?

Recruit. Retain. Brand.
Use it to…
Recruit Employees/ get referrals/ Advertise!
Build /maintain relationships with employees
Find & share information
Ask & answer questions
Enhance productivity/communication among employees
ENGAGE all stakeholders

DO 3 THINGS FIRST
Understand how Social Media fit into and enhance your overall organisational strategy?
Learn what the tools are and how to use them.
Develop a Specific Social Media Strategy.

DO A SWOT ANALYSIS
Already have a strong intranet site
Know where to begin
Lack of Technology
Lack of Experience
Competitors already active in using SM
Gaining Knowledge: We know what we don’t know
Conferences

THE POWER OF THE BLOG
Establishes you as a thought leader in HR.
Increases your credibility
Facilitates conversation with ALL your stakeholders – ‘Go see our blog…’
Gives you ability to see whaqt’s really important to various stakeholders – internal and external.
Will LAUNCH you in to Social Media
Why you should create and use your own blog…

WHAT DO YOU DO ON YOUR BLOG?
Provide resources/tips related to your industry
Establish yourself as an expert
Involve your staff and let them share their knowledge
Provide a place for consumers to share information
Give your customers a place to voice their opinion
Share your or your client’s stories
Talk about your products
BE CREATIVE!!!! ENGAGE THEM!
LINK IT TO FaceBook, Twitter, Linkedin – EASY Amplification.

CRITICISM
Natural aspect of ANY campaign
Some will love it, some won’t. It’s a reality. Accept it. Get over it.
A negative response is a cry for help AND an acknowledgement they care

HANDLING NEGATIVE COMMENTS
Respond quickly and politely.
It is better you know what people are saying than to ignore it
Enter into the dialogue
Tell your side of the story
Transform your enemies into advocates
People react and transform when they realise they’re talking to a ‘person’ and not a machine/organisation/corporation

But…
Employees will embarrass your company if left to their own devices
Employee misuse using it during work time.
Possibility of negative comments about the company.
Legal concerns
So…
They use all forms of digital media already. If they could, they would.
Use results-driven measures, not activity-driven measures for employees
This could be happening anyway. You just don’t know about it.
You are in control, you get to create the Policy
CONCERNS

BABY STEPS
Slow & Steady
Experiment with a few
See what’s pertinent and relevant and what’s not.
Expect mistakes and failures – they help you grow
Understand that you have to BUILD success
Do it One conversation at a time if you have to. But DO IT.

GO DO THIS RIGHT NOW.
Set up a LinkedIn, Plaxo, Facebook, Myspace, Twitter account or group
Invite 20 people
Find people/agencies/ groups you can associate with
Start talking
Find 3 Blogs about social media/web 2.0
Subscribe via RSS feed
If you don’t know what RSS feeds are … Google it!
Live this social media experience for a month, talk to people about it, think how it can help you.

ENGAGEMENT Mindset Personal not Corporate Marathon not a sprint

Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. -- Shannon Paul, Blogger, New Media PR Consultant “ “

The key is interactivty and building a relationship! Don’t make your Web presence an on-line version of a fancy business card.

RECOMMENDATIONS www.chrisbrogan.com Spread the knowledge to your employees!

Be a leader. Get out there. Get Employees Talking! It’s not hard… it’s simple, it’s logical and it can be very effective.

CREDITS Jennifer McClure Vice President – Centennial, Inc. www.cincyrecruiter.com Javier Morales Associates in Business, Inc. Carmen Hudson Senior Manager, Talent Acquisition Yahoo! Elizabeth Hannan ElizabethHannan.com Chris Brogan ChrisBrogan.com

http://uk.linkedin.com/in/muhammadkarim [email_address] http://www.karim.co.za @mkarim CONNECT WITH ME. Muhammad Karim

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Personal Branding and Enhancing Employee Relations with Social Media

by Muhammad Karim on Mar 03, 2010

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Personal Branding and Enhancing Employee Relations with Social Media — Presentation Transcript