Islam & Marketing: Beliefs & Impact on Business


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  • Around 20% of Muslims live into the Middle East and North Africa region from Morocco to Iraq. And also down in Africa with Sudan, Somalia, Chad , Mali..etc In the US, there are an estimated 7 million Muslims and they come from diverse backgrounds: 40% are African American Islam also exist in Central Asia in Iran, Afghanistan, Kazakhstan, Pakistan and Bangladesh. Significant minorities exist in India, China, Russia and Europe.
  • Islamized products are either products produced abroad and exported to suit the Islamic traditions. Or there are an Islamic version of a famous brand or product. Mecca Cola is a soft drink that is like the Islamic version of Pepsi and Coca Cola. It was launched in 2002 in France right after the 2 nd uprising in Palestine. Many Muslims were boycotting US products and Mecca Cola was their only alternative.
  • Don’t Mix with Alcohol!” 20% of Profit is donated. 10% to Charity, and 10% to Palestine Selling well internationally in Pakistan, Algeria, Yemen, Malaysia and France. Demand is 1.5 million can/month in the Gulf region. New fruit-flavored drinks Mecca Cola is expected to launch Mecca Coffee Chain soon
  • A lot of fashion lines are being launched that are compatible with the Islamic dress code. And they come from high fashion designers like Yves Saint Lauren, Dolce & Gabbana and Vogue.
  • A positive example would be Hajj, the fifth pillar. Around 2 million Muslims visit Mekka and Madinah for Hajj each year. It brings revenues of $ 10 billion The money used to be the backbone of the Saudi economy, but after oil, the public sector doesn’t need. The private sector still benefits greatly and it creates jobs for that sector and helps fight unemployment.
  • Islam & Marketing: Beliefs & Impact on Business

    1. 1. University of St. Thomas MKTG 330 International Marketing <ul><li>Islam </li></ul><ul><li>Beliefs and Impact on Business </li></ul><ul><li>Presented by Presented to </li></ul><ul><li>Mohamed El-Kamony Dr. Yusen Liu </li></ul>
    2. 2. Islam: An Empire of Faith
    3. 3. What is Islam? <ul><li>Islam means “surrender to the one god, Allah” </li></ul><ul><li>Principles of Islam are conveyed through </li></ul><ul><ul><li>The Holy Qur’an: the scared text for Muslims </li></ul></ul><ul><ul><li>Hadith & Sunnah: the sayings and doing of Prophet Muhammad </li></ul></ul><ul><li>Shariah: Islamic constitution and law </li></ul>
    4. 4. <ul><li>&quot;No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab. </li></ul><ul><li>Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“ </li></ul><ul><li> Prophet Muhammad (PBUH) </li></ul>
    5. 5. Islam Today <ul><li>Islam is the second largest religion in the world. </li></ul><ul><li>1.5 Billion Muslims </li></ul><ul><li>Growing at a very high rate = 2.9% </li></ul><ul><li>Expected to exceed Christianity by the years 2025. </li></ul>
    6. 6. World of Islam
    7. 7. Islam in Indonesia Islam spread in Indonesia through international trade . Today, Indonesia is the country with the largest majority of Muslims.
    8. 8. Islam & Marketing
    9. 9. <ul><li>Islamized Products </li></ul><ul><ul><li>Mecca Cola </li></ul></ul><ul><ul><li>Islamic version of Pepsi and Coca Cola. </li></ul></ul><ul><ul><li>Launched in 2002 after the Muslim boycott to US products </li></ul></ul><ul><ul><li>Target Market : Arab Muslim countries and Muslim minorities all over the world </li></ul></ul>Islam & Marketing
    10. 10. Mecca Cola <ul><li>“ Drink with commitment!” </li></ul><ul><li> </li></ul>
    11. 11. Islamic Fashion
    12. 12. Hajj & Saudi Private Sector <ul><li>2 Million Muslims go to Hajj each year </li></ul><ul><li>Revenues = $ 10 Billion </li></ul><ul><li>Creates jobs for private sector => less unemployment </li></ul>
    13. 13. <ul><li>Is the conflict in the Middle East a </li></ul><ul><li>Clash of Civilization? </li></ul>
    14. 14. Questions?
    15. 15. Thank You!