Islam and Marketing
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15 of 9 Post a comment

  • Full Name Full Name Comment goes here.
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  • assalamu alaikum,it is very clear to understand not only for non-muslims but also for many muslims
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  • assalamu alaikum,its very clear to understand about islam,, not only for non muslims but also for muslims
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  • Very good
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  • good but i think you can explain more detail and applicable such how all THeories today such New Wave Marketing,Blue Ocean Strategy,and any marketing strategy are now going to the teach of Islam...how to appreciate,treat a customer when we do a 'Marketing'..I believe there is redline on it...
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  • riman2009 z damm true abt explaining Islam..undoubtedly the religion of peace..
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Islam and Marketing Islam and Marketing Presentation Transcript

  • University of St. Thomas MKTG 330 International Marketing
    • Islam
    • Beliefs and Impact on Business
    • Presented by Presented to
    • Mohamed El-Kamony Dr. Yusen Liu
  • Islam: An Empire of Faith
  • What is Islam?
    • Islam means “surrender to the one god, Allah”
    • Principles of Islam are conveyed through
      • The Holy Qur’an: the scared text for Muslims
      • Hadith & Sunnah: the sayings and doing of Prophet Muhammad
    • Shariah: Islamic constitution and law
    • "No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab.
    • Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“
    • Prophet Muhammad (PBUH)
  • Islam Today
    • Islam is the second largest religion in the world.
    • 1.5 Billion Muslims
    • Growing at a very high rate = 2.9%
    • Expected to exceed Christianity by the years 2025.
  • World of Islam
  • Islam in Indonesia Islam spread in Indonesia through international trade . Today, Indonesia is the country with the largest majority of Muslims.
  • Islam & Marketing
    • Islamized Products
      • Mecca Cola
      • Islamic version of Pepsi and Coca Cola.
      • Launched in 2002 after the Muslim boycott to US products
      • Target Market : Arab Muslim countries and Muslim minorities all over the world
    Islam & Marketing
  • Mecca Cola
    • “ Drink with commitment!”
    • www.mecca-cola.com
  • Islamic Fashion
  • Hajj & Saudi Private Sector
    • 2 Million Muslims go to Hajj each year
    • Revenues = $ 10 Billion
    • Creates jobs for private sector => less unemployment
    • Is the conflict in the Middle East a
    • Clash of Civilization?
  • Questions?
  • Thank You!