Islam and Marketing

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  • Islam and Marketing

    1. University of St. Thomas MKTG 330 International Marketing <ul><li>Islam </li></ul><ul><li>Beliefs and Impact on Business </li></ul><ul><li>Presented by Presented to </li></ul><ul><li>Mohamed El-Kamony Dr. Yusen Liu </li></ul>
    2. Islam: An Empire of Faith
    3. What is Islam? <ul><li>Islam means “surrender to the one god, Allah” </li></ul><ul><li>Principles of Islam are conveyed through </li></ul><ul><ul><li>The Holy Qur’an: the scared text for Muslims </li></ul></ul><ul><ul><li>Hadith & Sunnah: the sayings and doing of Prophet Muhammad </li></ul></ul><ul><li>Shariah: Islamic constitution and law </li></ul>
    4. <ul><li>&quot;No Arab has any superiority over a non-Arab, nor does a non-Arab have any superiority over an Arab. </li></ul><ul><li>Nor does a white man have any superiority over a black man, or the black man any superiority over the white man. You are all the children of Adam, and Adam was created from clay“ </li></ul><ul><li> Prophet Muhammad (PBUH) </li></ul>
    5. Islam Today <ul><li>Islam is the second largest religion in the world. </li></ul><ul><li>1.5 Billion Muslims </li></ul><ul><li>Growing at a very high rate = 2.9% </li></ul><ul><li>Expected to exceed Christianity by the years 2025. </li></ul>
    6. World of Islam
    7. Islam in Indonesia Islam spread in Indonesia through international trade . Today, Indonesia is the country with the largest majority of Muslims.
    8. Islam & Marketing
    9. <ul><li>Islamized Products </li></ul><ul><ul><li>Mecca Cola </li></ul></ul><ul><ul><li>Islamic version of Pepsi and Coca Cola. </li></ul></ul><ul><ul><li>Launched in 2002 after the Muslim boycott to US products </li></ul></ul><ul><ul><li>Target Market : Arab Muslim countries and Muslim minorities all over the world </li></ul></ul>Islam & Marketing
    10. Mecca Cola <ul><li>“ Drink with commitment!” </li></ul><ul><li>www.mecca-cola.com </li></ul>
    11. Islamic Fashion
    12. Hajj & Saudi Private Sector <ul><li>2 Million Muslims go to Hajj each year </li></ul><ul><li>Revenues = $ 10 Billion </li></ul><ul><li>Creates jobs for private sector => less unemployment </li></ul>
    13. <ul><li>Is the conflict in the Middle East a </li></ul><ul><li>Clash of Civilization? </li></ul>
    14. Questions?
    15. Thank You!

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