Interactive Storytelling - COM117 Lecture


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The medium on which you tell a story changes the story itself. But why is that? What does multi-platforming or multimedia storytelling actually entail? Here is a slideshow about what I think is happening online, through the collaboration of social media communities.

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  • #breakingsocialnews\n#beyondsocialtv\n\nSocialTV - beyond the way that we think about tweeting while watching the show; important implications for how we communicate, interact, and break news.\n\n\nfollow along with pearltrees\n
  • as a society, we have been telling stories since we were cavepeople.\n\nMCLUHAN\n“Medium is the message.”\nProphesizing about modern media.\n\nStorytelling will continue, but stories change depending on which medium they are broadcast.\n
  • Transition from radio to television - adapt popular shows like “Amos and Andy.”\n\nSitcoms, thrillers, etc.\nDifferent medium requires rethinking - transition isn’t always smooth.\n
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  • what it is\nfamiliar with the term?\nwhat does it mean?\n\nHow have people interacted with stories in the past? examples?\n- American Idol - voting-types shows on long before\n- the “watercooler” -- does this make sense now? comparisons to “virtual watercooler” of SNSs\n\nWhat does “Social” mean?\n- interaction\n- assumes immediacy\n\nHow socialTV evolved - first interactions with tv & social media, how people interact with tv shows, then & now\n- second screen (watching TV with a phone in your hand, laptop)\n- television-related social behavior (how you use these screens WITH tv)\n- use of devices (made particularly for interactive audience)\n- mediated interpersonal interaction\n\nmore than a second screen.\n
  • The Atlantic: “we watch TV while using smartphones, tablets and laptops - all at the same time.”\n-- use of multiple devices\n\nThink of your own media use: how often are you on more than one device while “relaxing” ?? Watching TV (or watching TV on your computer, while checking email, with your phone out, on twitter, casually checking facebook) --- the amount of multitasking you can do is endless.\n\nApps - interact with content on these screens, but is that what the majority of us do??\nPersonally: twitter, see what the conversation is related to events/shows (LIVE EVENTS LIKE SUPERBOWL, AWARD SHOWS, ETC.) or to comment on what I’m watching\n\nEveryone can be a cultural critic now.\n\nPeople use screens in all sorts of different combinations. This will keep changing, and it’s your job as media creators to remember that.\n\nThe way these interfaces/stories are told depends on:\nthe screen itself (layout, design, length of time, etc.)\nthe audience (demographic on TV, smartphone, etc.)\nstory you’re trying to tell (news? interactive? speed?)\n- changes what audiences expect\n- changes the way you tell stories (length, among other things)\n\n
  • TWEET: #socialTV ecosystem #infographic categorizes companies by different functions (via @AM_Roussel) #beyondsocialTV\n\n\n
  • TWEET: #socialTV ecosystem #infographic categorizes companies by different functions (via @AM_Roussel) #beyondsocialTV\n\n\n
  • Different uses/functions of social media apps, systems, companies...\nsecond screen apps: provide interactive platform for user\ncheck-in function: tell people what you’re watching (GetGlue is popular)\nanalytics: important measure of what we do as a culture, weekly statistics on socialTV available on Mashable; Trendrr; \n\nEcosystem as important for understanding growing SocialTV options, but what about the people engaging with these products?\n- how are people using the second screen?\n- more/less watching tv?- other things that have changed the way we watch tv (dvr, also not wanting to hear spoilers)\n- interactivity vs. audience fragmentation\n
  •\n\nso much more than “generic social networks” and online video hosting\n\nanalytics - huge field\nmetadata - tells about audience\n\nDISCUSSION HAPPENING\nENGAGEMENT WITH CONTENT, WITH EACH OTHER\nSOCIAL = SHARING\n\nCalls for new type of storytelling...\n
  • online space described by various metaphors\n\nnetworked publics (boyd & ellison)\ntribes (Godin)\nsmart mobs (Rheingold)\n\ninformation spreads through these networks/communities like wildfire (Shirky “Here Comes Everybody”)\n\nit is the characteristics of new technology and particularly social media that enable a new type of interactive storytelling.\n--- MEDIUM IS THE MESSAGE - MEDIUM SHAPING OUR EXPECTATIONS AS WELL AS NEW WAYS TO SHARE STORIES - YOU NEED TO ADAPT TO THESE WAYS\n\n
  • - immediacy leads to interaction (twitter conversations)\n--- immediacy has two, seemingly contrary aspects: asynchronous nature makes it easy to keep having conversations, but can react in real time (with one another) as taking advantage of synchronous nature of sm.\n\nlive-tweeting 2/5/12\nbroke all sorts of records\nbluefin & analytics\n\nEVENTS (sports, award shows, premieres)\n
  • 2/26/12\nguides to live-tweeting\n\nworked beforehand to make this an interactive event\n(hashtags on screen #oscars; interactive website; trending topics list)\nlots of analytics after - link to infographic\n\nAlso: shows like Mad Men, Breaking Bad - continually have specific moments of show that stick out on Twitter due to high volume.\n
  • Olympics as ultimate live-tweet event; especially due to time-delays, etc.\n\nopening ceremonies of the Olympics\n
  • “It is impossible, in the age of cable news, email alerts, Twitter and Facebook, for NBC to pretend that it can keep the suspense, tension and thrills of the Olympics of a hot plate until primetime. This is not the 1940s, when families gathered by the radio to hear [the] news and serials. More Americans than ever watch “television” without actually being in front of one.”\n\n\nUsers first began using #NBCfail during the Olympic opening ceremonies in reference to what many felt was an unnecessary time-delay, or to comments made by NBC newscasters. The hashtag quickly caught on, with users like Heidi Moore (@moorehn) and (now suspended) Guy Adams (@guyadams) tweeting their opinions furiously with like-minded ceremony viewers.\n\n--- suspended reportedly because he gave out the email address of an NBC official\n--- NBC recognized this as dangerous - everyone following this hashtag can see and interact with this story as it grows\n
  • Debates - Bill Clinton’s speech as compared to Paul Ryan’s speech the night before. \n\nValue-neutral - this is sheer volume.\nMany more analytics related to sentiment, specific moments, etc.\n
  • sponsored, broadcast live on youtube\ntweeted about\nfound out on facebook - anyone else?\n\ntv coverage vs. watching online - live stream is “pure”?\n\ncreation of hashtags (#spacejump; #felix; etc)\n\nfind out about this story, but also watch as a captive audience ONLINE, but also with others!\n\nsuccessful use of media platforms - made a media event out of something.\n(compared to moon landing)\n\n
  • - Turning to sources like twitter to get our news\n- supplementing TV viewing (not just news shows) in the same way that #secondscreens do as we engage in social tv viewing.\n\n- news sources on twitter\n- friends as news breaking sources\n
  • - news sources do this, but we also see citizens on twitter, breaking news before others\n\none of the first instances of such widespread finding out...\n\n7:15 PM - first citizen\n7:30 PM - picked up as first citizen by news\n7:57 PM - @AP is first news source to break news, breaks on TWITTER, not on TV\nTwitter news source breaks story 27 minutes before TV.\n\nTwitter, Internet entertainment sites (, news sites ( television news channel (CNN breaking coverage)E! News ticker on bottom of screen\n
  • - news sources do this, but we also see citizens on twitter, breaking news before others\n\none of the first instances of such widespread finding out...\n\n7:15 PM - first citizen\n7:30 PM - picked up as first citizen by news\n7:57 PM - @AP is first news source to break news, breaks on TWITTER, not on TV\nTwitter news source breaks story 27 minutes before TV.\n\nTwitter, Internet entertainment sites (, news sites ( television news channel (CNN breaking coverage)E! News ticker on bottom of screen\n
  • celebrities have an outpouring of grief - in real time, retweeted by hundreds\n
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  • news sources, music magazines, etc. all comment with their thoughts as well\nalso begin to write news stories (about event, about twitter outpouring, news story including twitter --- all interconnected and retweeted again and again)\n\nSTORIFY - tell your story through tweets, videos, pictures, infographics.\n\nCompile a story based on others reactions.\n
  • colorado theater shootings - we find out about something as it’s happening in real time.\n\n\n& CURATE\n\n\n
  • Story unfolds on twitter.\nJournalists contact sources via DM, reach out to those online.\nAlso a breaking news story for us.\n\nreal time, synchronous, new interaction.\n
  • MULTIMEDIA STORY all online - all told by the people (twitter); curated for use by journalists (storify)\n
  • Breaking news is one part of this...\n\ncontent creators are also content consumers, and “professionals” are teaming up with “regular people” to create this content now.\n\n“Life in a Day” on YouTube\n
  • youtube web series - funded, creative teams working together.\n\nweb series\nlive tv online: mydamnchannel live\n
  • all buzzwords? yes.\n\nkeep the buzzwords in mind when you’re telling stories.\nnew medium, new message, new audience, new consumer.\nsmarter consumer.\n\nquality?\ninnovation?\nmedium?\n
  • Interactive Storytelling - COM117 Lecture

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    20. 20. IMMEDIACY @mollykalan
    21. 21. IMMEDIACY @mollykalan
    22. 22. BREAKING @mollykalan
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    30. 30. MULTIMEDIA @mollykalan
    31. 31. COLLABORATION @mollykalan
    32. 32. COLLABORATION @mollykalan
    33. 33. interactivityCOLLABORATION community innovationaudience/consumer real-time @mollykalan