1. NOT
FOR
DISTRIBUTION
By
H.
Kizildag
Rationale: Netiquette – Teachers jobs at stake because of
inappropriate social networking behaviours revealed
Purpose:
The
purpose
of
this
I-­‐video
is
to
raise
awareness
about
social
network
etiquette
which
is
also
known
as
netiquette.
Netiquette
is
term
which
has
been
derived
and
formed
from
the
words
‘internet’
and
‘etiquette’
(Roth,
S.
2009).
Netiquette
refers
to
online
conduct
which
involves
the
simultaneous
mental
and
physical
actions
of
being
aware
and
controlling
oneself
from
portraying
inappropriate
behaviours
which
intervenes
other
online
user’s
privacy
or
security.
Target Audience:
The target audience for this I-video are professionals in the education field which include Principals,
school executives, teachers, tertiary students studying educational subjects, journalists or any body
who may have an interest of the impact of technology on professionals.
Why is social network netiquette an issue for educators?:
Online communication is the new social trend. Social networks such as Facebook, MySpace, Twitter
and YouTube are used by global citizens to communicate every day, every hour, every minute with
other online users – these of which consist of educators.
Communication will undoubtedly occur through social networking between educators and students,
however teachers are not aware that “this could blur teachers' professional boundaries and lead to
allegations of inappropriate contact with students or improper conduct outside school hours. “Staff
need to be aware that web socialising with students could easily be classified as 'conduct open to
misinterpretation' given that it mirrors the grooming behaviour of paedophiles," (Hiatt B, 2010, para:
4)
Online communication requires educators to have adherence to a set of protocols and rules of conduct
which are generally unwritten. The purpose of this awareness is for educators to be appropriate and
courteous via online communication, especially towards student’s and other educational stakeholders
such as the community and parents.

2. NOT
FOR
DISTRIBUTION
By
H.
Kizildag
This i-video will also briefly explore alternate methods to communicate with students outside the
schooling environment such as through forums, online blogs or the schools intranet and incorporate an
email system for the students. Nevertheless, if teachers do choose to use popular social networks such
as Facebook, Twitter, MySpace and YouTube to communicate with students outside of the schooling
environment, being aware of the consequences of certain unprofessional behaviours will be seen or
heard about and may result in demotion, suspension, dismissal and in some circumstances teachers
may be charged for alleged sexual conduct between teachers and students.
The structure of the I-video:
The techniques used in the development of the I-video are purposeful and meaningful.
The choice of music is has a powerful upbeat which immediately brings viewers to feel captured. The
music is supported by phrases and quotes which are direct and used as first person to bring a more
personal experience while observed.
The choice of font is thick and bold and the main colours used are black, white and red. These colours
imply simplicity, drama and seriousness to the issues being addressed throughout the video.
There is minimal imagery and illustrations and photographs are used only in certain areas of the I-
video were appropriate. The purpose of this is due to the fact that there is more information to be
distributed within a minimal time frame.
The information provided throughout the I-video seeks to inform educators to have civic
responsibility of recognising the ethical code of conduct and behaviours in social conventions.
Examples of social conventions which facilitate interaction over networks would include online
blogging, forums and mailing lists. Educators may use these types of networks to communicate with
students within the schools intranet or ask students to use secure online domain for educational
purposes (Lam M, 2010).
This I-video also aims to make the audience realise the seriousness of matter by referring to relevant
case studies and emphasising the long-term impacts which may arise due to inappropriate behaviours
through social networks such as suspension, demotion, criminally charged and loss of employment.

3. NOT
FOR
DISTRIBUTION
By
H.
Kizildag
References for rationale and i-video:
Chiaramonte, P. & Gonen, Y. (2011). Teachers fired for flirting on facebook with students.
Accessed February 17, 2011, Retrieved from:
http://www.nypost.com/p/news/local/teachers_friending_spree_JVfEO8TmN7XCnW
pX5s5hnO
Chilcott, T. (2009) Teachers banned from contacting students on social networking sites.
Accessed February 17, 2011, Retrieved from:
http://www.news.com.au/technology/teachers-banned-from-contacting-students-on-
social-networking-sites/story-e6frfro0-1225790728978
Heussner, M.K. & Fahmy, D. (2009) Teacher Loses Job After Commenting About Students, Parents on
Facebook. Massachusetts High School Teacher Asked to Resign After Posting 'Stupid'
Comments on Facebook. Accessed February 19, 2011, Retrieved from:
http://abcnews.go.com/Technology/facebook-firing-teacher-loses-job-commenting-
students-parents/story?id=11437248
Hiabet, B. (2010). Facebook warning for teachers. Accessed February 17, 2011, Retrieved
from:
http://au.news.yahoo.com/thewest/a/-/newshome/6818857/facebook-warning-for-
teachers/2/
Lam, M. (2010). Teachers warned about befriending students on social websites. Accessed
February 17, 2011, Retrieved from:
http://www.dailytelegraph.com.au/news/teachers-warned-about-befriending-students-
on-social-websites/story-e6freuy9-1225825036144
Walters, P. (2011) Teacher suspended over vitriolic blog. Accessed February 20, 2011,
Retrieved from:
http://m.smh.com.au/technology/technology-news/teacher-suspended-over-vitriolic-
blog-20110217-1ay8g.html

4. NOT
FOR
DISTRIBUTION
By
H.
Kizildag
Wine Country. (2011). Teacher fired over facebook photo. Accessed February 18, 2011,
Retrieved from:
http://winecountrymom.blogs.santarosamom.com/tag/ashley-payne/
Roth, S. (2009). The national e-commerce extensive initiative. Glossary. Accessed February
15, 2011, Retrieved from:
http://srdc.msstate.edu/ecommerce/curricula/farm_mgmt/facilitation4.htm
Examples hyperlinked:
Facebook – www.facebook.com
MySpace – www.myspace.com
Twitter – www.twitter.com
YouTube – www.youtube.com
Images used in I-video
- Clip Art. Microsoft Office Word 2007