1. NOT FOR DISTRIBUTION By H. Kizildag Rationale: Netiquette – Teachers jobs at stake because of inappropriate social networking behaviours revealedPurpose:The purpose of this I-‐video is to raise awareness about social network etiquette which is also known as netiquette. Netiquette is term which has been derived and formed from the words ‘internet’ and ‘etiquette’ (Roth, S. 2009). Netiquette refers to online conduct which involves the simultaneous mental and physical actions of being aware and controlling oneself from portraying inappropriate behaviours which intervenes other online user’s privacy or security. Target Audience:The target audience for this I-video are professionals in the education field which include Principals,school executives, teachers, tertiary students studying educational subjects, journalists or any bodywho may have an interest of the impact of technology on professionals.Why is social network netiquette an issue for educators?:Online communication is the new social trend. Social networks such as Facebook, MySpace, Twitterand YouTube are used by global citizens to communicate every day, every hour, every minute withother online users – these of which consist of educators.Communication will undoubtedly occur through social networking between educators and students,however teachers are not aware that “this could blur teachers professional boundaries and lead toallegations of inappropriate contact with students or improper conduct outside school hours. “Staffneed to be aware that web socialising with students could easily be classified as conduct open tomisinterpretation given that it mirrors the grooming behaviour of paedophiles," (Hiatt B, 2010, para:4)Online communication requires educators to have adherence to a set of protocols and rules of conductwhich are generally unwritten. The purpose of this awareness is for educators to be appropriate andcourteous via online communication, especially towards student’s and other educational stakeholderssuch as the community and parents.
2. NOT FOR DISTRIBUTION By H. Kizildag This i-video will also briefly explore alternate methods to communicate with students outside theschooling environment such as through forums, online blogs or the schools intranet and incorporate anemail system for the students. Nevertheless, if teachers do choose to use popular social networks suchas Facebook, Twitter, MySpace and YouTube to communicate with students outside of the schoolingenvironment, being aware of the consequences of certain unprofessional behaviours will be seen orheard about and may result in demotion, suspension, dismissal and in some circumstances teachersmay be charged for alleged sexual conduct between teachers and students.The structure of the I-video:The techniques used in the development of the I-video are purposeful and meaningful.The choice of music is has a powerful upbeat which immediately brings viewers to feel captured. Themusic is supported by phrases and quotes which are direct and used as first person to bring a morepersonal experience while observed.The choice of font is thick and bold and the main colours used are black, white and red. These coloursimply simplicity, drama and seriousness to the issues being addressed throughout the video.There is minimal imagery and illustrations and photographs are used only in certain areas of the I-video were appropriate. The purpose of this is due to the fact that there is more information to bedistributed within a minimal time frame.The information provided throughout the I-video seeks to inform educators to have civicresponsibility of recognising the ethical code of conduct and behaviours in social conventions.Examples of social conventions which facilitate interaction over networks would include onlineblogging, forums and mailing lists. Educators may use these types of networks to communicate withstudents within the schools intranet or ask students to use secure online domain for educationalpurposes (Lam M, 2010).This I-video also aims to make the audience realise the seriousness of matter by referring to relevantcase studies and emphasising the long-term impacts which may arise due to inappropriate behavioursthrough social networks such as suspension, demotion, criminally charged and loss of employment.
3. NOT FOR DISTRIBUTION By H. Kizildag References for rationale and i-video:Chiaramonte, P. & Gonen, Y. (2011). Teachers fired for flirting on facebook with students.Accessed February 17, 2011, Retrieved from: http://www.nypost.com/p/news/local/teachers_friending_spree_JVfEO8TmN7XCnWpX5s5hnOChilcott, T. (2009) Teachers banned from contacting students on social networking sites.Accessed February 17, 2011, Retrieved from: http://www.news.com.au/technology/teachers-banned-from-contacting-students-on-social-networking-sites/story-e6frfro0-1225790728978 Heussner, M.K. & Fahmy, D. (2009) Teacher Loses Job After Commenting About Students, Parents onFacebook. Massachusetts High School Teacher Asked to Resign After Posting StupidComments on Facebook. Accessed February 19, 2011, Retrieved from: http://abcnews.go.com/Technology/facebook-firing-teacher-loses-job-commenting-students-parents/story?id=11437248Hiabet, B. (2010). Facebook warning for teachers. Accessed February 17, 2011, Retrievedfrom: http://au.news.yahoo.com/thewest/a/-/newshome/6818857/facebook-warning-for-teachers/2/Lam, M. (2010). Teachers warned about befriending students on social websites. AccessedFebruary 17, 2011, Retrieved from: http://www.dailytelegraph.com.au/news/teachers-warned-about-befriending-students-on-social-websites/story-e6freuy9-1225825036144Walters, P. (2011) Teacher suspended over vitriolic blog. Accessed February 20, 2011,Retrieved from: http://m.smh.com.au/technology/technology-news/teacher-suspended-over-vitriolic-blog-20110217-1ay8g.html
4. NOT FOR DISTRIBUTION By H. Kizildag Wine Country. (2011). Teacher fired over facebook photo. Accessed February 18, 2011,Retrieved from: http://winecountrymom.blogs.santarosamom.com/tag/ashley-payne/Roth, S. (2009). The national e-commerce extensive initiative. Glossary. Accessed February15, 2011, Retrieved from: http://srdc.msstate.edu/ecommerce/curricula/farm_mgmt/facilitation4.htmExamples hyperlinked:Facebook – www.facebook.comMySpace – www.myspace.comTwitter – www.twitter.comYouTube – www.youtube.com Images used in I-video - Clip Art. Microsoft Office Word 2007