Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)
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Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)

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A deck of slides I used at a talk at T-Systems, Stuttgart - not really an overview of Enterprise 2.0 but a helter-skelter ride with excursions into knowledge management and implementation lifehacks......

A deck of slides I used at a talk at T-Systems, Stuttgart - not really an overview of Enterprise 2.0 but a helter-skelter ride with excursions into knowledge management and implementation lifehacks and models.

Most of the slides are in English, with some german ones scattered in between. Let's call it Denglish.

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  • Präsentationen ohne Text/Ton sind ja immer nur eingeschränkt nachvollziehbar. Sehr inspirierend fand ich allerdings die Unterscheidung zwischen Durchsetzung und Anpassung als Implementierungsstrategien! Ist mir nicht bewusst gewesen. Gruß aus München, Ludwig
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  • 1. Enterprise 2.0 – getting up to speed Bandwagon or Rollercoaster? Vortrag bei T-Systems SI, LE 23.7.2009 Martin Koser frogpond _ enterprise collaboration consulting Ask Lab
  • 2. Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab
  • 3. http://www.flickr.com/photos/randysonofrobert/439380528/sizes/l/ Ask Lab
  • 4. frogpond? Ask Lab
  • 5. frogpond! Ask Lab
  • 6. I'm a Blogger Ask Lab
  • 7. Bloggers – they are so cute http://toonblog.squarespace.com/postings/tja.html Ask Lab
  • 8. I'm a Blogger Consultant http://www.flickr.com/photos/alysinwonderland/2285571129/sizes/o/ Ask Lab
  • 9. Ask Lab
  • 10. Web 2.0 Expert Ask Lab
  • 11. What do I do? Consulting, organizing and facilitating ... Aufgabe ... mit (Enterprise) Social Software Organisationen bei der Erfüllung ihrer Aufgaben helfen Beratung ... „hands on“ Projektarbeit statt „hit, bill and run“ Leistung ... Fragen beantworten und stellen, analysieren, konzipieren, Projekte begleiten und managen ... Ask Lab
  • 12. I am not alone http://www.flickr.com/photos/moriza/65440175/ Ask Lab
  • 13. Ask Lab Ask Lab
  • 14. http://www.flickr.com/photos/camshafter/2514992069/sizes/l/ Ask Lab
  • 15. http://www.flickr.com/photos/pagedooley/867030879/sizes/l/ Ask Lab
  • 16. Ask Lab
  • 17. Web 2.0 Bandwagon http://www.flickr.com/photos/matthamm/2945559128/sizes/o/ Ask Lab
  • 18. Web 2.0 Rollercoaster http://www.flickr.com/photos/duncan_mcneil/39858623/sizes/o/ Ask Lab
  • 19. Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab
  • 20. Potentials … for Enterprises? Ask Lab
  • 21. nobody wants to see any more slides with the Gartner hype cycle ... Ask Lab
  • 22. … or psychedelic 2.0 colours Ask Lab
  • 23. … but quite often they're worth the deal Ask Lab
  • 24. … but quite often they're worth the deal Ask Lab
  • 25. Web 2.0 ! Ask Lab
  • 26. Web 2.0 and Enterprise Portals Ask Lab
  • 27. Nothing new under the sun? Ask Lab
  • 28. Living in public can be embarrassing ... Ask Lab
  • 29. It's about the conversations, as it ever was Ask Lab
  • 30. Hmm, informal conversations brewing ... Ask Lab
  • 31. One idea: It's about the fabrics of social networks Ask Lab
  • 32. Good fortune is what happens when opportunity meets with planning http://www.flickr.com/photos/clagnut/252185030/sizes/l/ Ask Lab
  • 33. Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab
  • 34. More than IT tools http://www.flickr.com/photos/deanj/2398424227/sizes/l/ … ahh, but do we need to forget about all those nifty shiny cute fabulous tools? Ask Lab
  • 35. Tools are cool http://www.flickr.com/photos/daveiam/2805765973/sizes/l/ Ask Lab
  • 36. Cool tools?! Intranet 1.0 http://flickr.com/photos/jurvetson/3833286/ Ask Lab
  • 37. Cool tools?! Enterprise Apps Ask Lab
  • 38. All tools are cool (Well, almost all tools) Enterprise Content Management Einfachere Erstellung und Verwaltung von Inhalten und Dokumenten Zusammenarbeit Persönliche Produktivität Wissens-Findung Mit Kollegen, Partnern, Kunden Verbesserte Effizienz und und Verständnis Eigenständigkeit Bereitstellung der richtigen Informationen für mehr Menschen Information Worker Grundlagen Solutions Sicherer, verwaltbarer, Client- und webbasierte Anwendungen zuverlässiger mit Workflow und Line-of-Business Interoperabilität Ask Lab
  • 39. aber Web 2.0 ist mehr ... einige Trends der digitalen Wirtschaft Digitale Wirtschaft Weblogs Wikis Web 2.0 Tagging und Folksonomy Social Software Social Software Soziale Netzwerke Social Media Enterprise 2.0 Architecture of Participation neue bzw. andere Organisationsformen "User-generated" Content Wisdom of the Crowd "Do It Yourself"-Wirtschaft Long Tail RIA Rich Internet Apps Office 2.0 APIs & Web As Connected Platform (Mash-ups) Online-Gemeinschaften AJAX, RSS, RDF, XML etc. SOA, SaaS, ... Perpetual Beta Open Innovation ... Ask Lab
  • 40. Web 2.0 in/between Enterprises - way more than tools Ask Lab
  • 41. Enterprise 2.0 - way more than tools Enterprise 2.0 = freeform social software adapted to organizations Andrew McAfee: SLATES Search Links Authoring Tags Extensions Signals Ask Lab
  • 42. Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab
  • 43. Knowledge Management 2.0 WTF or FTW? http://www.flickr.com/photos/blmurch/152370906/sizes/l/ Ask Lab
  • 44. Why KM fails ... (sometimes, too often, always) Knowledge Management is not an end in itself. Companies do not exist for the purpose of propagating and advancing knowledge - they exist to sell products and services. But to the extent that competitive advantage relies on informed decision making within the business - knowledge management has a crucial role to play. Ask Lab
  • 45. A history of disappointment – but what do we expect? shrink-wrapped naïve technology solutions that ignore people, process, and change management ... Ask Lab
  • 46. 2.0 – modified knowledge processes Knowledge - its content and its organization - is becoming a social act. David Weinberger, Everything Is Miscellaneous: The Power of the New Digital Disorder Ask Lab
  • 47. Theory (1): Spatial Distance in E-Collaboration ... different floor different building conventionally located teams virtual teams 15m rule of collaboration different town different countries round the globe Ask Lab
  • 48. Theory (2): Emergent levels of interaction ... FIT LINK Ask Lab
  • 49. Hunting experts in social networks ;) Metcalfe's Law is helping Netzwerk- Attraktivität 8 2 Attraktivität = Teilnehmerzahl 2 7 6 5 4 3 2 1 Netzwerk- Teilnehmer 0 1 2 3 4 5 6 7 8 9 10 Ask Lab
  • 50. Expertise Location Emergent Properties of Workstreams? … allow people to make their own decisions, enabling “wisdom of crowds”, creating greater job satisfaction that translates to greater flexibility, creativity, innovation … by supporting informal social networks, information flows (think Twitter), and leveraging people's interests throughout the enterprise (and beyond) Ask Lab
  • 51. Klassisches Wissensmanagement als Top-Down-Approach vgl. Probst/Raub/Romhardt Ask Lab
  • 52. Wiki als Bottom-Up-Approach ohne Management-Overhead Wissens- bewahrung Gardening Wissens- erwerb Wissens- nutzung Feedback- Schleife Wissens- entwicklung Ask Lab
  • 53. Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab
  • 54. Implementation http://www.flickr.com/photos/mojodenbowsphotostudio/793213945/sizes/o/ Strategies and Pitfalls Ask Lab
  • 55. I say there's no magic bullet You need to start with a clear understanding of your goals ... then learn which tools (make that platforms) can help you achieve those … right, this happens through various and mysterious ways (adoption is key) … while you need to push longer than the organizational attention span … and then ... Ask Lab
  • 56. Balance the discussion Ask Lab
  • 57. Go for all - 100-100-100 1% generieren 10% reagieren 100% konsumieren Ask Lab
  • 58. Yet, all kinds of participation can be cool Creator - Publish a blog/web page, upload music and video Critic - Post ratings or a product, comment on a blog, contribute to a forum, edit a wiki Collector - Use RSS, vote for websites, add tags Joiner - Maintain a profile on a social media website, visit networking sites Spectator - Read blogs, listen to podcasts, watch video, read forums and ratings Inactive - None of the above Ask Lab
  • 59. Engagement of all kinds ... Ask Lab
  • 60. Implementation takes time Ask Lab
  • 61. Useful Model? No, really ... Ask Lab
  • 62. Vorgehensmodelle (1) Ask Lab
  • 63. Vorgehensmodelle (2) Organisatorische ORGANISATORISCHE Organisatorische Zielbildung PLANUNG Planung ORGANISATORISCHE Organisatorische DIAGNOSE Diagnose ORGANISATORISCHE Organisatorische Organisatorische REALISATION Realisation Implementierung Ask Lab
  • 64. On with implementation ... Enforcement Concept Context Problem-adequate Context-adequate solution solution Adaption Ask Lab
  • 65. Implementation Durchsetzung Angleichung = Anpassen des Kontexts = Anpassen des Konzepts Kontext sensibilisieren Konzept sensibilisieren Personal - Fit Kommunizieren Technologie - Fit Qualifizieren Strategie - Fit Motivieren Struktur - Fit Organisieren Kultur - Fit ... Kontext substituieren Konzept substituieren Ask Lab
  • 66. Pick areas large enough to matter Concept (Modules) Whole Pilot - America - concept Strategy Strategy Part of Cuba - Module - concept Strategy Strategy Context (Arenas) Part of Whole company Company Ask Lab
  • 67. Pick battles small enough to win Konzept Kontext einpassen ... Ask Lab
  • 68. Innovate for the future present Ask Lab
  • 69. Innovate for the future present - cntd. Ask Lab
  • 70. Let's spell integration play ... Ask Lab
  • 71. Innovate for the future present – Open Source Ask Lab
  • 72. Innovate for the future present – Open APIs, open everything Ask Lab
  • 73. Need some Catalyst? err, Consulting? Ask Lab
  • 74. Consultant = Storyteller http://www.flickr.com/photos/brashlion/2509299954/sizes/o/ Ask Lab
  • 75. Consultant = Change Facilitator http://www.flickr.com/photos/denisdefreyne/1040165363/sizes/l/ Ask Lab
  • 76. That's it, folks Contact: www.frogpond.de Enterprise Collaboration Consulting mk@frogpond.de Skype: mk.frogpond http://twitter.com/frogpond Ask Lab