Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)

Enterprise 2.0 – getting up to speed Bandwagon or Rollercoaster? Vortrag bei T-Systems SI, LE 23.7.2009 Martin Koser frogpond _ enterprise collaboration consulting Ask Lab

Social Web - potentials for enterprises? Emerging technologies - more than IT tools? Knowledge Management 2.0 - WTF or FTW? Implementation - strategies and pitfalls Q&A Ask Lab

http://www.flickr.com/photos/randysonofrobert/439380528/sizes/l/ Ask Lab

frogpond? Ask Lab

frogpond! Ask Lab

I'm a Blogger Ask Lab

Bloggers – they are so cute http://toonblog.squarespace.com/postings/tja.html Ask Lab

I'm a Blogger Consultant http://www.flickr.com/photos/alysinwonderland/2285571129/sizes/o/ Ask Lab

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Web 2.0 Expert Ask Lab

What do I do? Consulting, organizing and facilitating ... Aufgabe ... mit (Enterprise) Social Software Organisationen bei der Erfüllung ihrer Aufgaben helfen Beratung ... „hands on“ Projektarbeit statt „hit, bill and run“ Leistung ... Fragen beantworten und stellen, analysieren, konzipieren, Projekte begleiten und managen ... Ask Lab

I am not alone http://www.flickr.com/photos/moriza/65440175/ Ask Lab

Ask Lab Ask Lab

http://www.flickr.com/photos/camshafter/2514992069/sizes/l/ Ask Lab

http://www.flickr.com/photos/pagedooley/867030879/sizes/l/ Ask Lab

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Web 2.0 Bandwagon http://www.flickr.com/photos/matthamm/2945559128/sizes/o/ Ask Lab

Web 2.0 Rollercoaster http://www.flickr.com/photos/duncan_mcneil/39858623/sizes/o/ Ask Lab

Potentials … for Enterprises? Ask Lab

nobody wants to see any more slides with the Gartner hype cycle ... Ask Lab

… or psychedelic 2.0 colours Ask Lab

… but quite often they're worth the deal Ask Lab

Web 2.0 ! Ask Lab

Web 2.0 and Enterprise Portals Ask Lab

Nothing new under the sun? Ask Lab

Living in public can be embarrassing ... Ask Lab

It's about the conversations, as it ever was Ask Lab

Hmm, informal conversations brewing ... Ask Lab

One idea: It's about the fabrics of social networks Ask Lab

Good fortune is what happens when opportunity meets with planning http://www.flickr.com/photos/clagnut/252185030/sizes/l/ Ask Lab

More than IT tools http://www.flickr.com/photos/deanj/2398424227/sizes/l/ … ahh, but do we need to forget about all those nifty shiny cute fabulous tools? Ask Lab

Tools are cool http://www.flickr.com/photos/daveiam/2805765973/sizes/l/ Ask Lab

Cool tools?! Intranet 1.0 http://flickr.com/photos/jurvetson/3833286/ Ask Lab

Cool tools?! Enterprise Apps Ask Lab

All tools are cool (Well, almost all tools) Enterprise Content Management Einfachere Erstellung und Verwaltung von Inhalten und Dokumenten Zusammenarbeit Persönliche Produktivität Wissens-Findung Mit Kollegen, Partnern, Kunden Verbesserte Effizienz und und Verständnis Eigenständigkeit Bereitstellung der richtigen Informationen für mehr Menschen Information Worker Grundlagen Solutions Sicherer, verwaltbarer, Client- und webbasierte Anwendungen zuverlässiger mit Workflow und Line-of-Business Interoperabilität Ask Lab

aber Web 2.0 ist mehr ... einige Trends der digitalen Wirtschaft Digitale Wirtschaft Weblogs Wikis Web 2.0 Tagging und Folksonomy Social Software Social Software Soziale Netzwerke Social Media Enterprise 2.0 Architecture of Participation neue bzw. andere Organisationsformen "User-generated" Content Wisdom of the Crowd "Do It Yourself"-Wirtschaft Long Tail RIA Rich Internet Apps Office 2.0 APIs & Web As Connected Platform (Mash-ups) Online-Gemeinschaften AJAX, RSS, RDF, XML etc. SOA, SaaS, ... Perpetual Beta Open Innovation ... Ask Lab

Web 2.0 in/between Enterprises - way more than tools Ask Lab

Enterprise 2.0 - way more than tools Enterprise 2.0 = freeform social software adapted to organizations Andrew McAfee: SLATES Search Links Authoring Tags Extensions Signals Ask Lab

Knowledge Management 2.0 WTF or FTW? http://www.flickr.com/photos/blmurch/152370906/sizes/l/ Ask Lab

Why KM fails ... (sometimes, too often, always) Knowledge Management is not an end in itself. Companies do not exist for the purpose of propagating and advancing knowledge - they exist to sell products and services. But to the extent that competitive advantage relies on informed decision making within the business - knowledge management has a crucial role to play. Ask Lab

A history of disappointment – but what do we expect? shrink-wrapped naïve technology solutions that ignore people, process, and change management ... Ask Lab

2.0 – modified knowledge processes Knowledge - its content and its organization - is becoming a social act. David Weinberger, Everything Is Miscellaneous: The Power of the New Digital Disorder Ask Lab

Theory (1): Spatial Distance in E-Collaboration ... different floor different building conventionally located teams virtual teams 15m rule of collaboration different town different countries round the globe Ask Lab

Theory (2): Emergent levels of interaction ... FIT LINK Ask Lab

Hunting experts in social networks ;) Metcalfe's Law is helping Netzwerk- Attraktivität 8 2 Attraktivität = Teilnehmerzahl 2 7 6 5 4 3 2 1 Netzwerk- Teilnehmer 0 1 2 3 4 5 6 7 8 9 10 Ask Lab

Expertise Location Emergent Properties of Workstreams? … allow people to make their own decisions, enabling “wisdom of crowds”, creating greater job satisfaction that translates to greater flexibility, creativity, innovation … by supporting informal social networks, information flows (think Twitter), and leveraging people's interests throughout the enterprise (and beyond) Ask Lab

Klassisches Wissensmanagement als Top-Down-Approach vgl. Probst/Raub/Romhardt Ask Lab

Wiki als Bottom-Up-Approach ohne Management-Overhead Wissens- bewahrung Gardening Wissens- erwerb Wissens- nutzung Feedback- Schleife Wissens- entwicklung Ask Lab

Implementation http://www.flickr.com/photos/mojodenbowsphotostudio/793213945/sizes/o/ Strategies and Pitfalls Ask Lab

I say there's no magic bullet You need to start with a clear understanding of your goals ... then learn which tools (make that platforms) can help you achieve those … right, this happens through various and mysterious ways (adoption is key) … while you need to push longer than the organizational attention span … and then ... Ask Lab

Balance the discussion Ask Lab

Go for all - 100-100-100 1% generieren 10% reagieren 100% konsumieren Ask Lab

Yet, all kinds of participation can be cool Creator - Publish a blog/web page, upload music and video Critic - Post ratings or a product, comment on a blog, contribute to a forum, edit a wiki Collector - Use RSS, vote for websites, add tags Joiner - Maintain a profile on a social media website, visit networking sites Spectator - Read blogs, listen to podcasts, watch video, read forums and ratings Inactive - None of the above Ask Lab

Engagement of all kinds ... Ask Lab

Implementation takes time Ask Lab

Useful Model? No, really ... Ask Lab

Vorgehensmodelle (1) Ask Lab

Vorgehensmodelle (2) Organisatorische ORGANISATORISCHE Organisatorische Zielbildung PLANUNG Planung ORGANISATORISCHE Organisatorische DIAGNOSE Diagnose ORGANISATORISCHE Organisatorische Organisatorische REALISATION Realisation Implementierung Ask Lab

On with implementation ... Enforcement Concept Context Problem-adequate Context-adequate solution solution Adaption Ask Lab

Implementation Durchsetzung Angleichung = Anpassen des Kontexts = Anpassen des Konzepts Kontext sensibilisieren Konzept sensibilisieren Personal - Fit Kommunizieren Technologie - Fit Qualifizieren Strategie - Fit Motivieren Struktur - Fit Organisieren Kultur - Fit ... Kontext substituieren Konzept substituieren Ask Lab

Pick areas large enough to matter Concept (Modules) Whole Pilot - America - concept Strategy Strategy Part of Cuba - Module - concept Strategy Strategy Context (Arenas) Part of Whole company Company Ask Lab

Pick battles small enough to win Konzept Kontext einpassen ... Ask Lab

Innovate for the future present Ask Lab

Innovate for the future present - cntd. Ask Lab

Let's spell integration play ... Ask Lab

Innovate for the future present – Open Source Ask Lab

Innovate for the future present – Open APIs, open everything Ask Lab

Need some Catalyst? err, Consulting? Ask Lab

Consultant = Storyteller http://www.flickr.com/photos/brashlion/2509299954/sizes/o/ Ask Lab

Consultant = Change Facilitator http://www.flickr.com/photos/denisdefreyne/1040165363/sizes/l/ Ask Lab

That's it, folks Contact: www.frogpond.de Enterprise Collaboration Consulting mk@frogpond.de Skype: mk.frogpond http://twitter.com/frogpond Ask Lab

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Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)

by Martin Koser on Jul 24, 2009

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Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...) — Presentation Transcript