Mark Wilson Design Fasttrac Presentation

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My Presentation at FastTrac, Detroit Techtown, December ’09.
Background images offer a glimpse of my work.
Learn more about FastTrac and the Kauffman Foundation by visiting their websites.

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Mark Wilson Design Fasttrac Presentation

  1. 1. Mark Wilson Design Custom Wood Furniture Venture Introduction Solid wood tables made in Michigan
  2. 2. Features and Benefits Durable solid wood: heirloom investment Customizable: size, function, materials, style Versatility: indoor, outdoor Unique joinery: distinctive look, easy assembly
  3. 3. Competition High end retailers Interior designers Studio furniture makers Competitive Edge Signature design Quality workmanship Custom service Reputation and experience
  4. 4. Target Market 30-60 year old professionals Household income $ 100,000+ Spending habits reflect domesticity Progressive taste Value durable design Advocates of local products Environmentally conscious
  5. 5. Gallery display Local media promotion Print advertising Internet presence Product displays Retail outlets Trade shows Establish New Clientele Market Plan
  6. 6. Contact Establish Clientele Personal announcement Reception Market Plan
  7. 7. Target Design Professionals Mailings E-mailings Design center Trade show Market Plan
  8. 8. Mark Wilson Design www.markjwilson.com [email_address] 248-981-9094

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