Royal Caribbean Cruise Lines M Williams


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A proposal to a major cruise line

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Royal Caribbean Cruise Lines M Williams

  1. 1. Royal Caribbean Cruise Lines Michael J. Williams Candidate April 29,2010 Sales and Marketing Communications Account Executive
  2. 2. Candidate Highlights <ul><li>International marketing consultant with some of the world’s leading brands </li></ul><ul><li>Expert strategy and business developer </li></ul><ul><li>Good at marketing; will increase revenue and improve profits </li></ul><ul><li>Creative; can develop effective acquisition, retention, loyalty and reward programs </li></ul><ul><li>Skillful at analyzing operations; can provide information to make better management decisions and work well with cross functional teams. </li></ul>
  3. 3. Clear Understanding of Responsibilities <ul><li>Develop relevant, creative & engaging PowerPoint/ other Executive level visual presentations. </li></ul><ul><li>Stay current on industry trends, RCCL business strategy and Sales Objectives & leverage this knowledge when developing presentations, strategies and campaigns. </li></ul><ul><li>Manage, develop & execute special projects for Sales Leadership team. </li></ul><ul><li>Assist in establishing annual objectives, strategies, and positioning for Sales & Marketing Services Team. </li></ul><ul><li>Work with Marketing Research & Development teams to develop & conduct annual Field Sales & Trade Satisfaction survey </li></ul><ul><li>  Develop & implement a process to track effectiveness of Sales communication efforts. </li></ul><ul><li>Conduct ongoing review of Collateral Fulfillment program & make recommendations for improvements. </li></ul><ul><li>Approve design, cost, distribution and storage of all sales aids. </li></ul><ul><li>Coordinate the development, execution and follow-up of the sales portion of corporate strategies, including the development of programs, contests, incentives, flyers, etc to support business needs. </li></ul>
  4. 4. PowerPoint examples <ul><li>Projects with leading credit card companies and banks include: </li></ul><ul><li>Visa </li></ul><ul><li>MasterCard </li></ul><ul><li>HSBC </li></ul><ul><li>Capital One </li></ul><ul><li>Citibank </li></ul><ul><li>RBS </li></ul>
  5. 5. Excel Examples
  6. 6. Michael J. Williams CREDENTIALS AND EXPERTISE THAT LEAD TO A SUCCESSFUL ENGAGEMENT Partial Client Listing <ul><li>15 years experience with leading banks and financial companies </li></ul><ul><li>10 years international banking experience </li></ul><ul><li>28 years launching successful B2B and B2C products and services </li></ul><ul><li>Direct Marketing, Web Marketing and e-commerce guru. </li></ul>
  7. 7. Michael J. Williams CREDENTIALS AND EXPERTISE THAT LEAD TO A SUCCESSFUL ENGAGEMENT Partial Consumer Products and Services Employer/ Client Listing <ul><li>Marketing, sales, advertising and product development </li></ul><ul><li>Experienced with leading consumer packaged goods brands </li></ul><ul><li>Launching successful consumer products and services </li></ul><ul><li>Retail channels, direct marketing, web Marketing and e-commerce </li></ul>
  8. 8. What will he do for RCCL? <ul><li>Fun and creative sales and marketing presentations </li></ul><ul><li>Insightful and strategic solutions </li></ul><ul><li>Measure success through revenue, profit and market share </li></ul><ul><li>Develop “Best in Class” programs borrowing lessons from other successful industries </li></ul><ul><li>Track the effectiveness of sales communications programs to monitor validity and reliability of campaigns </li></ul><ul><li>Develop cutting edge promotional programs that keep RCCL as the cruise industry leader </li></ul>
  9. 9. Key Performance Indicators <ul><li>Return on Investment </li></ul><ul><li>Revenue Generation </li></ul><ul><li>Sales effectiveness/ penetration </li></ul><ul><li>Market share </li></ul><ul><li>Communications measurement </li></ul><ul><li>Profit margin levels </li></ul><ul><li>Acquisition costs </li></ul><ul><li>Retention costs </li></ul><ul><li>Profitability by campaign/ program </li></ul>
  10. 10. Why Michael is the best choice <ul><li>proven aptitude for sales and marketing </li></ul><ul><li>experienced at direct marketing/e-marketing/ telesales programs </li></ul><ul><li>skill at analyzing database and sales information </li></ul><ul><li>ability to work as a team player </li></ul><ul><li>creative talent to develop effective acquisition, retention, loyalty and reward programs </li></ul><ul><li>excellent negotiating skills with outside agencies and vendors </li></ul>
  11. 11. Recommendation <ul><li>Acknowledge the PowerPoint submission </li></ul><ul><li>Invite Michael Williams to meet you and your Marketing Services team </li></ul><ul><li>Evaluate what Michael can bring to the RCCL family </li></ul>