Content strategy-for-the-web-slides

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Content strategy-for-the-web-slides

  1. 1. We develop web sites and apps for units within the NCSU College of Engineering & we want to share our experience creating and delivering content to those sites with you.
  2. 2. Ellen McDaniel - Content strategy for reuse, single sourcing and topic-based information architecture • Multi-Channel Publishing of XML Content http://people.engr.ncsu.edu/mcdaniel/xml/xmlpublishing • Consider the Source: Structured Authoring for XML-based Documentation http://people.engr.ncsu.edu/mcdaniel/xml/structure Mike Vysocka - Data mashups, automation & analytics •Campus Maps and Campus Directory Become One http://www.engr.ncsu.edu/maps
  3. 3. Client: Hey do you have the new design ready yet? You: I thought we agreed to wait until you had the content ready? Client: Yeah, … I know but everyone is just so anxious to see the new site. You: … Client: I was hoping maybe you could just give me a copy of the skin … with maybe some dummy text for now so we can get everyone’s approval. I can tell them we’re still working on the content. You: I’m not sure that’s a great idea. What if we don’t have enough content to fill out the design later? Client: Well we can worry about it when we get there
  4. 4. “Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit” -On the Ends of Goods and Evils, Cicero, 45BC
  5. 5. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam libero nisi, pulvinar quis interdum vel, sagittis nec dui. Pellentesque tortor massa, varius at adipiscing at, vehicula vel quam. Nunc lacinia ante sollicitudin sapien dignissim bibendum. Suspendisse ac est sed lectus laoreet bibendum eget nec ipsum. Ut volutpat eleifend dictum. Praesent in sem sit amet mauris vehicula semper. Donec vehicula lorem at leo aliquam non aliquet nisi bibendum. Maecenas suscipit vehicula adipiscing. To our new website. We hope you enjoy your experience. We’re still searching for content. Please check back soon!
  6. 6. •Navigation and visual design precede content strategy •Content blocks stay empty and the site implodes
  7. 7. . -Janice (Ginny) Redish, Letting Go of the Words
  8. 8. • • •
  9. 9. Pizza, pizza, … pizza?
  10. 10. What we say What users actually Google for Engineering program Engineering degree Academics Degree programs Study Away Study Abroad Athletics Sports Prospective (Future) Students Admission Notebook Laptop Distance degree Online degree Financial aid Scholarships Advanced degree Graduate degree
  11. 11. Amazon.com: goo.gl/cae90 •Time-consuming (time is money, so also expensive) •No shortcuts •Can't buy it, can't outsource it. •Users and colleagues won't magically produce it, no matter how many tools they have.
  12. 12. Home Search MAE Site Map Contact Us AE Undergraduate ME Undergraduate Graduate Faculty and Staff Alumni Friends & Industry About Us Directions News Research Labs and Centers Directories Calendars Academics Admission News Research Faculty and Staff About Directions Forms Contact Us
  13. 13. •Original content •Aggregated content •Co-created content •Licensed content •User-generated content •Text •Images •News •Blogs •Data
  14. 14. • • • •
  15. 15. 1 mit.edu 87% 2 sdsu.edu 70% 3 duke.edu 63% 4 usc.edu 62% 5 msu.edu 59% 6 bu.edu 58% 7 nyu.edu 54% 8 bates.edu 52% 9 unca.edu 52% 10 harvard.edu 45% 11 uark.edu 43% 12 ncssm.edu 42% 13 ecsu.edu 39% 14 uncsa.edu 35% 15 ecu.edu 35% 16 purdue.edu 35% 17 fsu.edu 33% 18 yale.edu 33% 19 oregon.edu 31% 20 uncc.edu 29% 21 kansas.edu 29% 22 uncfsu.edu 28% 23 wssu.edu 28% 24 columbia.edu 27% 25 cornell.edu 26% 26 appstate.edu 26% 27 utexas.edu 26% 28 uncg.edu 25% 29 gatech.edu 25% 30 uncp.edu 24% 31 unc.edu 22% 32 ncat.edu 22% 33 wcu.edu 20% 34 nccu.edu 19% 35 uncw.edu 18% 36 ncsu.edu 18% 80% of visitors to google.com have a viewport size of 1000px by 550px
  16. 16. goo.gl/eRWbX
  17. 17. • • •
  18. 18. • • • • • • •
  19. 19. LEAVE US FEEDBACK HTTP://JOIND.IN/2031
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