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Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
Lean startup presentation | MJV Technology & Innovation
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Lean startup presentation | MJV Technology & Innovation

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“PROGRESS in manufacturing is measured by the production of high quality goods. The unit of progress for LEAN STARTUPS is validated learning - a rigorous method for demonstrating progress when one is …

“PROGRESS in manufacturing is measured by the production of high quality goods. The unit of progress for LEAN STARTUPS is validated learning - a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty."

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  • 1. AN startup LE Tecnologia & Inovação
  • 2. Tecnologia & Inovação “PROGRESS in manufacturing is measured by the production of high quality goods. The unit of progress for LEAN STARTUPS is validated learning - a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.
  • 3. Tecnologia & Inovação Mix ---Costumer Development Customer Discovery Customer Validation Customer Creation Data , Fe ed ba ck , Scale Company hts sig In H ypot hes Test Scenarios es User Stories ,E xp er im en ts, Ins Arehitectural Spike ights Re qu ire m New User Story Project Velocity en ts System Metaphor Release Planning Uncertain Estimates Release Plan Confident Estimates Bugs Iteration Latest Version Acceptance Test Next Iteration Spike Problem: Unknown Solution: Unknown Customer Approval Small Releases
  • 4. Tecnologia & Inovação The Lean Startup ----------------Ideas LEARN FASTER Learn Build Split Test Customer Interviews Customer Development Five Whys Root Cause Analysis Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Custom Archetypes Cross-functional Teams Smoke Tests CODE FASTER Unit Tests Usability Test Continuous Integration Incremental Deployment Free & Open-Source Components Cloud Computing Cluster Immune System Just-in-time Scalability Refactoring Developer Sandbox Data MEASURE FASTER Split Tests Clear Product Owner Continuous Deployment Usability Tests Real-time Monitoring Custom Liaison Code Measure Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Real-Time Alerting Predictive Monitoring
  • 5. Tecnologia & Inovação
  • 6. Tecnologia & Inovação 100.00% 80.00% Cadastro SOU ESPORTE 60.00% Login 40.00% Ativo 20.00% Perfil 0.00% 250 200 150 100 50 0 Cadastro Login Ativo Perfil
  • 7. Tecnologia & Inovação Create a Business Model Sketch The first vision of your Business Canvas 1 Customers Inputs: (Labor, Materials, Assets...) 2 5 3 Suppliers Competitors Costs: (Fixed, Variable) 4 Margin
  • 8. Tecnologia & Inovação Verify Early Hypothesis Using Qualitative Methods Hypothesis Validation Exploratory Interviews Problem Interviews
  • 9. Tecnologia & Inovação Create the Validation Canvas Aims to document validated and invalidated assumptions and pivots Track Pivots Start Pivot 1 Pivot 2 Pivot 3 Pivot 4 Costumer Hypothesis Problem Hypothesis Solution Hypothesis Design & Analyse Experiments Riskiest Assumption Core Assumptions Validated Invalidated MVP Stage Minimum Success Criterion 1 2 1 2 3 4 3 4 5 6 5 6
  • 10. Tecnologia & Inovação Verify Solution Hypothesis using Quantitative Methods Google Adwords Facebook Ads Others (Depending on your BP channels) Landing Pages Mock-ups & MVPs Fan pages Others
  • 11. Tecnologia & Inovação Create your Business Canvas Aims to document the different business aspects of your startup
  • 12. Tecnologia & Inovação Ash Maurya’s Lean Canvas Adapted from the Business Model Canvas Problem Solution Top 3 problems Top 3 features Key Metrics Key activities you measure Unique Value Proposition Unfair Advantage Customer Segments Single, clear, compelling message that states why you are different and worth buying Can’t be easily copied or bought Target customers Channels Path to customers Cost Structure Revenue Streams Customer Acquisition Costs Distribution Costs Hosting People, etc. Revenue Model Life Time Value Gross Margin PRODUCT MARKET
  • 13. Tecnologia & Inovação Identify the Business Hypothesis …and how to test each one!
  • 14. Tecnologia & Inovação Evaluate your Conversion Funnel …and act to make your metrics better!
  • 15. Tecnologia & Inovação Apply Cohort Analysis …and A/B Testing!
  • 16. Tecnologia & Inovação
  • 17. Tecnologia & Inovação How to set a Startup Account? “To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups”.”
  • 18. Tecnologia & Inovação How to Set an Initial Team? “Create a initial team with passionate people and establish a effective and multi disciplinary mentoring board. Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career, or professional development”.
  • 19. Tecnologia & Inovação How to Design a MVP? “A Minimum Viable Product has just those features that allow the product to be deployed, and no more. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information”.
  • 20. Tecnologia & Inovação Should we Pivot or Persevere? “A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth”.
  • 21. Tecnologia & Inovação How to measure the impact of a Change? “A split or A/B test is an experiment in which "different versions of a product are offered to customers at the same time.“ The goal of a split test is to observe changes in behavior between the two groups and to measure the impact of each version on an actionable metric.”
  • 22. Tecnologia & Inovação Should we Scale now? “The first question is: do you have a sustainable business? Have you established a validated engine of growth? There are three different engines: The Sticky Engine of Growth; The Viral Engine of Growth; The Paid Engine of Growth”
  • 23. CASE STUDY
  • 24. Tecnologia & Inovação
  • 25. FOR MORE INFORMATION
  • 26. Books The Lean Startup Eric Ries The Entrepreneur’s Guide To Customer Development Brant Cooper and Patrick Vlaskovits Crossing The Chasm Geofrey A. Moore Running Lean Ash Maurya Business Model Generation Alexander Osterwalder & Yves Pigneur The Four Steps To The Epiphany Steven Gary Blank
  • 27. Ricardo Sepulveda ricardo.sepulveda@mjv.com.br Londres Rio de Janeiro São Paulo 9 Devonshire Square EC2M4YF – England Phone: + 44 20 3586 1233 Av. Marechal Câmara, 160 Gr. 206 - Centro 20020-080 - Brazil Phone: + 55 21 2532 6423 Rua Helena, 280 Gr. 1103 - Vila Olimpia 04552-050 - Brazil Phone: + 55 11 3045 0536 Tecnologia & Inovação

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