SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

When Outbound Marketing makes sense

by Venture Capitalist at North Bridge Venture Partners on Dec 04, 2012

  • 2,387 views

There's lot's of attention on inbound marketing these days, and rightly so, because it's a powerful approach that can find engaged people when/where/how they want to engage you. It’s genuine and ...

There's lot's of attention on inbound marketing these days, and rightly so, because it's a powerful approach that can find engaged people when/where/how they want to engage you. It’s genuine and much more representative of how most of us want to be “sold” now. Unfortunately the increasing emphasis on inbound marketing has many people thinking that outbound marketing is, and should be, completely dead. While I agree that the relative mix of tactics is swaying significantly toward Inbound, I do believe there is a role for some outbound marketing in companies – even startups.

Statistics

Views

Total Views
2,387
Views on SlideShare
1,225
Embed Views
1,162

Actions

Likes
1
Downloads
0
Comments
0

20 Embeds 1,162

http://marklorion.blogspot.com 517
http://mjskok.com 321
http://www.mjskok.com 196
http://www.marklorion.com 64
http://skok.crwdevbox.com 22
http://marklorion.blogspot.co.uk 9
http://marklorion.blogspot.se 8
http://marklorion.blogspot.in 4
http://seoautomated.com 3
http://webcache.googleusercontent.com 3
http://mskokstg.prod.acquia-sites.com 3
http://marklorion.blogspot.co.il 2
http://www.michaeljskok.com 2
http://www.entrecapitalist.com 2
http://marklorion.blogspot.jp 1
http://feedly.com 1
http://www.twylah.com 1
http://marklorion.blogspot.de 1
http://marklorion.blogspot.gr 1
http://marklorion.blogspot.kr 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

When Outbound Marketing makes sense When Outbound Marketing makes sense Presentation Transcript