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Jeff Whatcott recently presented at our GTM Session at the Harvard i Lab
- See more Startup Secrets on Go To Market at: http://www.mjskok.com/resources/going-to-market-gtm
This is a follow up post to that event, answering many questions we've had regarding Personas. For example Jeff talks about how they thought about Digital Media and the TV segment and some specific Personas Brightcove targets. He goes on to talk about how they go after the audience groups at each stage of their sales cycle. In their case:-
He also shares some of the practical realities of content production that come from this and futher how Brightcove reaches and tracks their leads. Finally he covers how to make this programmatic, including retargeting.
This presentation answers many crucial questions about personas, including:
What are the core elements of a persona?
What’s the difference between a decision-maker and a user?
How do personas affect message and content development?
What is the right number of personas to have?
How can you put personas in to practice at the top of the funnel and middle of the funnel?
- See more at: http://www.mjskok.com/resource/personas-practice-brightcove