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Go To Market – Case – Demandware Rebranding

by Venture Capitalist at North Bridge Venture Partners on Apr 01, 2013

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While we looked at initial branding for startups here, in this case study we discuss a more mature example with Demandware, a company that is now past its IPO and was looking to rebrand to extend its ...

While we looked at initial branding for startups here, in this case study we discuss a more mature example with Demandware, a company that is now past its IPO and was looking to rebrand to extend its leadership and position the company for continued growth.

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