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2014 Future of Cloud Computing - 4th Annual Survey Results
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The 2014 North Bridge Future of Cloud Computing Survey was conducted in partnership with Gigaom Research and 72 Collaborators. The survey is the most widely endorsed survey of its kind in the ...

The 2014 North Bridge Future of Cloud Computing Survey was conducted in partnership with Gigaom Research and 72 Collaborators. The survey is the most widely endorsed survey of its kind in the industry. To tweet individual slides, please note the banner on the upper right hand corner of each page. Visit the Blog on http://mjskok.com/resource/2014-future-cloud-computing-4th-annual-survey-results and follow us @futureofcloud #futureofcloud to join the conversation.

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2014 Future of Cloud Computing - 4th Annual Survey Results Presentation Transcript

  • 1. THE FUTURE OF 4TH ANNUAL SURVEY 2014 NORTH BRIDGE FUTURE OF CLOUD COMPUTING SURVEY IN PARTNERSHIP WITH GIGAOM RESEARCH @North_Bridge @mjskok @futureofcloud #futureofcloud CLOUD COMPUTING http://bit.ly/2014FutureCloud
  • 2. 2 PROGRAM GOALS user vendor industry-wide conversation vendor agnostic @futureofcloud #futureofcloud
  • 3. 3 WHO WE HEARD FROM user vendor Good balance of user and vendors LARGEST CLOUD SURVEY EVER 2xas many respondents this year compared to the first survey in 2011 72Largest number collaborators = 1,358 respondents @futureofcloud #futureofcloud
  • 4. 4 THE COLLABORATORS 2014+
  • 5. 5 phase 2 Calling Emerging SaaS Vendors. Join our SaaS survey program by applying here: mjskok.com/SaaS @futureofcloud #futureofcloud
  • 6. 6 AGENDA cloud landscape inhibitor trends investmentsbusiness challenges phase 2 benchmark driver @futureofcloud #futureofcloud
  • 7. 7 Mike Schutz, General Manager, Cloud Platform Marketing “What comes across to me loud and clear from this survey is that even more businesses are no longer thinking 'why cloud?' but will focus the next 12-24 months figuring out 'how do I execute a long-term cloud strategy?” @engineyard@AZURE
  • 8. CLOUD IS STRATEGIC & POWERING INNOVATION 8 @futureofcloud #futureofcloud
  • 9. CLOUD FUELS NEW BUSINESS 49% using the cloud for revenue generating or product development activities user vendor it’s strategic to both vendors + users 9 @futureofcloud #futureofcloud
  • 10. CLOUD IS STRATEGIC 35%cited Innovation or Competitive Advantage as drivers 10 @futureofcloud #futureofcloud
  • 11. CLOUD IS INTEGRAL 45% want to or already run their company in the cloud 11 @futureofcloud #futureofcloud
  • 12. 12 Mike Riegel, Vice President, Cloud Marketing @MIKERIEGEL @CISCOCLOUD “The customers who are enjoying the greatest success with cloud are taking a hybrid approach to IT. Instead of building internally or sourcing externally, these customers view cloud as a continuous set of interconnected and interdependent options. Cisco’s Intercloud strategy is built on connecting the world of many clouds to create new revenue streams, optimize business processes, and simplify operations.”
  • 13. APPLICATIONS ARE BLOWING THE CLOUD 13 @futureofcloud #futureofcloud
  • 14. 13% 2011 72% 2014 14 SaaS has leapt ahead @futureofcloud #futureofcloud
  • 15. TRANSITIONING 15 THE FIRST CLOUD FRONT: @futureofcloud #futureofcloud
  • 16. TRANSITIONING 16 LEGACY APPLICATIONS: ecommerce ERPCRM @futureofcloud #futureofcloud @SALESFORCE @WORKDAY @DEMANDWARE
  • 17. Across all Business Apps, (except manufacturing) 65-70% of respondents will move some or significant processing to the Cloud in the next 12-24 mos. business functions TRANSITIONING TO THE CLOUD 17 @futureofcloud #futureofcloud
  • 18. sales & marketing customer service business analytics 52% 44% 44% BUSINESS FUNCTIONS - FRONT OFFICE IS IN THE LEAD… 18 @futureofcloud #futureofcloud
  • 19. CONCERNS over expense of TRANSITIONING to the cloud have grown three-fold: to 18% today from 6% in 2011 19 @futureofcloud #futureofcloud
  • 20. IT is grappling… 80% of IT budget is used to maintain current systems Source20 @futureofcloud #futureofcloud
  • 21. of respondents will move some or significant processing to the Cloud in the next 12-24 mos. For IT, across all functions tested in the survey But IT is no longer fighting… information technology 21 60-85% @futureofcloud #futureofcloud
  • 22. disaster recovery web presence communications The IT functions that have already won their cloud battle are: 63% 54% 47% 22 @futureofcloud #futureofcloud
  • 23. 23 David Card, VP Gigaom Research "This next wave of cloud computing that's revenue and new business driven is good news for long- suffering IT execs. If they can offload tedious but necessary cost-center functions, and refocus resources on cloud-driven new business, they might be able to re-take their seat at the C-table." @DAVIDCARD @GIGAOMRESEARCH
  • 24. The Laggards: BACK OFFICE IT apps 19% 17% 34% 31%MOVING transaction processing data center consolidation NOT MOVING 24 @futureofcloud #futureofcloud
  • 25. In overall CIO priorities, Software-as-a-Service also continues to move up the priority stack as the model proves itself in a broader set of use cases… SaaS has climbed steadily* from 5th to 4th and now 3rd *Source 3rd 25 1st Business Intelligence 2nd Security Software /Appliances @futureofcloud #futureofcloud
  • 26. DRIVERS 26 @futureofcloud #futureofcloud
  • 27. DRIVERS - TRENDS Shifting CapEx to OpEx is more important for companies with over 5000 employees cost scalability agility CAPEX- OPEX cost scalability agility CAPEX- OPEX mobility 27 @futureofcloud #futureofcloud
  • 28. FOR LARGE BUSINESSES Shifting Capex to Opex is an important Driver For respondents moving workloads to the cloud today, 27% said they are motivated to do so because they believe using a cloud platform service will help them lower their capital expenditures. 28 @futureofcloud #futureofcloud
  • 29. DRIVERS ARE ON CRUISE CONTROL cost scalability agility 29 @futureofcloud #futureofcloud
  • 30. LOOK OUT AHEAD. THE SECOND CLOUD FRONT IS COMING 30 cost scalability agility @futureofcloud #futureofcloud
  • 31. THE SECOND CLOUD FRONT 31 @futureofcloud #futureofcloud
  • 32. GROWTH IN WEB APIs SINCE 2005 1 186 299 438 593 865 1263 1546 2026 2418 3422 5018 7182 9011 10302 Jun-05 Mar-06 Oct-06 May-07 Dec-07 Jul-08 Feb-09 Sep-09 Apr-10 Nov-10 Jun-11 Jan-12 Aug-12 Mar-13 Oct-13 Jun-14 11,493 Source Programmable Web @futureofcloud #futureofcloud
  • 33. REIMAGINING APPLICATIONS IN THE CLOUD 33 @futureofcloud #futureofcloud
  • 34. CLOUD FORMATIONS HAVE CHANGED SOFTWARE media & entertainment sensor cloud e-commerce & payments mobile social, collaboration big data & analytics 34 APIs APIs APIs APIs APIs APIs @futureofcloud #futureofcloud
  • 35. UBER THE SECOND CLOUD FRONT: MANY CLOUD SERVICES => RE-IMAGINED APP 35 @futureofcloud #futureofcloud
  • 36. AMAZING BECAUSE CLOUD 36 From: @futureofcloud #futureofcloud
  • 37. IMPOSSIBLE WITHOUT CLOUD 37 To: @futureofcloud #futureofcloud
  • 38. 38 CAD is the basis for all modern products, yet… DESIGNED IN ISOLATION • 100% on premise • Limited by the power of the compute device it runs on • Global collaboration is challenging @futureofcloud #futureofcloud
  • 39. 39 CAD in the cloud – changes everything @futureofcloud #futureofcloud
  • 40. HR as a Service 40  Recruiting & ATS  Payroll  Benefits  Evaluation & Reviews  Learning management … and many more HR is very rarely a core competency = ripe for “Outservicing” @futureofcloud #futureofcloud @ZENEFITS @TRIBEHR @CORNERSTONEINC @BAMBOOHR @LINKEDIN @THERESUMATOR @BULLHORN
  • 41. SERVICES, APPS & PROCESSES ON DEMAND: 41 @futureofcloud #futureofcloud
  • 42. CASE STUDIES FOR: cost scalability agility 42 @futureofcloud #futureofcloud
  • 43. 43 COMPANY PROBLEM SOLVED CUSTOMER scalability Online traffic had reached a saturation point on the legacy on-premise platform, which was negatively impacting uptime Europe’s largest golf retailer with 101 stores in the UK and Republic of Ireland @DEMANDWARE
  • 44. With Demandware:  Quick time-to-market, scalability & reliability  8 web & mobile sites; 4 languages; 20,000 skus  16% increase in average order value  45% of traffic comes from smartphones & tablets  15% of total sales now online  437% increase in traffic on Christmas day 44 Online traffic had reached a saturation point on the legacy on-premise platform, which was negatively impacting uptime Europe’s largest golf retailer with 101 stores in the UK and Republic of Ireland COMPANY PROBLEM SOLVED CUSTOMER scalability @DEMANDWARE
  • 45. VENDOR PROBLEM SOLVED CUSTOMER ! ! ! ! 45 There was a massive bottleneck in getting a product to market. With thousands of products and hundreds of retailers, a product can take months to reach the market. Global manufacturers of durable medical equipment with thousands of products distributed through hundreds of channels. @SALSIFY
  • 46. 900 new products added to Walmart in one day… During Christmas. 46 PROBLEM SOLVED SETH DIAMOND VP ECOMMERCE, DRIVE MEDICAL There was a massive bottleneck in getting a product to market. With thousands of products and hundreds of retailers, a product can take months to reach the market. Global manufacturers of durable medical equipment with thousands of products distributed through hundreds of channels. VENDORCUSTOMER @SALSIFY
  • 47. 47 PROBLEM SOLVED CUSTOMER cost agility PRIVATE IaaS CLOUD to rapidly build and deliver games and media applications Provides interactive entertainment across all digital media platforms with popular titles including Club Penguin, Disney Infinity COMPANY @CITRIX
  • 48. Increased time-to-market, agility, lower TCO 48 PRIVATE IaaS CLOUD to rapidly build and deliver games and media applications PROBLEM SOLVED Provides interactive entertainment across all digital media platforms with popular titles including Club Penguin, Disney Infinity COMPANYCUSTOMER @CITRIX
  • 49. 49 COMPANY PROBLEM SOLVED CUSTOMER cost agility A leading medical research institute wanted to move away from a traditional, distributed, computational workstation model to an advanced private cloud-based model. Their goal was to centralize and accelerate lab-based computational research by deploying a flexible, dynamic, and easy-to-manage infrastructure that was both cost effective and quick to deploy. Piston Cloud Computing, Inc. is the enterprise OpenStack® company. Piston makes intelligent software for global- scale private clouds built on OpenStack. @PISTON
  • 50. Moving to Piston OpenStack™ helped the ORGANIZATION reach their goal by delivering a faster, more agile IT environment. “We thought we were doing a pilot, but our researchers decided we were in production, and started doing real science on our Piston OpenStack cloud.” 50 A leading medical research institute wanted to move away from a traditional, distributed, computational workstation model to an advanced private cloud-based model. Their goal was to centralize and accelerate lab-based computational research by deploying a flexible, dynamic, and easy-to-manage infrastructure that was both cost effective and quick to deploy. PROBLEM SOLVED COMPANYCUSTOMER Piston Cloud Computing, Inc. is the enterprise OpenStack® company. Piston makes intelligent software for global- scale private clouds built on OpenStack. @PISTON
  • 51. 51 COMPANY PROBLEM SOLVED CUSTOMER scalability Excellent performance & reliability of The People’s Voice AWARD Voting application, while handling large, repeated traffic spikes. The leading international award honoring excellence on the Internet. @ENGINEYARD
  • 52. 1.5 million votes and 1.3 million unique site visitors in a two week period 52 Excellent performance & reliability of The People’s Voice AWARD Voting application, while handling large, repeated traffic spikes. PROBLEM SOLVED The leading international award honoring excellence on the Internet. COMPANYCUSTOMER @ENGINEYARD
  • 53. 53 INHIBITORS - PROCEED WITH CAUTION - inhibitors @futureofcloud #futureofcloud
  • 54. 54 complianceprivacysecurity Top inhibitors 3 @futureofcloud #futureofcloud
  • 55. #1 INHIBITOR Security, remains the biggest concern, despite declining slightly last year, it rose again as an issue in 2014 and was cited by 49% of respondents.55 @futureofcloud #futureofcloud
  • 56. 56 Greg Buchholz, Founder & CEO “Most businesses consider contracts, partner agreements, sales presentations and other similar content as intellectual property to be protected at all costs. But every day employees unwittingly put that content at risk by storing it in consumer cloud storage services. In fact, a recent report unveiled at the RSA Conference showed that 54% of organizationscite security concerns as their biggest barrier to adopting cloud services.” @GBUCHHOLZ @SPRINGCM
  • 57. 57 PRIVACY IS OF GROWING IMPORTANCE As an inhibitor, Privacy grew from 25% in 2011 to 31% @futureofcloud #futureofcloud
  • 58. THE PRIVACY TENSION… TRUST? PersonalizationAnonymity 58 privacy @futureofcloud #futureofcloud
  • 59. USER PROFILE TRUST IS FRAGILE 59 @futureofcloud #futureofcloud
  • 60. 60 THE RESISTANCE Over 1/3 see Regulatory / Compliance as an inhibitor to moving to the cloud compliance @futureofcloud #futureofcloud
  • 61. FURTHER INHIBITORS 61 lock-ininteroperability For an in depth review of these inhibitors see: http://mjskok.com/resource/breaking-down- barriers-to-cloud-adoption @futureofcloud #futureofcloud
  • 62. 62 Interoperability concerns dropped by 45%, relatively, over the past two years. But 29% are still concerned about lock in lock-in interoperability @futureofcloud #futureofcloud
  • 63. 63 Jim Morrisroe, CEO “Agility, reduction in capital expenditures, and reduced operating expenditures -- in almost 100% of situations—have been the primary drivers of cloud adoption. We also expect to see cloud adoption increase as a result of the recent explosion in big data analytics, mobile, and next-gen web applications development and by line of business innovation.” @JMORRISROE @PISTON
  • 64. 64 NEARLY ¼ PEOPLE STILL THINK NETWORK BANDWIDTH IS AN INHIBITOR @futureofcloud #futureofcloud
  • 65. @D_D_PHILLIPS, @CLOUDHEALTHTECH 65 Dan Phillips, CEO and Co-Founder "Cost, scalability and agility have made cloud computing strategic to business success. But cloud adoption also significantly increases business management complexity. To embrace the full strategic potential of the cloud, executive teams must find new ways to assert the necessary business controls to address reliability, provisioning, security, and regulatory and compliance needs."
  • 66. 66 RELIABILTY CONCERNS DROPPED BY HALF SINCE 2011 reliability 2014: RELIABILITY concerns dropped from 30% to 16% over last 4 years @futureofcloud #futureofcloud
  • 67. 67 COMPANY PROBLEM SOLVED CUSTOMER UNC - Chapel Hill needed to get clear visibility into it infrastructure usage and cost efficiency to make informed decisions when acquiring and allocating private or public cloud resources. The University of North Carolina – Chapel Hill is a top-tier public university system. cost agility @6FUSION
  • 68. UNC-Chapel Hill was able to establish the basis for economic interchangeability and transparency for their IT infrastructure usage (public or private) by using a standardized measure for infrastructure consumption - the 6fusion WAC. 68 UNC - Chapel Hill needed to get clear visibility into it infrastructure usage and cost efficiency to make informed decisions when acquiring and allocating private or public cloud resources. PROBLEM SOLVED The University of North Carolina – Chapel Hill is a top-tier public university system. COMPANYCUSTOMER @6FUSION
  • 69. 69 DATA WANTS TO BE IN THE CLOUD @futureofcloud #futureofcloud
  • 70. 70 VOLUME - expanding VELOCITY - accelerating VARIETY - multiplying @futureofcloud #futureofcloud
  • 71. Amazon S3 holds trillions of objects and regularly peaks at 1.5 million requests per second. VOLUME drives Big Data 71 Source @futureofcloud #futureofcloud
  • 72. 7272 Source Jul 13 Jan 14 Jun 14 700 600 500 400 300 200 100 VELOCITY drives Big Data @futureofcloud #futureofcloud INSTANCEHOURS
  • 73. 90%of the world’s data was created in the past two years 80% of it is unstructured VARIETY drives Big Data 73 Source @futureofcloud #futureofcloud
  • 74. 74 66% of data is in the cloud today Approximately @futureofcloud #futureofcloud
  • 75. 75 73% in two years Expected to grow to @futureofcloud #futureofcloud Though resistance comes from: - privacy - security - control - regulation - compliance - sovereignty
  • 76. 76 Ash Ashutosh, Actifio Founder & CEO “We’ve helped our users migrate a greater share of their mission critical application data to the cloud for resiliency purposes for years – ensuring their ability to meet their SLAs and improving their confidence in disaster recovery. Actifio’s customers can also re-use this data in the cloud for more than just an insurance policy including application development, continuity planning, testing, archiving, analytics – the possibilities are virtually endless.”@ashashutosh @actifio
  • 77. 77 DATA PROLIFERATION IN THE CLOUD Is both an enterprise phenomenon… and consumer driven… 50% of enterprise customers will purchase as much storage in 2014 as they have accumulated in their ENTIRE history Source @futureofcloud #futureofcloud
  • 78. 0 5 10 15 20 25 2012 2013 2014 2015 2016 2017 PERSONAL CLOUD TRAFFIC: FROM 1.7 EXABYTES IN 2012 TO 20 EXABYTES IN 2017 63% CAGR 5 EXABYTES are equal to all the words spoken by human beings 78 Source @futureofcloud #futureofcloud
  • 79. CLOUD NATIVE data is BIG & proliferating VOLUME - expanding VELOCITY - accelerating VARIETY - multiplying 79 @futureofcloud #futureofcloud
  • 80. BURST TO THE CLOUD DRIVES ARCHITECTURE 80 @futureofcloud #futureofcloud
  • 81. What types of cloud computing technologies is your organization using? 11% 2011 7% 2011 13% 2011 35% 2012 27% 2012 55% 2012 63% 2013 33% 2013 45% 2013 56% 2014 41% 2014 72% 2014 81 IaaS “compute” PaaS “develop” SaaS “software” @futureofcloud #futureofcloud
  • 82. 82 Lou Guercia, CEO “The rise of SaaS, aside from its numerous advantages, has taught companies about the dangers of unintegrated technology siloes. Leading PaaS providers must address this obstacle by offering baked-in integration capabilities. This will enable businesses not only benefits from best-in-class cloud solutions, but also from the flexibility and agility to connect with existing SaaS and on-premise solutions.” @LOUGUERCIA @SCRIBESOFT
  • 83. 83 Rob Walters, CTO “Business managers commonly circumvent lengthy procurement processes and use the cloud to deploy new apps or launch time- sensitive campaigns faster. This can cause headaches for IT departments that have to maintain security and regulatory compliance. The most successful companies are finding ways to reap the benefits of the cloud – agility, efficiency and cost savings – while integrating security and governance best practices to ensure they’re driving business growth without undue risk.” @engineyard@ENGINEYARD
  • 84. APPLICATION DEVELOPMENT – GROWING 50% If you’re going to deploy in the cloud, why wouldn’t you develop in the cloud? DevOps => Continuous:  Innovation  Test  Deployment  Integration Automation & Programmability 84 @futureofcloud #futureofcloud
  • 85. PaaS APPROACHING THE TIPPING POINT 7% 2011 41% 2014 50% 85 @futureofcloud #futureofcloud
  • 86. DATABASE AS A SERVICE ONLY POSSIBLE BECAUSE OF CLOUD… Expected to nearly double, from 23% to 44% among users user 23% 44% 86 @futureofcloud #futureofcloud
  • 87. BY 2017, NEARLY TWO-THIRDS OF ALL WORKLOADS WILL BE PROCESSED IN CLOUD DATA CENTERS 87 Source @futureofcloud #futureofcloud Growth of workloads in cloud data centers is expected to be five times the growth in traditional workloads between 2012 and 2017
  • 88. SDN GROWTH SDN usage will grow among business users almost three- fold, from 11% to 30% 11% 88 @futureofcloud #futureofcloud
  • 89. SDN GROWTH SDN usage will grow among business users almost three- fold, from 11% to 30% 30% 89 @futureofcloud #futureofcloud
  • 90. 90 PROBLEM SOLVED CUSTOMER Deployed Cisco UCS running OpenStack to scale with an aggressive growth strategy. established a flexible cloud infrastructure to streamline operations, reducing data center size and complexity. With more than 13 billion hosted photos and videos from 100 million registered users, Photobucket is one of the world’s largest image and video hosting services. COMPANY @CISCO
  • 91. Saved over $120,000 in data center costs annually by migrating resources to cloud, reducing its footprint by 98 percent and accelerating server provisioning time from days to minutes. 91 Deployed Cisco UCS running OpenStack to scale with an aggressive growth strategy. established a flexible cloud infrastructure to streamline operations, reducing data center size and complexity. PROBLEM SOLVED With more than 13 billion hosted photos and videos from 100 million registered users, Photobucket is one of the world’s largest image and video hosting services. COMPANYCUSTOMER @CISCO
  • 92. hybrid cloud HYBRID CLOUD… WAS A “HEDGE” CAN IT BE “BEST OF”? 92 @futureofcloud #futureofcloud
  • 93. hybrid cloud HYBRID CLOUD USAGE NOW… 42% use Hybrid Cloud 93 @futureofcloud #futureofcloud
  • 94. hybrid cloud HYBRID CLOUD AND GROWING… Growing to 55% in 2 years 94 @futureofcloud #futureofcloud
  • 95. hybrid cloud 95 HYBRID CLOUD … AT EXPENSE OF PRIVATE CLOUD Taking a chunk out of Private Clouds… which will decline by almost half from 24% to 13% Growing to 55% in 2 years @futureofcloud #futureofcloud
  • 96. 96 Pete Manca, Chairman, President & CEO “With the growing number of cloud services available today through multitudes of vendors, we’ve now reached the multi- cloud era where organizations are managing their physical network, private cloud, and a wide range of public and specialized cloud services. As cloud services and users’ consumption models continue to evolve, so too must technologies for effectively managing these environments.” @PETEMANCA @EGENERA
  • 97. user vendor +23%+44% user vendor 97 AMONG BOTH VENDORS AND BUSINESS USERS, HYBRID CLOUD ARCHITECTURE IS THE MOST COMMON TODAY AND IS EXPECTED TO GROW THE MOST OVER THE NEXT FIVE YEARS. @futureofcloud #futureofcloud
  • 98. Private Hybrid Public SaaS PaaS IaaS CLOUDS BLOWING IN THE WINDS OF CHANGE 98 @futureofcloud #futureofcloud
  • 99. Private Hybrid Public SaaS PaaS IaaS CLOUDS BLOWING IN THE WINDS OF CHANGE 99 @futureofcloud #futureofcloud
  • 100. Private Hybrid Public SaaS PaaS IaaS CLOUDS BLOWING IN THE WINDS OF CHANGE 100 “PaaS squeeze?” APaaS IPaaS @futureofcloud #futureofcloud
  • 101. INVESTMENTS IN CLOUD 101 @futureofcloud #futureofcloud
  • 102. 102 CLOUD & SaaS M&A and IPOs Year M&A (B) IPO (MM) SaaS & Cloud as % of Tech IPOS 2011 $7.5B $925 MM 20% 2012 $12.9 B $1,534 MM 77%* 2013 $9.7 B $1,674 MM 45% 2014 $3.0 B $901 MM 29% *Excluding Facebook’s 2012 IPO **The numbers are based on the Top 10 M&A deals and Top 10 IPOs in the Cloud and SaaS space. *** It’s 2014YTD. $38.1B in Cloud & SaaS value creation in last 4 years CAP IQSource @futureofcloud #futureofcloud
  • 103. 103 DEAL TRENDS $1.9B 203 deals $9.2M/deal 2010 $3.2B 323 deals $9.9M/deal 2011 $4.2B 386 deals $10.8M/deal 2012 $4.8B 417 deals $8.4M/deal 2013 $3.1B 174 deals $18M/deal 2014* *Note: (As of 6/16/2014) larger deal size due to seven $100M+ amounts raised this year from Actifio, Anaplan, Domo, Dropbox, Inside Sales, New Relic, Pure Storage 2014 so far… @futureofcloud #futureofcloud
  • 104. $0 $5 $10 $15 $20 $25 2005 2006 2007 2008 2009 2010 2011 2012 Cumulative Capital Investment (‘000,000s) Google Amazon Microsoft Rackspace @AHESS247 RE/CODE, ARIK HESSELDAHL HP bets $1 billion to build new cloud services brand IBM to invest $1.2 billion to boost SoftLayer Cloud Services @ALEXBARINKA BLOOMBERG, ALEX BARINKA @AHESS247 RE/CODE, ARIK HESSELDAHL Cisco goes after cloud services with $1 billion investment $20.9 B $1.4 B Source: The Register, as seen in $1 BILLION COST OF ENTRY… @futureofcloud #futureofcloud
  • 105. Economies of still matter 105 @futureofcloud #futureofcloud
  • 106. *V( $$$ + D ) = A INVESTMENT DIVAs ($$$ high levels of cash on balance sheets + cloud Disruption) * Innovation * Venture investment = Attractive Acquisitions * I 106 @futureofcloud #futureofcloud
  • 107. NORTH BRIDGE INVESTMENTS IN THE CLOUD $7.9B VALUE QUADRUPLED OVER 2013 7 NEW INVESTMENTS 107 @futureofcloud #futureofcloud
  • 108. 108 FUTURE & CONCLUSIONS @futureofcloud #futureofcloud
  • 109. 109 WE ARE IN THE MIDDLE OF A SEISMIC SHIFT IN TECHNOLOGY Transitioning Living in the cloudTransforming @futureofcloud #futureofcloud
  • 110. CLOUD IS STILL EARLY, AND IN A PHASE OF DISCOVERY For many customers, we are still really early, and they are uncovering new areas of opportunity 110 @futureofcloud #futureofcloud
  • 111. CLOUD ‘AS A SERVICE’ MARKET HIGHLIGHTS $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 2012 2013 2014 2015 2016 2017 2018 Global Cloud Computing Revenue ($M) IaaS PaaS Infrastructure SaaS 29% CAGR 111 Source @futureofcloud #futureofcloud
  • 112. 112 Jay Lyman, Senior Analyst "It seems we're seeing further confirmation that more of what enterprises do with IT and technology is moving to the cloud, regardless of their industry or vertical,' said 451 Research Senior Analyst Jay Lyman. 'The growth of hybrid cloud in particular indicates more organizations are seeking to formalize and standardize early, public cloud use that has not fully addressed security, compliance and regulatory, integration and other concerns of these enterprise organizations.” @engineyard@RIPCITYLYMAN @451RESEARCH
  • 113. THE CLOUD WINDOW IS STILL OPEN • Migration underway • Re-imagined applications ahead 113 @futureofcloud #futureofcloud
  • 114. CLOUD SERVICES ARE CHANGING SOFTWARE media & entertainment sensor cloud e-commerce & payments mobile social, collaboration big data & analytics 114 APIs APIs APIs APIs APIs APIs @futureofcloud #futureofcloud @mjskok: “the programmable cloud”
  • 115. AMAZING BECAUSE CLOUD 115 From: @futureofcloud #futureofcloud
  • 116. IMPOSSIBLE WITHOUT CLOUD 116 To: @futureofcloud #futureofcloud
  • 117. THIS SECOND CLOUD FRONT WILL BE AN ORDER OF MAGNITUDE BIGGER THAN THE FIRST CLOUD FRONT 117 @futureofcloud #futureofcloud
  • 118. EVERYTHING AS A SERVICE: 118 @futureofcloud #futureofcloud
  • 119. phase 2 Calling Emerging SaaS Vendors. Join our SaaS survey program by applying here: mjskok.com/SaaS 119 @futureofcloud #futureofcloud
  • 120. 120 THANK YOU+ @futureofcloud #futureofcloud
  • 121. ADDITIONAL CASE STUDIES 121 @futureofcloud #futureofcloud
  • 122. By integrating cloud-based software, Top Notch could quickly deploy new communications services into its core offering. In less than one month, Top Notch had its first customer signed and using these new services. Top Notch Networking’s hosted solutions have enabled existing customers to be more profitable, and helped its customers to realize the benefits of the cloud. 122 Top Notch Networking wanted to offer hosted VoIP and new communications services to its customers. With CoreDial’s cloud-based platform, Top Notch was able to quickly add the new services, and generate new revenue in less than one month. CoreDial is a leading cloud communications software and services provider. COREDIAL PROBLEM SOLVED TOP NOTCH NETWORKING @COREDIAL
  • 123. 123 CUSTOMER COMPANYBiagi Bros. is a family-owned and operated supply chain management enterprise. The company credits its success to valuable customers, dedicated managers and a team of expert professionals. Bringing on-premise to the cloud age: Connecting legacy warehousing with modern ERP PROBLEM SOLVED @SCRIBESOFT
  • 124. Results: Real-time Business Analytics, Improved Sales & Customer Communications  Enables corporate accounting, freight and warehouse systems to share information through two-way data exchange  Provided key personnel with immediate visibility into customer account and order records  Accelerated Process for transforming freight orders into sales orders 124 Bringing on-premise to the cloud age: Connecting legacy warehousing with modern ERP PROBLEM SOLVED COMPANYCUSTOMER Biagi Bros. is a family-owned and operated supply chain management enterprise. The company credits its success to valuable customers, dedicated managers and a team of expert professionals. @SCRIBESOFT