This is a case to exemplify how using disruption beyond technology is important even for big players like Google. Examples covered include Google Apps vs Microsoft Office and Android vs iOS in the huge battle for dominance in Mobile platforms.
This is part of the workshop on Game Changing Business Models - itself part of the series on Startup Secrets, by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the framework for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website www.mjskok.com