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Game Changing Business Models - Case - Google - Google Apps vs Microsoft Office, Android vs iOS
 

Game Changing Business Models - Case - Google - Google Apps vs Microsoft Office, Android vs iOS

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This is a case to exemplify how using disruption beyond technology is important even for big players like Google. Examples covered include Google Apps vs Microsoft Office and Android vs iOS in the ...

This is a case to exemplify how using disruption beyond technology is important even for big players like Google. Examples covered include Google Apps vs Microsoft Office and Android vs iOS in the huge battle for dominance in Mobile platforms.

This is part of the workshop on Game Changing Business Models - itself part of the series on Startup Secrets, by Michael J Skok on how to get competitive advantage as a startup.

Michael's slides are the framework for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website www.mjskok.com

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    Game Changing Business Models - Case - Google - Google Apps vs Microsoft Office, Android vs iOS Game Changing Business Models - Case - Google - Google Apps vs Microsoft Office, Android vs iOS Presentation Transcript

    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business Models HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UP Case in point: Google SECRETS An insider’s guide to unfair competitive advantage Apps vs. Office, Android vs. iOS Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 1
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets For context and more information: Don Dodge Google dondodge@google.comand as part of the overall Business Model sessionhttp://www.mjskok.com/resources/business-model 2
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets How can your Business Model… • Change the game? • Rewrite the rules? New Game • Cause an innovator’s dilemma New playing field New boundaries • Be as disruptive New rules as your technology? YOU choose players 3
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Business Model as a Disruptor • Why? • Because it can be a game changer and drive so much: – Time to market – Market adoption – Sustainability 4
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Google Business Models Google is a great examples of using Business Models as a DISRUPTOR 5
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Google - Competing with Market Leaders How can you compete with a market leader who has 80% to 90% market share? - eg Microsoft with Office? 1. Don’t compete head-on 2. Innovators Dilemma – go for low end 3. Disruptive technology, business model, or market approach 4. Examples: Gmail, Google Apps, Chrome 6
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Google – Ex 1 Apps • Google Apps vs. Microsoft Office – What is the C.O.R.E for each ? • Data, Advertising For GOOG vs Software for MSFT – Enables different business model = GOOG very disruptive to MSFT • How to avoid competing head-on… – MS Office = enterprise market – Google Apps = consumer market – Free vs $500 license – Simple vs Complicated – 80% solution vs Professional Tool 7
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Google – Ex 2 - Mobile • Apple vs. Google – What is the C.O.R.E for each ? • Hardware, Software, Content ? • Others in Ecosystem – Samsung, HTC • Alternative approaches – Amazon 8
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Android vs iPhone Who is winning? Why? Is technology the difference? Apple, Google, & Microsoft strategies – Always play to your strength – Apple Mac, Google Search, Microsoft Windows 9
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Android vs iPhone Disrupt the market leader – Apple disrupted carriers and manufacturers • Verizon, Sprint, Nokia, Motorola, RIM, Symbian – Android allowed them to fight back Disruptive business model – Android is free – Advertising business model – Search, Maps, Local, Wallet, YouTube 10
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Business Models Matter ! Don Dodge Google dondodge@google.com 11
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Sample Models • Shared ownership (Zipcar) • Flash sales (Vente Privee) • Crowd sourcing (uTest) • Lead Gen (Mint.com) • Virtual goods/currencies (Tapjoy) • Combinations – Acquia -OSS, SaaS – AirBnB - Commission on P2P rentals – Demandware - SaaS, success based rev share – Groupon - broker, revshare – Spotify -adbased, freemium 12
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Business Model- Sample Questions • Process or Product? • Software or Services? • Open or Proprietary? • Content or Data? • Freemium or Premium? • Subscription or License? 13
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets What is your CORE value? First key question Your Capabilities Of CORE Focus on it! Really Exceptional Value 14
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Cut to the CORE! Where is your CORE value? • Software/other technology • Data • Content • Service, support COR • User network E Disruptively monetize it! – To your competitive advantage – Where are others most vulnerable? 15
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets Business Model as a Disruptor - basic reminders… • This is fundamental to you as a founder • It will impact everything in your business • For example… – Spend – where you invest your $ and time – Cash efficiency – Your ownership – Valuation – Outcomes 16
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelsHi www.mjskok.com #innovationlab @mjskok #startupsecrets For more information: See the full resource on Business Models at http://www.mjskok.com/resources/business-model 17
    • Harvard innovation lab : Michael J Skok : Startup Secrets : Business Models HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UP Case in point: Google SECRETS An insider’s guide to unfair competitive advantage Apps vs. Office, Android vs. iOS Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 18