Harvard innovation lab :       Michael J Skok :           Startup Secrets :   Business Model HiHi    Harvard innovation la...
Harvard innovation lab :   Michael J Skok :   Startup Secrets :   Business ModelHi                                        ...
Harvard innovation lab :   Michael J Skok :   Startup Secrets :   Business ModelHi                                        ...
Harvard innovation lab :   Michael J Skok :   Startup Secrets :   Business ModelHi                                        ...
Dries BuytaertFounder and project lead Drupal Co-founder and CTO Acquia  http://buytaert.net :: @Dries
Meet Dries 12 years ago when he started work on Drupal...   Student dorm in Antwerp    where I started Drupal             ...
1 out of 50 websites in the world10,000+ modules300,000+ downloads/month1.5M unique visitors/monthFREE
71 of the worlds top 100 universities use Drupal
Open Source is a softwarelicense 1. Freedom to run the program 2. Freedom to study the    program 3. Freedom to modify the...
Drupal wins because it is less expensive       … yet technically superior!
Open SourceCollaboration
Open Source is not just a software license,     it is also a development model       1,000 people contributed to Drupal 7
Open SourceCollaborationCommunity
Open SourceCollaborationCommunity Innovation
Technically superior
Drupal and Open Source is a                 catalyst for-          “Creative destruction”    Changes how we develop       ...
Harvard innovation lab :   Michael J Skok :             Startup Secrets :     Business Model Hi                           ...
Harvard innovation lab :   Michael J Skok :   Startup Secrets :   Business ModelHi                                        ...
Harvard innovation lab :   Michael J Skok :   Startup Secrets :   Business ModelHi                                        ...
Harvard innovation lab :       Michael J Skok :           Startup Secrets :   Business Model HiHi    Harvard innovation la...
Game Changing Business Models - Case - Dries Drupal, Open Source, Co-Creation
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Game Changing Business Models - Case - Dries Drupal, Open Source, Co-Creation

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This is a case to exemplify how disruptive open source and co-creation can be as part of your business model. Presented by Dries Buytaert, founder of Drupal, the largest open source project on the planet.

This is part of the workshop on Game Changing Business Models - itself part of the series on Startup Secrets, by Michael J Skok on how to get competitive advantage as a startup.

Michael's slides are the framework for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/

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  • Building communities is not simple Scratch your own itch
  • Market share
  • Game Changing Business Models - Case - Dries Drupal, Open Source, Co-Creation

    1. 1. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UPCase in point: Drupal SECRETS An insider’s guide to unfair competitive advantage Open Source, Co-Creation Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 1
    2. 2. Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelHi www.mjskok.com #innovationlab @mjskok #startupsecrets For context and more information: Dries Buytaert @Dries Founder Drupal, Acquia http://buytaert.net , https://www.acquia.comand as part of the overall Business Model sessionhttp://www.mjskok.com/resources/business-model 2
    3. 3. Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelHi www.mjskok.com #innovationlab @mjskok #startupsecrets Startup Secret: Co-creating Value • Be Open and Extensible (eg Software APIs) – Enabling external multipliers to your value – Building on yourself – Eating your own cooking – Being your own customer • Open Source – Leverage through community – Make the customer the product manager • Scratching their own itch 3
    4. 4. Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelHi www.mjskok.com #innovationlab @mjskok #startupsecrets Startup Secret: Co-creating Value • Be Open and Extensible (eg Software APIs) – Enabling external multipliers to your value – Building on yourself – Eating your own cooking – Being your own customer • Open Source – Leverage through community – Make the customer the product manager • Scratching their own itch 4
    5. 5. Dries BuytaertFounder and project lead Drupal Co-founder and CTO Acquia http://buytaert.net :: @Dries
    6. 6. Meet Dries 12 years ago when he started work on Drupal... Student dorm in Antwerp where I started Drupal Assembly books Chess board Collection of stamps Compiler booksAll furniture is from IKEA
    7. 7. 1 out of 50 websites in the world10,000+ modules300,000+ downloads/month1.5M unique visitors/monthFREE
    8. 8. 71 of the worlds top 100 universities use Drupal
    9. 9. Open Source is a softwarelicense 1. Freedom to run the program 2. Freedom to study the program 3. Freedom to modify the program 4. Freedom to re-distribute the program
    10. 10. Drupal wins because it is less expensive … yet technically superior!
    11. 11. Open SourceCollaboration
    12. 12. Open Source is not just a software license, it is also a development model 1,000 people contributed to Drupal 7
    13. 13. Open SourceCollaborationCommunity
    14. 14. Open SourceCollaborationCommunity Innovation
    15. 15. Technically superior
    16. 16. Drupal and Open Source is a catalyst for- “Creative destruction” Changes how we develop “Creative Destruction” software- Changes how we build websites- Changes a multi-billion dollar industry- Open Source enables business model innovation J oseph Schumpeter Joseph Schumpenter,- Bonus: allows to do well, Economist, 1883-1950 and do good
    17. 17. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model Hi www.mjskok.com #innovationlab @mjskok #startupsecrets Drupal, Open Source Multiplies AND Leverages CORE•Multipliers: •Levers:• Added functionality • Community• Community reach development • Community marketing Multipliers Levers CORE 18
    18. 18. Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelHi www.mjskok.com #innovationlab @mjskok #startupsecrets Summary - Dries, Drupal • Disruptive Business Model – as significant as Technology • Focus on CORE differentiation • Multiply and Leverage it with innovation as exmplified:- – Co-Creation – Open Source – Community – Partners – And much more = see next slide for info… 19
    19. 19. Harvard innovation lab : Michael J Skok : Startup Secrets : Business ModelHi www.mjskok.com #innovationlab @mjskok #startupsecrets For more information: See the full resource on Business Models at http://www.mjskok.com/resources/business-model 20
    20. 20. Harvard innovation lab : Michael J Skok : Startup Secrets : Business Model HiHi Harvard innovation lab #innovationlab @mjskok #startupsecrets www.mjskok.com START UPCase in point: Drupal SECRETS An insider’s guide to unfair competitive advantage Open Source, Co-Creation Disruptive Business Models to build Value MICHAEL J SKOK North Bridge Venture Partners twitter: @mjskok mjskok.com 21

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