Demandware is presented as an example of a company that leveraged it’s SaaS technology disruption with a fundamentally different business model to it’s competitors, creating innovation on demand for it’s customer and making partners out them with a shared success model. This is part of the workshop on Game Changing Business Models - itself part of the series on Startup Secrets, by Michael J Skok on how to get competitive advantage as a startup. Michael's slides are the framework for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website www.mjskok.com