Historyo First made in 1965, for the University of Florida footballo Teamo Invented by Dr. Dana Shires and Dr. Robert Cadeo Developed to replace fluids and help prevent dehydrationo A carbohydrate-electrolyte beverageo Stokely Van Camp bought the rights to Gatorade in 1967.o Quaker Oats bought Gatorade in 1983 for $220 million due to a bidding war with pillsburyo In 2001, Pepsi bought Quaker Oats who owned the rights to Gatorade.
Gatorade products Gatorade energy bar, Gatorade performance series, G2 Gatorade tiger, rain, a.m, x-factor And finally The G Series
Pop culture?•Gatorade takes a major stake in thesport of football seeing as that’s whatit was specifically created for.•Nowadays when you turn on theSunday afternoon game(go chargers!)youll see nothing but gatoradeproduct, maybe even get to see thecoach get dunked with the big coolerof the drink by the players.
Flavors? Berry Cherry •Lemonade Fruit punch •Mango electrico Grape •Tropical intenso Just to name a Ice punch •Orange strawberry Lemon-lime •Tropical mango few Orange •Cran raspberry Strawberry kiwi •Wild berry Watermelon •Pink lemonade Cascade crash •Raspberry lemonade Cool blue •Midnight thunder Glacier freeze •Alpine snow Riptide rush
Endorsements In 1991 gatorade had its first athlete to endorse the products- micheal jordan! Their famous slogan “be like mike” improved the already dominating sports drink brand.
Other athletes for Gatorade Derek Jeter, Mia Hamm, Vince Carter, Peyton Manning, Yao Ming….
Timeline PepsiCo now owns 1983 Gatorade Quaker due to the Oats buys 2001 1973 Gatorade aquirance university for $220 of Quaker gained million Oats royalties to a Developed 20% share in 1965 for of the Univ. of company Florida