1
Why Not? Forum
D O N D I G O M E Z
M A R K E T I N G M A V E R I C K
2
Why Not? Forum
MAVERICK MARKETING
27 September 2007
3
Why Not? Forum
“Great Marketing gives consumers a
taste of WHAT COULD BE.”
4
Why Not? Forum
Maverick Marketing
non-conformist brand-building
5
Why Not? Forum
The Nagging Question
Why Not?
6
Why Not? Forum
Why not…
… make Rexona a first day of school icon
… with music marketing that broke the usual
problem-sol...
7
Why Not? Forum
8
Why Not? Forum
Refresh, don’t repeat!
9
Why Not? Forum
Why not…
… make Pond’s a part of every girl’s kikay kit
… with billboards that shouted louder thanTV?
10
Why Not? Forum
Pond’s “Hiding” Billboard
11
Why Not? Forum
Pond’s Billboard Awards
12
Why Not? Forum
Pond’s Free Publicity…
“Life Imitating
Advertising”
Enterprise Magazine, June 2006
“Billboards as Major
...
13
Why Not? Forum
… around the world
“Ponds takes aim at
rivals with colour sell”
Media Magazine, September 2006
14
Why Not? Forum
Why not…
… create demand for Dove Cream Bar
… with a PR campaign that inspires every Filipina
to feel be...
15
Why Not? Forum
16
Why Not? Forum
Dove CFRB Awards
Industry Awards
- Commendation for Best Use of PR,
Asia Market Effectiveness Awards
200...
17
Why Not? Forum
My Heroes
18
Why Not? Forum
The “Heroic” Lesson
“Think Big. Act BIGGER.”
Imagination Courage
19
Why Not? Forum
Why not…
… use Maverick Marketing for nation-building
… to help deserving leaders win
… to show the worl...
20
Why Not? Forum
21
Why Not? Forum
“People see things as they are and ask why? I dream
things that never were and say WHY NOT?”
- George Be...
22
Why Not? Forum
Thank You
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WhyNot?Forum 1.0 Dondi Gomez

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Dondi Gomez talks about Maverick Marketing

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WhyNot?Forum 1.0 Dondi Gomez

  1. 1. 1 Why Not? Forum D O N D I G O M E Z M A R K E T I N G M A V E R I C K
  2. 2. 2 Why Not? Forum MAVERICK MARKETING 27 September 2007
  3. 3. 3 Why Not? Forum “Great Marketing gives consumers a taste of WHAT COULD BE.”
  4. 4. 4 Why Not? Forum Maverick Marketing non-conformist brand-building
  5. 5. 5 Why Not? Forum The Nagging Question Why Not?
  6. 6. 6 Why Not? Forum Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
  7. 7. 7 Why Not? Forum
  8. 8. 8 Why Not? Forum Refresh, don’t repeat!
  9. 9. 9 Why Not? Forum Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
  10. 10. 10 Why Not? Forum Pond’s “Hiding” Billboard
  11. 11. 11 Why Not? Forum Pond’s Billboard Awards
  12. 12. 12 Why Not? Forum Pond’s Free Publicity… “Life Imitating Advertising” Enterprise Magazine, June 2006 “Billboards as Major Ad Medium” Business World, June 2006
  13. 13. 13 Why Not? Forum … around the world “Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
  14. 14. 14 Why Not? Forum Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
  15. 15. 15 Why Not? Forum
  16. 16. 16 Why Not? Forum Dove CFRB Awards Industry Awards - Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006 - Anvil Award, Public Relations Society of the Philippines - Gold Quill, International Association of Business Communicators - Best Merchandised Brand, Watsons Annual Awards 2005 - Most Innovative Billboard, Watsons Awards 2006 Unilever Award - Silver, Unilever Integrated Brand Communication Awards 2005
  17. 17. 17 Why Not? Forum My Heroes
  18. 18. 18 Why Not? Forum The “Heroic” Lesson “Think Big. Act BIGGER.” Imagination Courage
  19. 19. 19 Why Not? Forum Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
  20. 20. 20 Why Not? Forum
  21. 21. 21 Why Not? Forum “People see things as they are and ask why? I dream things that never were and say WHY NOT?” - George Bernard Shaw
  22. 22. 22 Why Not? Forum Thank You
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