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WhyNot?Forum 1.0 Dondi Gomez

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Dondi Gomez talks about Maverick Marketing

Dondi Gomez talks about Maverick Marketing


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  • 1. 1 Why Not? Forum D O N D I G O M E Z M A R K E T I N G M A V E R I C K
  • 2. 2 Why Not? Forum MAVERICK MARKETING 27 September 2007
  • 3. 3 Why Not? Forum “Great Marketing gives consumers a taste of WHAT COULD BE.”
  • 4. 4 Why Not? Forum Maverick Marketing non-conformist brand-building
  • 5. 5 Why Not? Forum The Nagging Question Why Not?
  • 6. 6 Why Not? Forum Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
  • 7. 7 Why Not? Forum
  • 8. 8 Why Not? Forum Refresh, don’t repeat!
  • 9. 9 Why Not? Forum Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
  • 10. 10 Why Not? Forum Pond’s “Hiding” Billboard
  • 11. 11 Why Not? Forum Pond’s Billboard Awards
  • 12. 12 Why Not? Forum Pond’s Free Publicity… “Life Imitating Advertising” Enterprise Magazine, June 2006 “Billboards as Major Ad Medium” Business World, June 2006
  • 13. 13 Why Not? Forum … around the world “Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
  • 14. 14 Why Not? Forum Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
  • 15. 15 Why Not? Forum
  • 16. 16 Why Not? Forum Dove CFRB Awards Industry Awards - Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006 - Anvil Award, Public Relations Society of the Philippines - Gold Quill, International Association of Business Communicators - Best Merchandised Brand, Watsons Annual Awards 2005 - Most Innovative Billboard, Watsons Awards 2006 Unilever Award - Silver, Unilever Integrated Brand Communication Awards 2005
  • 17. 17 Why Not? Forum My Heroes
  • 18. 18 Why Not? Forum The “Heroic” Lesson “Think Big. Act BIGGER.” Imagination Courage
  • 19. 19 Why Not? Forum Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
  • 20. 20 Why Not? Forum
  • 21. 21 Why Not? Forum “People see things as they are and ask why? I dream things that never were and say WHY NOT?” - George Bernard Shaw
  • 22. 22 Why Not? Forum Thank You