The Story Behind The Inovent Logo
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  • 1. Problem: Jam the following into one logo. WORLD-CLASS REVOLUTIONARY CROSS-FUNCTIONAL ICONIC DISTINGUISHABLE INNOVATIVE DESIGN-DRIVEN FLEXIBLE/SCALEABLE FILIPINO ELECTRONICS
  • 2. There were too many ideas so I decided to focus on a few of the most important factors. Innovative/Revolutionary Functional Iconic but Distinguishable
  • 3. Innovative and Revolutionary Inovent stands for innovation and new, funky ideas. The logo has to be something innovative and smart — it should make a man say, “Cool! I should have thought of that!”
  • 4. Functional Yes, Inovent makes new and cool products, but do they actually work? The Inovent logo must be able to convey a sense of functionality. It must tell the consumers that our products are not only new and cool, they do actually make life easier and fun!
  • 5. Iconic but Distinguishable The logo will be placed in the smallest of gadgets that is why it must really be iconic, simple, distinguishable and scaleable. The logo must be able to capture audiences at a single glance.
  • 6. The Challenge: Piece it Together! Logos usually lose their uniqueness when they are simplified and made iconic because the features become universal. The challenge was for the logo to be distinguishable and easily identifiable even at very small sizes. At the same time, they should be shouting innovative, functional and revolutionary to the consumer. It also matters that it should look good on a gadget.
  • 7. The Solution
  • 8. The most likely thought that may be running in your mind right now is, What the hell is this?
  • 9. An Inovented Letter i.
  • 10. On the Color Green ELECTRONICS Green for growth, creativity and environmental responsibility. Also, for differentation purposes, there aren’t too many green logos for electronics companies out there.
  • 11. On the Typeface ELECTRONICS Inspired by NeoTech, the custom typeface is somewhat high-tech and futuristic, but not trendy. The large x-height and the round corners of the squarish letterforms complement the logo and communicate revolutionary, design-centered and innovative.
  • 12. PROBLEM SOLVED Innovative/Revolutionary Functional Iconic but Distinguishable ELECTRONICS Logo design by Dwight Co Contact: dwightco@gmail.com