LS145 Module 1 : Innovation 101

INNOVATION 101! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

why am i doing this ? LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

AN UNIMAGINATIVE CULTURE OF LOW-VALUE RECYCLING AND COPY-AND-PASTE LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

your daily ﬁx of entrepreneurial ideas LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

$2,200 LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

aravind eye-care LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

I’m doing this because I believe that innovative enterprises can build a better Philippines INNOVATION = From Copy-and-Paste to Invent-and-Create LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION,! A DEFINITION ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

a deﬁnition! The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

innovation is! the process of creating and delivering new customer value in the marketplace! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

MY POINT-OF-VIEW! innovation is! realizing new, creative insights! that deliver revolutionary value! to customers! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION IS REALIZED! IDEAS IN THEMSELVES  ARE NOT YET INNOVATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION IS REALIZED! UNCOMMERCIALIZED INVENTIONS  ARE NOT YET INNOVATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION SEEKS THE NEW! SEEK BLUE OCEANS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

WHERE DO YOU WANT TO COMPETE?! • a lot of competitors! • no competitors! • low margins! • high margins! • declining market! • rapidly increasing market! • boring and stable! • undeﬁned and exciting! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION SEEKS THE NEW AND CREATIVE! NEW MARKETS! NEW PRODUCTS! NEW SOLUTIONS! NEW WAYS OF DOING THINGS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INCREMENTAL VS! BREAKTHROUGH! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INCREMENTAL! INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

BREAKTHROUGH! (REVOLUTIONARY)! INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION UNLEASHES REVOLUTIONARY VALUE! COMMODITY GOOD SERVICE EXPERIENCE 1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5 per cup per cup per cup per cup source : The Experience Economy, Pine and Gilmore LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION PRODUCTS!)! (ITʼS NOT JUST ABOUT 360! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

business model! manufacturing! supply chain! experience! INNOVATION 360! process! service! product! marketing  & sales! packaging! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

MANUFACTURING INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

SUPPLY CHAIN INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

PROCESS INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

PACKAGING INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

PRODUCT INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

MARKETING & SALES INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

SERVICE INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

EXPERIENCE INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

BUSINESS MODEL INNOVATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

BUSINESS MODEL INNOVATION! AMAZON STARTED OUT AS   THE WORLDʼS BIGGEST BOOKSTORE …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

BUSINESS MODEL INNOVATION! … AND RAPIDLY REDEFINED INTO NEW AREAS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION! HERE! WHAT HAPPENED | HOW WE GOT LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

GLOBALIZATION HAS CHANGED EVERYTHING,! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… OPENING UP GLOBAL MARKETS …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… FULFILLED BY GLOBAL SUPPLY CHAINS …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… WITH GLOBALIZED RESEARCH & DEVELOPMENT.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

BUSINESSES INCESSANTLY WANT TO GROW …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY! ? LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

HYPERCOMPETITION BECOMES THE NORM, ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

LEADING TO COMMODITIZATION …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… AND OBSOLESCENCE VELOCITY.! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

TECHNOLOGY MOVES RAPIDLY …! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

THE ELEVATOR SPEECH! GLOBALIZATION LEADING TO  GLOBAL MARKETS, R&D, & SUPPLY CHAINS! +! THE PRESSURE FOR GROWTH  & THE INSUFFICIENCY OF EFFICIENCY! +! HYPERCOMPETITION, COMMODITIZATION,! OBSOLESENCE VELOCITY! +  TECHNOLOGY DEVELOPMENT  & ITS DEMOCRATIZATION! =! THE INNOVATION IMPERATIVE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

THE INNOVATION! IMPERATIVE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATE OR DIE! VS! VS! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATE OR DIE! VS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATE OR DIE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATIONOMICS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

“Innovation is the speciﬁc instrument of   entrepreneurship … the act that endows   resources with a new capacity to create wealth.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

… as much as 80% GDP growth comes through the introduction of new technologies …! Robert Solow  Nobel Prize Winner, Economics! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

“Innovation is the central issue e   in economic prosperity.”! ! ! ! ! ! ! ! ! ! Michael Porter!! ! ! ! ! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

“Just as energy is the basis of life itself, and ideas the source of   innovation, so is innovation the vital spark of all human change,! improvement and progress.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

INNOVATION NATIONS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

IN LEADING EDGE INDUSTRIES! Web 2.0 NANOTECHNOLOGY! ICT! BIOTECH! LIFE SCIENCES! WEB 2.0! RENEWABLE ENERGY! HEALTHCARE! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

FUELED BY INNOVATION ECOSYSTEMS! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

HARNESSING TALENT THROUGH EDUCATION! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

“The key focus for the ministry of education …would be to nurture a spirit of innovation and enterprise [I&E] among our students and across our schools.”! ! ! ! ! ! ! ! ! ! ! Tharman Shanmugaratnam! ! ! ! ! ! ! ! ! ! ! Minister of Education, Singapore! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

THE WORLDʼS! MOST INNOVATIVE! COMPANIES! LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM http://ruizmark.com

LS145 Module 1 : Innovation 101

by Mark Ruiz on Nov 22, 2009

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LS145 Module 1 : Innovation 101 — Presentation Transcript

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