LS145 Business Innovation Management Class Intro!

H E L L O , C L A S S ! I ’ M M A R K

WELCOME TO A DIFFERENT WORLD

LS145 BUSINESS INNOVATION MANAGEMENT

A LI’L BIT ABOUT ME …

i ’ m a n A t e n e o h o l i c Ateneo Grade School ’91 Ateneo High School ‘95 Ateneo College ‘99 BS-‐Management Engineering Ateneo Part-‐Nme Faculty, ’06 – JG School of Management

CM SUMMIT TEAM

WHAT DO I WANT TO DO WITH MY LIFE?

Career Options follow your head? follow your heart?

Career Options follow your head? follow your heart? Option # 3 : “The Sweet Spot”

“I no longer wanted to be just another cog in the machine. I wanted to build the freaking machine.”

“ALL IN”

“Twenty years from now, You will regret more the things that you DID NOT DO, rather than the things that you DID DO.”

“You’ve got to dream up the world you want to live in. You’ve got to dream out loud.” U2, Zooropa

i dream of helping our country i dream of creating jobs

A vision without action is just a dream - Nelson Mandela

... 10,000 members by Q1 2008 ... 100,000 members by Q1 2009

innovation. design. purpose.!

Furniture Design : Concepts!

Vehicle Design : Jeepney 2020!

Full HD Wireless Internet Access Built-‐in Media Center Blu-‐Ray Drive WebCam Integrated 1TB Hard Disk

[ “INNOVATE OR DIE” ]

Course Overview

AFTER I’M DONE WITH YOU … ! [ a.k.a. “course objectives” ] YOU WILL … … Understand the theories, principles, and realities that are driving innovation and creativity in the global arena, across industries, and individuals … Embed within yourself the competencies and qualities of innovation and creativity through experiential learning … come up with breakthrough ideas that can become viable business innovations

COURSE MODULES 1 COURSE 1. Course Overview INTRODUCTION 2. Ground Rules 3. Expectations Setting 4. ”Getting to Know You” individual presentations 5. Group Assignments 2 GLOBALIZATION + 1. Globalization BUSINESS TRENDS - The World is “flat” = - The shift of wealth and power to the “east” THE INNOVATION - The Knowledge Revolution IMPERATIVE 2. Business Trends - Hypercompetition - Global Markets - Global Supply Chains / Outsourcing - The insufficiency of just efficiency 3. The Innovation Imperative - Countries need to innovate in order to compete - Businesses need to innovate in order to drive growth 3 INNOVATION IN THE 1. Philippine Situationer PHILIPPINE SETTING - Global Competitiveness Report - What are our country’s competitive advantages - Economic / Market / Industry trends 2. Target “New” new things (we don’t need more foodcarts) 3. Target Regional / Global Markets - What new products / services can we export? 4. Target the “Bottom-of-the-Pyramid” - What new products / services can cater to 90% of the population? - What new products / services can have social impact?

COURSE MODULES 4 INNOVATION 1. Defining Innovation DEFINED 2. Types of Innovation - Business Concept Innovation - Product Innovation - Service Innovation - Experience Innovation 5 HOW TO INNOVATE : PEOPLE PEOPLE AND - The rise of the Creative Class SYSTEMS PART 1 - Types of Innovators - Qualities of Innovators 6 HOW TO INNOVATE : SYSTEMS PEOPLE AND - Innovation toolkits SYSTEMS PART 2 - Innovation processes - Creative environments - Developing a culture of innovation 7 ROUNDTABLE : Individual presentations and Roundtable discussion of 4 innovative INNOVATIVE AND and creative people from different industries and backgrounds CREATIVE PEOPLE (corporate, entrepreneur, social activist, media) 8 IDENTIFYING 1. Trendspotting OPPORTUNITIES 2. Making sense of industry, market, and consumer trends 3. Framing the problem and defining the opportunities

COURSE MODULES 9 IDEATION : 1. Developing personal creativity BREAKTHROUGH 2. Experiential insight-mining THINKING AND CREATIVITY PART 1 10 IDEATION : 1. Brainstorming BREAKTHROUGH 2. Evaluating ideas THINKING AND CREATIVITY PART 2 (FIELD WORK) 11 REFINING THE IDEA / 1. Experiential Learning FIELD WORK 2. Consumer Observation 3. Ethnography 12 PRODUCT/SERVICE 1. Designing features and benefits DEVELOPMENT : 2. Iterative prototyping 13 FINALS Business Groups to present their Big Idea to mock Panel of “Venture Capitalists” focused only on new ideas.

AFTER I’M DONE WITH YOU … You will be a World-Class Innovator [ a.k.a. marketable to companies; although i wish you’d rather become an entrepreneur ]

you will break the rules

you will change the game

you will change the game (or the world, for that matter)

you will Think BIG

you will ThinkBIG and Think Different

you will come up with kickass ideas you never thought you had in you

you will understand people

you will understand systems

you will generate brilliant ideas

this class IS NOT a Sure “A” !

THIS CLASS this class IS NOTIS 20% ME a Sure AND 80% YOU “A” !

FLASH ALERT! this class I DON’T GIVE QUIZZES IS NOT a Sure “A” GIVE TESTS I DON’T !

FLASH ALERT! this class I DON’T GIVE QUIZZES IS NOT a Sure “A” GIVE TESTS I DON’T [ I’M NOT LOOKING FOR ROBOTS WHO CAN MEMORIZE ]

HOW WILL I GRADE YOU ? FINAL GRADE COMPUTATION COMPONENTS Raw Score Letter Grade 20% - Class Participation 20% - Group Projects / Activities 92 – 100 A 20% - Individual Projects / Papers 87 – 91 B+ 40% - Innovation Project 83 – 86 B - .5% Consumer Observations / 7 79 – 82 C+ Insights - .5% The Big Idea 7 76 – 78 C - % Prototype 5 70 – 75 D - 0% Final Presentation / Defense 2 Below 70 F * Peer Grading will be incorporated into the Innovation Project

this class IS NOT WILL GET GRADED YOU a SureTHE OUTPUT YOU CREATE BY “A” !

CONSULTATION?

ADD ME UP this class IS NOTFACEBOOK : MARKRUIZ YAHOO MESSENGER : mjr23z a Sure “A” SKYPE : MARKRUIZ23 EMAIL : GAMECHANGER23@GMAIL.COM !

is this the work you’d like to do?

IF NOT

THEN OPEN YOUR MIND GET CRAZY WITH ME AND LET’S INNOVATE

gamechanger23@gmail.com

LS145 Business Innovation Management Class Intro!

by Mark Ruiz on Nov 18, 2009

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