Innovate, Pilipinas




ruizmark.com!    innovate, Pilipinas!
Think Different




ruizmark.com!      innovate, Pilipinas!
“The people who are crazy enough 
to think that they can change the world
are the ones who do.”


   
   
   
   
   
   
...
How Can We Harness Innovation
      to Build a Better Country
      and Co-Create A Better World?




ruizmark.com!   inno...
ruizmark.com!   innovate, Pilipinas!
ruizmark.com!   innovate, Pilipinas!
“We can’t solve problems by using the
same kind of thinking as when we
created them.”


   
   
   
   
   
   
    
   
 ...
We Need to Develop"
          Innovative Solutions



ruizmark.com!   innovate, Pilipinas!
Innovation	
  

                in Entrepreneurship
                in ‘Big’ Business
                in Education
       ...
INNOVATIONOMICS!
                WHAT HAPPENED | HOW WE GOT HERE!




ruizmark.com!          innovate, Pilipinas!
GLOBALIZATION HAS CHANGED EVERYTHING,!




ruizmark.com!    innovate, Pilipinas!
… OPENING UP GLOBAL MARKETS …!




ruizmark.com!    innovate, Pilipinas!
… FULFILLED BY GLOBAL SUPPLY CHAINS …!




ruizmark.com!    innovate, Pilipinas!
… WITH GLOBALIZED RESEARCH & DEVELOPMENT.!




ruizmark.com!     innovate, Pilipinas!
BUSINESSES INCESSANTLY WANT TO GROW …!




ruizmark.com!     innovate, Pilipinas!
… WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY!




                                            ?
ruizmark.com!   ...
HYPERCOMPETITION BECOMES THE NORM, !




ruizmark.com!    innovate, Pilipinas!
LEADING TO COMMODITIZATION …!




ruizmark.com!    innovate, Pilipinas!
… AND OBSOLESCENCE VELOCITY.!




ruizmark.com!    innovate, Pilipinas!
TECHNOLOGY MOVES RAPIDLY …!




ruizmark.com!   innovate, Pilipinas!
… AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION!




ruizmark.com!    innovate, Pilipinas!
PROBLEMS ARE NOW ALSO GLOBALIZED!




ruizmark.com!     innovate, Pilipinas!
THE INNOVATION!
                   IMPERATIVE!




ruizmark.com!        innovate, Pilipinas!
INNOVATE OR DIE!



ruizmark.com!   innovate, Pilipinas!
INNOVATE OR DIE!




                         VS!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




                VS!           VS!               VS!




ruizmark.com!            innovate, Pilipinas!
INNOVATE OR DIE!




                         VS!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!


                             VS!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




                        VS!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




                         VS!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!




ruizmark.com!      innovate, Pilipinas!
INNOVATE OR DIE!
INNOVATE OR DIE!
INNOVATE OR DIE!
INNOVATE OR DIE!
INNOVATE OR DIE!
INNOVATE OR DIE!
“Innovation is the specific instrument of 

 entrepreneurship … the act that endows 

 resources with a new capacity to cre...
“Innovation is the central issue e   

                          in economic prosperity.”!
                ! ! ! ! ! ! ! !...
“Just as energy is the basis of life itself, and ideas the source of 

  innovation, so is innovation the vital spark of a...
INNOVATION,!
                A DEFINITION !




ruizmark.com!      innovate, Pilipinas!
a definition!
The term innovation means a new way of doing
something. It may refer to incremental, radical,
and revolutiona...
innovation is!
the process of creating and delivering
new customer value in the marketplace!




ruizmark.com!    innovate...
MY POINT-OF-VIEW!



innovation is!
realizing new, creative insights!
that deliver revolutionary value!
to customers!




...
INNOVATION IS REALIZED!




                    IDEAS IN THEMSELVES

                ARE NOT YET INNOVATIONS!

ruizmark.co...
INNOVATION IS REALIZED!




           UNCOMMERCIALIZED INVENTIONS

               ARE NOT YET INNOVATIONS!

ruizmark.com!...
INNOVATION SEEKS THE NEW!




                      SEEK BLUE OCEANS!

ruizmark.com!   innovate, Pilipinas!
WHERE DO YOU WANT TO COMPETE?!




       •    a lot of competitors!        •  no competitors!
       •    low margins!   ...
INNOVATION SEEKS THE NEW AND CREATIVE!


   NEW MARKETS!
   NEW PRODUCTS!
   NEW SOLUTIONS!
   NEW WAYS OF DOING THINGS!

...
INNOVATION UNLEASHES REVOLUTIONARY VALUE!
    COMMODITY       GOOD                SERVICE                      EXPERIENCE
...
The Developing World"
           Opportunity



ruizmark.com!   innovate, Pilipinas!
ruizmark.com!   innovate, Pilipinas!
Not Everything Has to Be "
     Developed World-Sexy



ruizmark.com!   innovate, Pilipinas!
BOTTOM-OF-THE-PYRAMID




ruizmark.com!        innovate, Pilipinas!
BOTTOM-OF-THE-PYRAMID




ruizmark.com!        innovate, Pilipinas!
h#p://tech*ckerblog.com/wp-­‐content/uploads/2009/02/tata-­‐nano.jpg	
  




ruizmark.com!   innovate, Pilipinas!
But We Must Still"
                Create New Value




ruizmark.com!       innovate, Pilipinas!
ruizmark.com!   innovate, Pilipinas!
video



ruizmark.com!   innovate, Pilipinas!
video



ruizmark.com!   innovate, Pilipinas!
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Innovation Philippines21

  1. 1. Innovate, Pilipinas ruizmark.com! innovate, Pilipinas!
  2. 2. Think Different ruizmark.com! innovate, Pilipinas!
  3. 3. “The people who are crazy enough to think that they can change the world are the ones who do.” Apple, Think Different
  4. 4. How Can We Harness Innovation to Build a Better Country and Co-Create A Better World? ruizmark.com! innovate, Pilipinas!
  5. 5. ruizmark.com! innovate, Pilipinas!
  6. 6. ruizmark.com! innovate, Pilipinas!
  7. 7. “We can’t solve problems by using the same kind of thinking as when we created them.” Albert Einstein ruizmark.com! innovate, Pilipinas!
  8. 8. We Need to Develop" Innovative Solutions ruizmark.com! innovate, Pilipinas!
  9. 9. Innovation   in Entrepreneurship in ‘Big’ Business in Education in Social Development in Nation-Building ruizmark.com! innovate, Pilipinas!
  10. 10. INNOVATIONOMICS! WHAT HAPPENED | HOW WE GOT HERE! ruizmark.com! innovate, Pilipinas!
  11. 11. GLOBALIZATION HAS CHANGED EVERYTHING,! ruizmark.com! innovate, Pilipinas!
  12. 12. … OPENING UP GLOBAL MARKETS …! ruizmark.com! innovate, Pilipinas!
  13. 13. … FULFILLED BY GLOBAL SUPPLY CHAINS …! ruizmark.com! innovate, Pilipinas!
  14. 14. … WITH GLOBALIZED RESEARCH & DEVELOPMENT.! ruizmark.com! innovate, Pilipinas!
  15. 15. BUSINESSES INCESSANTLY WANT TO GROW …! ruizmark.com! innovate, Pilipinas!
  16. 16. … WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY! ? ruizmark.com! innovate, Pilipinas!
  17. 17. HYPERCOMPETITION BECOMES THE NORM, ! ruizmark.com! innovate, Pilipinas!
  18. 18. LEADING TO COMMODITIZATION …! ruizmark.com! innovate, Pilipinas!
  19. 19. … AND OBSOLESCENCE VELOCITY.! ruizmark.com! innovate, Pilipinas!
  20. 20. TECHNOLOGY MOVES RAPIDLY …! ruizmark.com! innovate, Pilipinas!
  21. 21. … AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION! ruizmark.com! innovate, Pilipinas!
  22. 22. PROBLEMS ARE NOW ALSO GLOBALIZED! ruizmark.com! innovate, Pilipinas!
  23. 23. THE INNOVATION! IMPERATIVE! ruizmark.com! innovate, Pilipinas!
  24. 24. INNOVATE OR DIE! ruizmark.com! innovate, Pilipinas!
  25. 25. INNOVATE OR DIE! VS! ruizmark.com! innovate, Pilipinas!
  26. 26. INNOVATE OR DIE! VS! VS! VS! ruizmark.com! innovate, Pilipinas!
  27. 27. INNOVATE OR DIE! VS! ruizmark.com! innovate, Pilipinas!
  28. 28. INNOVATE OR DIE! VS! ruizmark.com! innovate, Pilipinas!
  29. 29. INNOVATE OR DIE! VS! ruizmark.com! innovate, Pilipinas!
  30. 30. INNOVATE OR DIE! VS! ruizmark.com! innovate, Pilipinas!
  31. 31. INNOVATE OR DIE! ruizmark.com! innovate, Pilipinas!
  32. 32. INNOVATE OR DIE! ruizmark.com! innovate, Pilipinas!
  33. 33. INNOVATE OR DIE! ruizmark.com! innovate, Pilipinas!
  34. 34. INNOVATE OR DIE!
  35. 35. INNOVATE OR DIE!
  36. 36. INNOVATE OR DIE!
  37. 37. INNOVATE OR DIE!
  38. 38. INNOVATE OR DIE!
  39. 39. INNOVATE OR DIE!
  40. 40. “Innovation is the specific instrument of 
 entrepreneurship … the act that endows 
 resources with a new capacity to create wealth.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker! ruizmark.com! innovate, Pilipinas!
  41. 41. “Innovation is the central issue e 
 in economic prosperity.”! ! ! ! ! ! ! ! ! ! Michael Porter!! ! ! ! ! ruizmark.com! innovate, Pilipinas!
  42. 42. “Just as energy is the basis of life itself, and ideas the source of 
 innovation, so is innovation the vital spark of all human change,! improvement and progress.”! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt! ruizmark.com! innovate, Pilipinas!
  43. 43. INNOVATION,! A DEFINITION ! ruizmark.com! innovate, Pilipinas!
  44. 44. a definition! The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.! ruizmark.com! innovate, Pilipinas!
  45. 45. innovation is! the process of creating and delivering new customer value in the marketplace! ruizmark.com! innovate, Pilipinas!
  46. 46. MY POINT-OF-VIEW! innovation is! realizing new, creative insights! that deliver revolutionary value! to customers! ruizmark.com! innovate, Pilipinas!
  47. 47. INNOVATION IS REALIZED! IDEAS IN THEMSELVES
 ARE NOT YET INNOVATIONS! ruizmark.com! innovate, Pilipinas!
  48. 48. INNOVATION IS REALIZED! UNCOMMERCIALIZED INVENTIONS
 ARE NOT YET INNOVATIONS! ruizmark.com! innovate, Pilipinas!
  49. 49. INNOVATION SEEKS THE NEW! SEEK BLUE OCEANS! ruizmark.com! innovate, Pilipinas!
  50. 50. WHERE DO YOU WANT TO COMPETE?! •  a lot of competitors! •  no competitors! •  low margins! •  high margins! •  declining market! •  rapidly increasing market! •  boring and stable! •  undefined and exciting! ruizmark.com! innovate, Pilipinas!
  51. 51. INNOVATION SEEKS THE NEW AND CREATIVE! NEW MARKETS! NEW PRODUCTS! NEW SOLUTIONS! NEW WAYS OF DOING THINGS! ruizmark.com! innovate, Pilipinas!
  52. 52. INNOVATION UNLEASHES REVOLUTIONARY VALUE! COMMODITY GOOD SERVICE EXPERIENCE 1 – 2cents 5 – 25cents 75cents to $1.50 $2 to $5 per cup per cup per cup per cup source : The Experience Economy, Pine and Gilmore ruizmark.com! innovate, Pilipinas!
  53. 53. The Developing World" Opportunity ruizmark.com! innovate, Pilipinas!
  54. 54. ruizmark.com! innovate, Pilipinas!
  55. 55. Not Everything Has to Be " Developed World-Sexy ruizmark.com! innovate, Pilipinas!
  56. 56. BOTTOM-OF-THE-PYRAMID ruizmark.com! innovate, Pilipinas!
  57. 57. BOTTOM-OF-THE-PYRAMID ruizmark.com! innovate, Pilipinas!
  58. 58. h#p://tech*ckerblog.com/wp-­‐content/uploads/2009/02/tata-­‐nano.jpg   ruizmark.com! innovate, Pilipinas!
  59. 59. But We Must Still" Create New Value ruizmark.com! innovate, Pilipinas!
  60. 60. ruizmark.com! innovate, Pilipinas!
  61. 61. video ruizmark.com! innovate, Pilipinas!
  62. 62. video ruizmark.com! innovate, Pilipinas!
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