Positioning Precedes Branding

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  • Positioning Precedes Branding

    1. 1. Bridging"Startup Research" to "Naming & Branding"
    2. 2. Foolproof Startup PitchDid you know that (customer category)experience (massive pain)? This is a(market size) billion dollar opportunity inthe US alone. (Product name) is a (productcategory) that (value proposition.) Unlikeother alternatives, we (key differentiator).The team includes(credible team bios) andwe make money by (business model). Inessence, we are the(well know analogue)for (analogue product category) and ourvision is to (how will the world be
    3. 3. Positioning =Segmentation +Differentiation
    4. 4. enduring

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