Iterating
Awesomeness
Designing Value Through Shared Understanding
Michael Jovel- @mjovel
ba
The opinions expressed here are those of the
Presenter and do not necessarily reflect the
positions of the U.S. Department...
http://www.comicvine.com/
forums/battles-7/bugs-bunny-
vs-popeye-the-sailor-
man-757492/
history of
production
Courtesy Niagara Aerospace Museum
http://www.leafletprinting.co.uk/blog/printing-history-the-gutenberg-press/
Document Design Develop Test Launch
Waterfall
Exhaustive
Specifications
History of the World Part I
That is not what
they wanted
That is not what
they wanted
Iteration
http://visual.ly/lean-startup
Iteration
where do we start?
Focus on the
Problem
“People don’t want to buy a
quarter-inch drill. They want a
quarter-inch hole.”
- Theodore Levitt
Create a sign-up form
Instead of:
Outcome
Increase User Subscriptions
create an e-mail account where
Public affairs officers can
submit content
Instead of:
Outcome
Increase the number of conte...
Hypothesis
a tentative assumption made in
order to draw out and test its
logical or empirical
consequences
merriam-webster
Why Hypothesis
•Rather than make assertions it puts
forth a question which must be
validated
•Engages Team Creativity
•What assumptions do you have that if
proven false will cause your solution
to fail?
Basic Hypothesis
WE BELIEVE ___________
and
if this is true we should see
__________
Prioritize
Get
out
of the
building
Low inventory
http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html
Design Idea
Inventory
•high number of unvalidated design ideas
leads to large deliverables
•leads to lag in production as ...
Pattern Libraries
Pattern Library
•Library of UI Patterns that developers
can use (i.e. buttons, fields, etc.
•Library of UI Components comp...
http://patternry.com/
focus on experience
instead of just ui
helps developers
when prototyping
http://styletil.es/
http://danielmall.com/articles/rif-element-collages/
Design Studio
http://designforamericayale.wordpress.com/
Supplies
•Butcher paper, painters tape, sharpies
and stop watch, grid template sheets
•Build small 3-4 person teams compos...
http://500px.com/Twitter
Sketch
•8-10 minutes to sketch individually
•Could be flow diagrams, wireframes,
etc.
Individual Pitch
•3 minutes to pitch team
Critique
•Each member lists 1 or 2 ways in which
sketch achieves goal
•each member Lists 1 or 2 ways in which
sketch fails...
Team Sketching
•Team takes 10 minutes to iterate on best
aspecs of Sketch
Team Pitch
•Team selects one member to pitch teams
solution to larger team
http://500px.com/Twitter
That is great but we
are a distributed
team
http://popapp.in
http://www.fiftythree.com/paper
Raise Unicorns
Mythical user experience designer with an advanced and adaptive skill
range. Outstanding skills in graphic design, rapid p...
Promote Code
literacy
Promote Design
literacy
Promote Business
literacy
literacy is not
fluency
Pair Designing
Benefits of Pair
Design
• Make sure designers and developers spend time
working together
• saves time on implementation
• ...
http://500px.com/Twitter
http://www.flickr.com/photos/rohdesign/6131523904/
Validation
•send multi-disciplined team to meet with
customer
•take a copy of the MVP to visit
customers
•have one members...
where Lean UX
STRUGGLES
AD Agency
•Structured around deliverables
•Based on finite term of relationship
Government
•Contractor agreements based around
specifications & deliverables
•Failure is subject to public scrutiny
DON’T GET CAUGHT UP
ON PROCESS
“It’s easier to ask
forgiveness than it is
to get permission”
- U.S. Navy Rear Admiral Grace Hopper
http://nordstrominnovationlab.com/
Questions?
Michael Jovel- @mjovel
mjovel@gmail.com
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
Iterating awesomeness
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Lean UX places a greater emphasis on the actual experience being delivered rather than bloated specifications and other documentation. Learn how to move from an environment driven by requirements documents to one that is based on constantly validated measurable outcomes. Utlize design studio and pair designing to maximize shared understanding and team buy-in. Iterate Awesomeness!

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Iterating awesomeness

  1. 1. Iterating Awesomeness Designing Value Through Shared Understanding Michael Jovel- @mjovel ba
  2. 2. The opinions expressed here are those of the Presenter and do not necessarily reflect the positions of the U.S. Department of Defense. Despite his statements to the contrary he does not have the authority or capability to order a drone strike based on the geolocation data of your snarky tweets.
  3. 3. http://www.comicvine.com/ forums/battles-7/bugs-bunny- vs-popeye-the-sailor- man-757492/
  4. 4. history of production
  5. 5. Courtesy Niagara Aerospace Museum
  6. 6. http://www.leafletprinting.co.uk/blog/printing-history-the-gutenberg-press/
  7. 7. Document Design Develop Test Launch Waterfall
  8. 8. Exhaustive Specifications
  9. 9. History of the World Part I
  10. 10. That is not what they wanted
  11. 11. That is not what they wanted
  12. 12. Iteration http://visual.ly/lean-startup
  13. 13. Iteration
  14. 14. where do we start?
  15. 15. Focus on the Problem
  16. 16. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” - Theodore Levitt
  17. 17. Create a sign-up form Instead of: Outcome Increase User Subscriptions
  18. 18. create an e-mail account where Public affairs officers can submit content Instead of: Outcome Increase the number of content that come in from PA shops from the fleet
  19. 19. Hypothesis
  20. 20. a tentative assumption made in order to draw out and test its logical or empirical consequences merriam-webster
  21. 21. Why Hypothesis •Rather than make assertions it puts forth a question which must be validated •Engages Team Creativity
  22. 22. •What assumptions do you have that if proven false will cause your solution to fail?
  23. 23. Basic Hypothesis WE BELIEVE ___________ and if this is true we should see __________
  24. 24. Prioritize
  25. 25. Get out of the building
  26. 26. Low inventory
  27. 27. http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html
  28. 28. Design Idea Inventory •high number of unvalidated design ideas leads to large deliverables •leads to lag in production as team awaits deliverables • maximizes the risk as there more time between creation and validation
  29. 29. Pattern Libraries
  30. 30. Pattern Library •Library of UI Patterns that developers can use (i.e. buttons, fields, etc. •Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)
  31. 31. http://patternry.com/
  32. 32. focus on experience instead of just ui
  33. 33. helps developers when prototyping
  34. 34. http://styletil.es/
  35. 35. http://danielmall.com/articles/rif-element-collages/
  36. 36. Design Studio
  37. 37. http://designforamericayale.wordpress.com/
  38. 38. Supplies •Butcher paper, painters tape, sharpies and stop watch, grid template sheets •Build small 3-4 person teams composed of designer, developers and business team. •Give each team a persona to focus on
  39. 39. http://500px.com/Twitter
  40. 40. Sketch •8-10 minutes to sketch individually •Could be flow diagrams, wireframes, etc.
  41. 41. Individual Pitch •3 minutes to pitch team
  42. 42. Critique •Each member lists 1 or 2 ways in which sketch achieves goal •each member Lists 1 or 2 ways in which sketch fails to achieve goal
  43. 43. Team Sketching •Team takes 10 minutes to iterate on best aspecs of Sketch
  44. 44. Team Pitch •Team selects one member to pitch teams solution to larger team
  45. 45. http://500px.com/Twitter
  46. 46. That is great but we are a distributed team
  47. 47. http://popapp.in
  48. 48. http://www.fiftythree.com/paper
  49. 49. Raise Unicorns
  50. 50. Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment. http://uxunicorn.com/ Unicorn?
  51. 51. Promote Code literacy
  52. 52. Promote Design literacy
  53. 53. Promote Business literacy
  54. 54. literacy is not fluency
  55. 55. Pair Designing
  56. 56. Benefits of Pair Design • Make sure designers and developers spend time working together • saves time on implementation • promotes ownership
  57. 57. http://500px.com/Twitter
  58. 58. http://www.flickr.com/photos/rohdesign/6131523904/
  59. 59. Validation •send multi-disciplined team to meet with customer •take a copy of the MVP to visit customers •have one members lead the interview while the others observe and record
  60. 60. where Lean UX STRUGGLES
  61. 61. AD Agency •Structured around deliverables •Based on finite term of relationship
  62. 62. Government •Contractor agreements based around specifications & deliverables •Failure is subject to public scrutiny
  63. 63. DON’T GET CAUGHT UP ON PROCESS
  64. 64. “It’s easier to ask forgiveness than it is to get permission” - U.S. Navy Rear Admiral Grace Hopper
  65. 65. http://nordstrominnovationlab.com/
  66. 66. Questions? Michael Jovel- @mjovel mjovel@gmail.com
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