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Social media marketing workshop
 

Social media marketing workshop

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Social Media Marketing Workshop presented by Margie Jordan at Cruise World 2011 in Ft. Lauderdale, FL.

Social Media Marketing Workshop presented by Margie Jordan at Cruise World 2011 in Ft. Lauderdale, FL.

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  • Don’t be so overtaken with how large the social media platforms are. Take a local focus. Showcase your local efforts and availability.
  • The vendor or you? Here’s an example of a really good self promotional from ASTA. You thought the resort brochure said “kid free/” What it said was “Kids free!” Instead of relaxing afternoons poolside you got the world’s longest Marco Polo tournament instead. Next time, don’t chance it. Use a professional travel agent. We’ll save you time, money and maybe your vacation.
  • This ad caters to lifestyle and showcases your confidence and talent in your specialty.
  • How can a destination specialist or wedding specialist use this. The Caribbean is full of amazing wedding destinations and I know them all. I have a wealth of experience and personal connections to make your wedding dreams come true all at a price that fits well within your budget. Let me up the “wow” factor of your wedding. Contact me today. South Africa is full of amazing game reserves and I know them all. I have a wealth of experience and personal connections to make your safari a once in a lifetime experience all at a price that fits well within your budget.
  • While social media platforms offer free options, there’s no way to get around marketing or advertising. You can advertise the specials but I promise no one will listen. I’ve heard a number of travel agents talk about how bad the OTAs are but we do everything we can to mimic what they do. We want the 800 number that makes us sound like we have 100 agents working for us. For sales press 1. We’re a person to person business.
  • Drag and drop technology. Use this with Piknik.com if you don’t have an image editor. You can create facebook pages from scratch or simply use a template.
  • Every week, one fan out of those who interacted with your page gets the honor of being “fan of the week.” It will encourage everyone to participate more.
  • Textingly - Textingly is web-based text message software. Receive text messages from your customers, and send texts back in real-time. Free plan includes ads with your text messages and you can’t schedule messages to be sent. The lowest plan is 400 text messages for $15 per month. Textual ads – free plan. 25 free text messages per month. Custom text number. $25 per month for 525 text messages.
  • Search.twitter.com – search for “just got engaged”, “looking for a travel agent”

Social media marketing workshop Social media marketing workshop Presentation Transcript

  • Social Media Marketing Workshop Presented by Margie Jordan
  • Margie Jordan
    • Facebook: MargieTravels
    • Twitter: MargieTravels
    • Google+: margiejordan
  • Topics
    • Social Media Success
    • Introduction of Google+
    • Major updates to Facebook
    • Tools & Resources
  • It’s Still About Conversations
  • Success in Social Media
  • Success in Social Media
    • Who are you?
    • Who is your ideal client?
    • What makes you different?
    • What are you goals?
    • Follow through and be consistent.
    • How will you stay top of mind?
    • Local PR
  • Who are you promoting?
  •  
  •  
  • Updates in Social Media Facebook & Google+
  •  
  • Google+ for business
    • Integration with Google Analytics
    • Intergration with Google AdSense
    • Google search results benefits
  • The Evolution of
  • Timeline
    • The history of your life
    • Ability to go back in time
    • See the history of your connection with others
  • Timelines for Business?
  • The Subscribe Button
  • Smart Lists
    • Automatically creates the following: Close Friends, Acquaintance, Work, School, Family and City
  • Facebook Insights
    • Over 40,000+ reach in one week.
    • Who’s your audience?
  • FREE and Almost Free Tools & Resources “ Starting a business without advertising is like winking at a girl in the dark. No one knows your doing it but you.”
  • Facebook Apps I love!
  • Facebook Apps I love!
  • Facebook Apps I love!
    • ContactMe App
    facebook.com/contactforms
  • Facebook Apps I love!
    • Involver.com
    • YouTube App
  • Facebook Apps I love! TourRadar.com Add your favorite vendors tours to your Facebook page OR add your own tours
  • Facebook Fan of the Week apps.facebook.com/fanofthe
  • Facebook Text Apps TextualAds.net & Textingly.com
  •  
  • When is the best time to Tweet?
    • Timely
    • Buffer – Tweet with better results
    • Crowdbooster
  •  
  • Showcase your knowledge
    • Create a photo album on your Facebook page that contains images of your certifications
  • Become the Virtual Tourist
    • Purchase a mini camcorder and record EVERYTHING
  • Resources to get it done
    • Meredith Hill Amazing business makeovers travelbusinessu.com/makeover.html
    • Sophie Bujold – Social media consulting sophiebujold.com
    • SocialMediaExaminer.com Best online source of social media info
    • Mari Smith – Queen of Facebook
  • Thank you! Facebook: MargieTravels Twitter: MargieTravels Google+: margiejordan