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Facebook Timeline for Business Pages
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Facebook Timeline for Business Pages

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Are you ready for the new Timeline for businesses? I'll review all of the changes and help you get prepared.

Are you ready for the new Timeline for businesses? I'll review all of the changes and help you get prepared.

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  • Can be used by any business. It can appear in the newsfeed but must be redeemed by email or via mobile phone. It’s a great new ad option on Facebook. Can be a sponsored story with content. Most people will share or accept an offer.

Facebook Timeline for Business Pages Facebook Timeline for Business Pages Presentation Transcript

  • Presented by Margie Jordan CEO, Jordan Executive Travel Service Social Media Trainer www.MargieJordan.com
  • Facebook ChangesWhat’s New? 1. Facebook Timeline 2. Facebook Ads 3. Admin & Messages 2
  • Facebook TimelineTimeline• Everyone can preview now• All pages convert to Timeline March 30th, 2012 3
  • Facebook TimelineHow Timeline Is Different 1. Cover 2. Apps 3. Friend Activity 4. Pinned Posts 5. Larger Story Layouts 6. Milestones 4
  • Timeline: CoverProfile Image Cover• Square image only • Always public• Needs to work alone • 851 X 315 pixels • No calls to action• Needs to work well with • No pricing/discounts cover image • No “like” or “share” • No contact info 5
  • Timeline: Cover NOT 6
  • Timeline: AppsApps• “Tabs” are now “Apps” • Photos display by default• Thumbnails can be edited • # of Likes can be displayed• 111 X 74 pixel thumbnails • 3 apps decided by page• 1 pixel internal border • Up to 12 total apps in drop down 7
  • Timeline: AppsApps• New navigation above app• 810 pixels wide• NO DEFAULT LANDING TABS 8
  • Timeline: Friend ActivityFriend Activity• Top right of timeline • Social proof• # of friends that like a page • Shows to fans and non-fans• Sample of friends • Tags not required• Featured friend comments 9
  • Timeline: Pinned PostsPinned Posts• Top left of timeline• Up to 7 days• Calls to action encouraged• Can be targeted by location 10
  • Timeline: Larger Story Layouts Edit a post to • Links highlight them • Photos (star), change • Photo albums date, hide, delete • Video , or pin to top • Starred posts (highlighted) • Activity 11
  • Timeline: Larger Story LayoutsSource: Facebook.com/Burberry 12
  • Timeline: Larger Story LayoutsSource: Facebook.com/Burberry 13
  • Timeline: MilestonesMilestones• Similar to highlighted (starred) posts• Define the event, location, date, story, and image• Must create as page• Will create a date link on the timeline sidebar 14
  • Timeline: Milestones 15
  • Timeline: Milestones 16
  • Facebook Ads 17
  • Ads: Reach GeneratorReach Generator• Pay to reach 75% of fans• Ads in news feed, homepage sidebar, mobile newsfeed, and on user logout• Premium ads 18
  • Ads: OffersOffers• Replaces “Deals”• In news feed• Can be sponsored story• Redeem via email or mobile 19
  • Admin and Messages 20
  • Admin: Activity LogActivity Log• Click Admin / Manage / • View hidden posts, spam Use Activity Log • Hide, delete, highlight, cha• All nge date content, mentions, comme nts included• Filter by date or story type 21
  • Admin and MessagesAdmin• Manage content, users• Creates ads• Share Facebook and email• Get insights• Request name change 22
  • Admin: MessagesMessages• Can be turned off by page• Fans and non-fans can message page• Reply in admin• Pages cannot message first 23
  • Misc: User Experience
  • Misc: Competitive Analysis
  • Q&AMargie JordanFacebook: http://www.facebook.com/thetravelagentTwitter: http://www.twitter.com/margietravelsWeb: http://www.MargieJordan.com