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Constant Contact explains how email marketing, no matter what tools you use, can make a huge difference in the number of new customers you find, and more importantly, the number of customers you keep! If you don't continue to "talk" to your customers throughout the year, they will forget about you, or worse, find another solution to their problem elsewhere. Keep your brand on the top of their mind by offering them valuable insights, news, and content that only an expert can provide. Your investment will pay back in spades.