Michelle Kim

Advertising Media & Communications: Cluster Members Support Structures Support Activities Similar Clusters

Advertising Media & Communications:

Cluster Members

Support Structures

Support Activities

Similar Clusters

Among the hundreds of cluster members include the following core organizations: IAB -Interactive Advertising Bureau CMDC - Canadian Media Director’s Council ICA - Institute of Communication Agencies NABS - National Advertising Benevolent Society AD Club of Toronto

Among the hundreds of cluster members include the following core organizations:

IAB -Interactive Advertising Bureau

CMDC - Canadian Media Director’s Council

ICA - Institute of Communication Agencies

NABS - National Advertising Benevolent Society

AD Club of Toronto

Not-for-profit association representing a membership of Interactive advertisers, agencies, publishers and service associates. Establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value. Pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research Set standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate; Promote research, standards and effectiveness of Interactive advertising to advertisers, agencies, publishers and the press Advocate for the Canadian Interactive advertising industry to the Canadian government Expand the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members. Board of Directors from Yahoo, Ernst & Young, Henderson Bas, and M2 Universal among others

Not-for-profit association representing a membership of Interactive advertisers, agencies, publishers and service associates.

Establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.

Pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research

Set standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate;

Promote research, standards and effectiveness of Interactive advertising to advertisers, agencies, publishers and the press

Advocate for the Canadian Interactive advertising industry to the Canadian government

Expand the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members.

Board of Directors from Yahoo, Ernst & Young, Henderson Bas, and M2 Universal among others

Non-profit body comprised of media professionals in advertising and media management companies, Works to advance the effectiveness of media advertising in Canada 38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada Most of these companies are based in Toronto, but also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act

Non-profit body comprised of media professionals in advertising and media management companies,

Works to advance the effectiveness of media advertising in Canada

38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada

Most of these companies are based in Toronto, but also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton

The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations

Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act

Founded in 1983, and supported 100% by the industry Contributed to more than $7 Million to thousands of industry colleagues and their families Only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties Include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services

Founded in 1983, and supported 100% by the industry

Contributed to more than $7 Million to thousands of industry colleagues and their families

Only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties

Include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services

ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada Promotes higher standards and best practices Serves as largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually ‘ Most established’ source of professional accreditation programs and skills development courses for the Canadian communications industry

ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada

Promotes higher standards and best practices

Serves as largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually

‘ Most established’ source of professional accreditation programs and skills development courses for the Canadian communications industry

Non-for-profit organization serving the ad industry and relating services including media, creative, production, ad management, and marketing Mandate to oganize events to present newest ideas and developments Create social and busines networking events

Non-for-profit organization serving the ad industry and relating services including media, creative, production, ad management, and marketing

Mandate to oganize events to present newest ideas and developments

Create social and busines networking events

ICA - Certification, Training, and Recruitment programs IAB – Sets Industry Standards: Creative Policies, Ad unit Guidelines, Media Policies, Job Opportunities, Training , Best Practices, and much more NABS – Offers Financial Assistance, Skills Assessment and Retraining, as well as Emotional, Personal and Career Counseling services Ad Club of Toronto – Social Networking Events CMDC – Dedicatd to advance the effectiveness of media advertising in Canada

ICA - Certification, Training, and Recruitment programs

IAB – Sets Industry Standards: Creative Policies, Ad unit Guidelines, Media Policies, Job Opportunities, Training , Best Practices, and much more

NABS – Offers Financial Assistance, Skills Assessment and Retraining, as well as Emotional, Personal and Career Counseling services

Ad Club of Toronto – Social Networking Events

CMDC – Dedicatd to advance the effectiveness of media advertising in Canada

( CMDC ) Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act CMDC 2008 New Digital Reality Conference ( IAB ) New and Effective March 1, 2008: Canada Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less Ad Club of Toronto : Magazine Industry’s People’s Choice Awards and Ski & Snowboard Day NABS 24 th Annual NABS Fundraising Gala 2008, and Ad Auctions

( CMDC ) Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act

CMDC 2008 New Digital Reality Conference

( IAB ) New and Effective March 1, 2008: Canada Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less

Ad Club of Toronto : Magazine Industry’s People’s Choice Awards and Ski & Snowboard Day

NABS 24 th Annual NABS Fundraising Gala 2008, and Ad Auctions

American Association of Advertising Agencies International Advertising Association New York IAB, Interactive Advertising Bureau Advertising Club of NY Radio Advertising Bureau Media Edge Radio Advertising Bureau

American Association of Advertising Agencies

International Advertising Association New York

IAB, Interactive Advertising Bureau

Advertising Club of NY

Radio Advertising Bureau

Media Edge

Radio Advertising Bureau

London plays a major role as s a major European Media Centre Holds the largest position in localization of media industries In London, Approx. 40000 work in advertising, 52000 in publishing, 46000 in telecommunications, 28000 in radio & tv, and 25000 in film Members include IAB, UK Advertising Association, Advertising Information Group, Advertising Producers Association, DMG: Digital Media Group and many more

London plays a major role as s a major European Media Centre

Holds the largest position in localization of media industries

In London, Approx. 40000 work in advertising, 52000 in publishing, 46000 in telecommunications, 28000 in radio & tv, and 25000 in film

Members include IAB, UK Advertising Association, Advertising Information Group, Advertising Producers Association, DMG: Digital Media Group and many more