Children, Teens, Reading and Technology

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This is a horse-race story. A presentation showing the trend of reading habits of children and teens across America and shows how technology affects their reading habits.

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  • This report is based on a survey of 1,384 parents of children ages 0 to 8 years old, including an oversample of African-American and Hispanic parents. The survey was conducted for Common Sense Media by Knowledge Networks from May 27-June 15, 2011http://cdn2-www.ec.commonsensemedia.org/sites/default/files/research/zerotoeightfinal2011.pdf
  • This data comes from two online surveys conducted by RR Bowker’sPubTrack Consumer in October and November 2011. Bowker surveys a panel of 20,000 book-buying men, women and teens on an ongoing basis. This data is from two surveys conducted online in Oct and Nov 2011- one of 1,000 parents of children ages 0 to 12, and one of 1,000 13-to 17-year olds. Presented at Publishers Launch Conferences’ “Children’s Publishing Goes Digital.”
  • Source: Pew Internet Teens and Privacy Management Survey, July 26-September 30, 2012. N=802 parents of teens ages 12-17 and 802 teens ages 12-17. Margin of error is +/- 4.5 percentage points.
  • Source: Pew Internet Teens and Privacy Management Survey, July 26-September 30, 2012. N=802 parents of teens ages 12-17 and 802 teens ages 12-17. Margin of error is +/- 4.5 percentage points.
  • MARC 2011 Survey Grades 3-12(Credit: Elizabeth Englander/Bridgewater State University)
  • http://www.joanganzcooneycenter.org/publication/quickreport-print-books-vs-e-books/
  • Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older. N for those who have read both printed and e-books in the past 12 months is 701.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: e-Marketerhttp://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices?start=1
  • The study was conducted by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older. N for people who read an e-book in the past 12 months= 793.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: ComScore 2013, US Digital Future in Focus
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Source: Pew Research Center’s Internet & American Life Reading Habits Survey, November 16-december 21, 2011. N=2,986 respondents age 16 and older.
  • Children, Teens, Reading and Technology

    1. 1. + READING & TECHNOLOGY Presented by Mahrukh Agha
    2. 2. + THESIS STATEMENT o To what extent has technology changed reading habits of children and teens in America?
    3. 3. + FACTORS TO CONSIDER  Cell phones/ Smartphones  Tablets, computers  Social networking sites
    4. 4. + Time spent by children (6-9 years) using the Internet/week According to their Moms Online survey conducted in January 2011 by AVG Technologies, “Digital Diaries: Digital playground.”
    5. 5. + Bedroom TV, by Age Zero to Eight, Children’s Media Use in America, research study by Commonsense Media
    6. 6. + Digital devices owned by kids ages 0-12 Survey conducted by RR Bowker’s PubTrack Consumer in October and November
    7. 7. + Teen Computer and Tablet Ownership Demographics Survey conducted by Pew Internet Teens and Privacy Management Survey, July-September 2012
    8. 8. + Teen Cell Phone and Smartphone Ownership % of all teens ages 12-17 Survey conducted by Pew Internet Teens and Privacy Management Survey, July-September 2012
    9. 9. + % of school-going kids owning a cell phone MARC 2011 Survey Grades 3-12 (Credit: Elizabeth Englander/Bridgewater State University)
    10. 10. + A Survey By The Joan Ganz Cooney Center  Asked 32 pairs of parents and their 3 to 6-year-old children to read a print book and an e-book together.  Children who read e-books recalled significantly fewer narrative details than children who read the print version of the same story.
    11. 11. + Top 10 visited Social-Networking Websites & Forums Source: Experian Hitwise
    12. 12. + Which is better, a printed book or an e-book? % of those who have read both e-books and printed books in the last 12 months Pew Research Center’s Internet & American Life Reading Habits Survey
    13. 13. + Reasons for reading % in each age group who read any type of material (books, mags, journals, newspapers, and online content) for the following reasons Pew Research Center’s Internet & American Life Reading Habits Survey
    14. 14. + Amazon’s Kindle Fire Pew Research Center’s Internet & American Life Reading Habits Survey
    15. 15. + US iPad users, trend from 2010- 2015 www.newmediatrendwatch.com
    16. 16. + Tablet users habits Pew Research Centers Project for Excellence in Journalism in collaboration with The Economist Group.
    17. 17. + E-reading Device Ownership % of Americans who own e-book readers, tablet computers, or both Pew Research Center’s Internet & American Life Reading Habits Survey
    18. 18. + E-books beyond E-readers % of people who read e-books on other devices Pew Research Center’s Internet & American Life Reading Habits Survey
    19. 19. + Books read by people with an e- reader and without Pew Research Center’s Internet & American Life Reading Habits Survey
    20. 20. + Printed books read by e-book users Pew Research Center’s Internet & American Life Reading Habits Survey
    21. 21. + Demographic profile of Tablet owners in the US ComScore 2013, US Digital Future in Focus
    22. 22. + How many use libraries? Pew Research Center’s Internet & American Life Reading Habits Survey
    23. 23. + Over the course of one year… Pew Research Center’s Internet & American Life Reading Habits Survey
    24. 24. + A slight drop in the percentage of book readers Pew Research Center’s Internet & American Life Reading Habits Survey
    25. 25. + CONCLUSION  Books rule, but e-books are rising  Tech-savvy world  Print is not dead, yet  Teens prefer printed books, older people e- books  Parents want children to read in print, e- books are distracting
    26. 26. + REFERENCES:  Pew Research Center’s Internet & American Life Project  Pew Internet Teens and Privacy Management Survey, July- September 2012  The Joan Ganz Cooney Center  www.newmediatrendwatch.com  The Experian Hitwise  Pew Research Centers Project for Excellence in Journalism in collaboration with The Economist Group.  ComScore 2013 US Digital Future in Focus

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