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China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
China's National Search Engine Jike
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China's National Search Engine Jike

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This paper was presented at the 10th Chinese Internet Research Conference held May 21-22, 2012 at the Annenberg School of Communication @ USC. It discusses the functions and implications of China's …

This paper was presented at the 10th Chinese Internet Research Conference held May 21-22, 2012 at the Annenberg School of Communication @ USC. It discusses the functions and implications of China's national search engine Jike from multiple theoretical perspectives.

Published in: Technology, Business
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  • 1. China’s National Search Engine Jike Min Jiang (Ph.D.) Assistant Professor of Communication, UNC CharlotteAffiliate Researcher @ CGCS, University of Pennsylvania Kristen Okamoto M.A. Student, Dept. of Communication, UNC Charlotte 1 0 th C h i n e s e I n t e r n e t R e s e a r c h C o n f e r e n c e ( # C I R C 1 0 ) USC Annenberg School of Communication
  • 2. The Party & The Vatican
  • 3. Jike Background Branding: National identity Funding: Political economy of propaganda Surveilling: Panopticon
  • 4. Jike ranks 643rd in China 7,412th globally (Alexa, 2012)Total # of Chinese websites: 2.3 million (CNNIC, 2012)
  • 5. 80% of 513 million Chinese Internet users use search engine
  • 6. A More Politicized, Nationalized Web Jan 12, 2010: Google-China conflict Jan-21, 2010: Clinton “Internet freedom” June 8, 2010: “Internet in China” white paper  Internet sovereignty June 20, 2010: Goso  June 20, 2011: Jike Dec 16, 2011: Real name registration on Weibo April 20, 2012: People’s Daily Online IPO
  • 7. National Identity
  • 8. (Semioticized) National Identity
  • 9. Design60% of Chinese Internet users under age 30
  • 10. Deng Yaping: Jike CEO
  • 11. “National Team” Not to make money but to fulfill our national duty
  • 12. The Political Economy of Jike Ownership & control Market regulation Power relations
  • 13. Jike: State-Owned Enterprise (SOE) Funding Jike  50 million yuan ($7.92 milion)  81% - People’s Daily (newspaper)  19% - People’s Daily Online (online arm of PD) People’s Daily Online IPO in 2012  Raised 1.4 billion yuan ($222 million) > NYT Who owns People’s Daily Online?  66% - People’s Daily  12% - Global Times  4% - Bank of China  3% - China Mobile
  • 14. Party Publicity Inc.
  • 15. Propaganda for Sale
  • 16. Panopticon Theoretical Underpinnings  Foucault and the panopticon Panopticon and Cyberspace  “Surveillance society”  The Internet and authoritarianism  China’s existing forms of panoptic control
  • 17. Log Record
  • 18. Jike and Panoptic Control Corporate Self- censorship Centralization of data surveillance Limitations of the panopticon
  • 19. Summary Perspective Key Concepts Application in Jike Party Image: National Sign, Symbol, Semiotics Friendly, High-tech, Identity Design, Meaning and Nationalistic State Ownership, Capitalistic PoliticalIdeological Control, Production of Party EconomyApparatus Commodification Ideology State Surveillance ofPanopticon Postmodern Surveillance Netizen Data & Desires
  • 20. Limitations and Future Research Users  Perception  Knowledge  Efficacy Search engine performance  Search query data  Comparative data (Baidu, Google)
  • 21. Implications of Jike From filtering, blocking, regulating to manufacturing Propaganda: high-tech, scientific, user-friendly From coercion to attraction Let the market subsidize propaganda work Search market: regulator and player Commodification of surveillance The degenerative Web

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