DELL POWER SOLUTIONS
                    MAGAZINE

                                 MEDIA KIT 2010




http://dell.com/pow...
The Consummate
                                                         Magazine Resource for
                            ...
The Consummate
                                                         Magazine Resource for
                            ...
The Consummate
                                                               Magazine Resource for
                      ...
The Consummate
                                                        Magazine Resource for
                             ...
The Consummate
                                                                        Magazine Resource for
             ...
The Consummate
                                                                     Magazine Resource for
                ...
The Consummate
                                                                            Magazine Resource for
         ...
The Consummate
                                                           Magazine Resource for
                          ...
The Consummate
                                                            Magazine Resource for
                         ...
The Consummate
                                                        Magazine Resource for
                             ...
The Consummate
                                                           Magazine Resource for
                          ...
Upcoming SlideShare
Loading in...5
×

2010 Dell Power Solutions Media Kit

427

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
427
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2010 Dell Power Solutions Media Kit

  1. 1. DELL POWER SOLUTIONS MAGAZINE MEDIA KIT 2010 http://dell.com/powersolutions http://powersolutionsdigital.dell.com 1
  2. 2. The Consummate Magazine Resource for IT Professionals Get Aboard Dell Power Solutions • DELL POWER SOLUTIONS MAGAZINE IS AMONG THE LARGEST IT PUBLICATIONS IN THE WORLD • GET MORE REACH – Dell Power Solutions Magazine reaches core IT management, technical, and decision makers worldwide – Combined Print /Digital Edition Circulation: 400,000+ with each quarterly issue – Web Edition Visits: 250,000+ each quarter • GET MORE COMPELLING CONTENT – Dell Power Solutions Magazine delivers 100+ pages of compelling IT technical articles, case studies, and white papers in each issue you can’t get anywhere else – In addition to our team of staff writers/editors, contributing authors include IT subject-matter experts, engineers, marketers, and business partners – Editorial is oriented to the deep technical side, and complemented with CXO-level thought leadership feature content • GET MORE FREQUENCY – Dell Power Solutions Magazine is published quarterly, plus multiple Special Edition bonus issues – Weekly postings of fresh editorial content on our dell.com mega-site – Follow us on Facebook and Twitter http://dell.com/powersolutions http://powersolutionsdigital.dell.com 2 v2010.02
  3. 3. The Consummate Magazine Resource for IT Professionals Print, Digital, and Web: You Get it All • YOUR CONTENT IN DELL POWER SOLUTIONS MAGAZINE IS PUBLISHED IN TRIPLICATE ACROSS OUR PRINT, DIGITAL, AND WEB EDITION FORM FACTORS • PRINT EDITION – Our customary Print Edition is 100+ pages in a perfect-bound, end-to-end 4-color format—printed on glossy, recycled-content paper – Individual copies are polybagged and postal mailed worldwide, with regional flysheet inserts – Bulk shipments go worldwide to the Dell sales force and office locations, business partners, and tradeshows • DIGITAL EDITON – Our eco-friendly Digital Edition has been redesigned from front to back for 2010 on a state- of-the-art digital book-reader platform – Digital Edition subscribers get an e-mail invite as soon as new issues are available – The last 8 issues are available online and eminently searchable—including all editorial, advertising, and special insert content – Digital ―postcard‖ or video insertions are available – Test drive a sample issue at powersolutionsdigital.dell.com • WEB EDITION – Our dell.com mega-site is packed with all content from the latest issue, plus late-breaking content as it emerges from the Dell Power Solutions engine – Your content lives online in its entirety for 24 months: the last 8 issues are always available in our Archives section – Visit us at dell.com/powersolutions http://dell.com/powersolutions http://powersolutionsdigital.dell.com 3
  4. 4. The Consummate Magazine Resource for IT Professionals Readership Survey Feedback • Key results from the 2009 Dell Power Solutions subscriber survey * – 97% agree that Dell Power Solutions showcases new products, solutions, and services they may need – 88% visited a Dell Web site to find more information as a result of reading the magazine – Nearly 80% of the global Dell Power Solutions reader base consists of IT management or technical decision makers – 73% see Dell Power Solutions as providing unique information that can’t be found anywhere else – 73% rated content as ―Valuable‖ or ―Very Valuable‖ – 72% considered Dell for a solution where they otherwise would not have – 61% visited an advertiser’s Web site – 59% said the magazine is influential in their buying decisions * Primary research conducted in April 2009 by Sentient Services LP, across 1,300 randomly selected Dell Power Solutions subscribers globally in the Americas, APJ, and EMEA geographies. http://dell.com/powersolutions http://powersolutionsdigital.dell.com 4
  5. 5. The Consummate Magazine Resource for IT Professionals Readership Demographics GRAND JOB TITLE AMER APJ EMEA TOTAL 1. Executive Mgmt 15.4% 9.1% 8.1% 11.9% 2. IT Manager 29.2% 40.6% 47.4% 37.0% 3. Systems Engineer/Consultant 17.6% 17.2% 15.9% 17.0% 4. Systems Administrator 12.6% 9.2% 9.3% 10.9% 5. Systems Analyst 4.1% 2.7% 1.5% 3.0% 6. Network Administrator 8.1% 5.1% 3.0% 6.0% 7. Marketing/Sales 5.5% 4.9% 5.5% 5.4% 8. Project Manager 2.1% 2.8% 2.1% 2.3% 9. Other 5.5% 8.4% 7.0% 6.5% Grand Total 100.0% 100.0% 100.0% 100.0% GRAND COMPANY ANNUAL REVENUE AMER EMEA APJ TOTAL 1. Less than $5M 28.6% 22.2% 25.4% 26.1% 2. $5M to $9M 9.7% 21.8% 13.3% 14.0% 3. $10M to $49M 14.0% 23.1% 14.1% 16.8% 4. $50M to $99M 9.8% 10.5% 9.7% 10.0% 5. Greater than $100M 23.7% 14.3% 28.7% 21.8% 6. Greater than $1B 14.1% 8.2% 8.9% 11.4% Grand Total 100.0% 100.0% 100.0% 100.0% GRAND COMPANY TOTAL EMPLOYEES AMER EMEA APJ TOTAL 1. Less than 200 32.6% 26.1% 27.6% 29.9% 2. 200-500 11.5% 30.2% 18.2% 17.9% 3. 500-1000 11.3% 15.7% 15.1% 13.2% 4. 1000-5000 19.0% 11.7% 23.5% 17.9% 5. Greater than 5000 25.5% 16.3% 15.6% 21.1% Grand Total 100.0% 100.0% 100.0% 100.0% GRAND INDUSTRY/SECTOR AMER EMEA APJ TOTAL 1. Education 13.9% 5.0% 9.2% 10.6% 2. Financial Services or Banking 9.6% 6.6% 10.1% 8.9% 3. Government or Military 11.6% 6.9% 6.2% 9.3% 4. Healthcare 7.1% 9.8% 2.9% 7.1% 5. Hospitality 1.0% 0.5% 1.8% 1.0% 6. Internet or Internet Service Provider 3.9% 4.1% 4.7% 4.1% 7. Manufacturing 16.4% 24.2% 25.4% 20.3% 8. Retail 4.4% 5.1% 4.7% 4.7% 9. Telecommunications 5.0% 4.5% 6.3% 5.1% 10. Utilities 2.3% 2.0% 2.2% 2.2% 11. Other 24.7% 31.4% 26.5% 26.9% Grand Total 100.0% 100.0% 100.0% 100.0% http://dell.com/powersolutions http://powersolutionsdigital.dell.com 5
  6. 6. The Consummate Magazine Resource for IT Professionals Editorial Calendar 2010 PUBLICATION AD PRESS ONLINE EDITORIAL AD SPACE AD MAT'LS ISSUE DATE EDITORIAL THEMES DATE (DROP REVIEW DATE DATE DEADLINE DEADLINE DEADLINE DATE) DATE 2010 Issue 1 Core Themes: Server and Client 3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010 Virtualization; Client Lifecycle Management; and Systems Management [Regular 100-page magazine] 2010 Issue 1: Windows 7 Migration Guide 3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010 Windows 7 [Separate 52-page ride-along Migration Guide magazine; will be distributed to Bonus Issue all subscribers] 2010 Issue 2 Core Themes: Cloud Computing; 6/10/2010 5/21/2010 6/10/2010 2/26/2010 4/9/2010 4/16/2010 4/23/2010 Mobility Management in the Enterprise; and Unified Communications 2010 Issue 3 Core Themes: Managing 9/9/2010 8/20/2010 9/9/2010 5/28/2010 7/9/2010 7/16/2010 7/23/2010 Virtualized Environments; Social Media and Collaboration; and Network Security 2010 Issue 4 Core Themes: Systems 12/2/2010 11/12/2010 12/2/2010 8/20/2010 10/1/2010 10/8/2010 10/15/2010 Management; Storage Virtualization; and Customer Relationship Management In Every Issue Application Development; Automated IT Management; Case Studies; Cloud Services; Collaboration; Databases; Client Operating Systems; Desktops, Laptops, and Workstations; Green IT; IT Services; Mobility Management; Operating Systems; Power/Cooling; Rack and Blade Servers; Security; Server Operating Systems; Storage; Systems Management; and Virtualization * Schedule and Featured Topics subject to change. Last Update: 28 January 2009 http://dell.com/powersolutions http://powersolutionsdigital.dell.com 6
  7. 7. The Consummate Magazine Resource for IT Professionals Rate Card 2010 DISPLAY ADVERTISING RATES 1X 2X 4X 6X 8X Spread, 4-color $ 36,795 $ 35,325 $ 33,995 $ 32,990 $ 31,980 Full Page, 4-color $ 19,500 $ 18,115 $ 17,450 $ 16,825 $ 16,400 1/2 Page, 4-color $ 12,250 $ 11,725 $ 11,305 $ 10,850 $ 10,570 1/4 Page, 4-color $ 7,425 $ 7,265 $ 6,815 $ 6,615 $ 6,390 PREMIUM ADVERTISING POSITION CHARGES (IN ADDITION TO BASE ADVERTISING RATES) Premium for Inside Front Cover (C2) +25 % Premium for Inside Back Cover (C3) +15 % Premium for Outside Back Cover (C4) +25 % First 15 pages, special position +10 % PRODUCT SPOTLIGHT ADVERTISING RATES 1X 2X 4X 1/6 Page, 4-color $ 4,150 $ 3,900 $ 3,650 PER PAGE PER PAGE SPONSORED EDITORIAL INSERTIONS (WITH AD) (WITHOUT AD) Contributed Editorial (editable manuscript provided) $ 4,000 $ 7,000 Contributed Case Study (editable manuscript provided) $ 4,000 $ 7,000 Writing Services (incremental to Contributed Editorial or On request Contributed Case Study insertion cost) INSERTS INSERTION RATE Bind-in Postcard Insert On request Bind-in Multi-page Insert On request Bind-in Gatefold Insert On request Postal Polybag Flysheet Insert On request SPECIAL PARTNER SECTIONS INSERTION RATE 2 Pages On request 4 Pages On request 5+ Pages On request DIGITAL EDITION ADVERTISING PROGRAMS INSERTION RATE Digital Polybag Insert $ 4,000 Digital Postcard Insert $ 3,000 Video Placement $ 3,000 SPECIAL EDITION MAGAZINES Custom Publishing approach, based on requirements On request * Rates subject to change. Last Update: 25 January 2010 http://dell.com/powersolutions http://powersolutionsdigital.dell.com 7
  8. 8. The Consummate Magazine Resource for IT Professionals Ad Specifications • MAGAZINE TRIM SIZE: 8.375 in. x 10.875 in. • PRINTING PROCESS: Web offset,150 lpi; All pages 4-color process • BINDERY: Perfect bound • PRODUCTION FORMATS: – Application source files with all printer/screen fonts and any links (Adobe InDesign, Adobe Illustrator, and Adobe Photoshop are preferred formats) – All continuous files should be 300 dpi; Vector files should be 2400 dpi – No RGB colors; No PMS colors • SAFETY: Allow 1/4 in. margin on all sides for live matter • PROOFS: Color proof at 100% should be submitted with the file • FILE DELIVERY: FTP services available; please contact us for upload instructions QUARTER-PAGE HALF-PAGE HALF-PAGE HORIZONTAL HORIZONTAL VERTICAL FULL-PAGE 7.0 in. x 2.45 in. 7.0 in. x 4.75 in. 3.4 in. x 8.9 in. 7.625 in. x 10.125 in. NON-BLEED QUARTER-PAGE HALF-PAGE HALF-PAGE HORIZONTAL HORIZONTAL VERTICAL FULL-PAGE 2-PAGE SPREAD 8.625 in. x 3.0 in. 8.625 in. x 5.375 in. 4.15 in. x 11.125 in. 8.625 in. x 11.125 in. 17.0 in. x 11.125 in. FULL BLEED Full Bleed measurements include 1/8" bleed on either three or four page edges as needed. SUBMIT MATERIALS TO: Dell Power Solutions c/o Katherine Hartlove kathy@tdagroup.com TDA Group, LLC 800 West El Camino Real, Suite 380 Phone: 650.919.1200 x170 Mountain View, CA 94040 Fax: 650.919.1210 NOTE: Dell Inc. must approve all ads prior to publication. Dell reserves the right to reduce any material that is larger than the specified sizes and the advertiser/agency is required to pay for the services involved. Dell may reject files that do not meet the specifications listed or reserve the right to charge the advertiser for required changes to meet production specifications. http://dell.com/powersolutions http://powersolutionsdigital.dell.com 8
  9. 9. The Consummate Magazine Resource for IT Professionals New: Product Spotlight Ads The Dell Power Solutions Magazine Product Spotlight section is the ideal place to advertise your product offerings. The Product Spotlights are a standard 1/6–page size and are created for you— all you have to do is supply your 100-word product summary, logo, and contact information using a supplied template. Your Product Spotlight is published in all copies and versions of our Print Edition, plus it is hosted online in our Digital Edition and Web Edition publications for 24 months. GET NOTICED! The section offers readers the opportunity to quickly browse and select specific solutions they need, and offers partners a low-cost entry to convey their message to an exclusive Dell audience of loyal customers and prospects. RATE INFORMATION (INCLUDES LAYOUT AND DESIGN) SIZE 1X 2X 4X 1/6 page $4,150 $3,900 $3,650 MECHANICAL SPECIFICATIONS Please send the following information by the ad close deadline to your Account Manager: • 100 words of content, including a headline and ―call to action‖ • Company logo • Contact information (URL, phone, and address) • Illustration or photograph (optional) http://dell.com/powersolutions http://powersolutionsdigital.dell.com 9
  10. 10. The Consummate Magazine Resource for IT Professionals Windows 7 Migration Guide Opportunity What is it? A special bonus issue of Dell Power Solutions Magazine, 100% focused on Windows 7 migration for business and commercial customers. When/how will it be delivered? It will be included as a separate 52-page magazine in the polybag mailing for the Dell Power Solutions March 2010 issue, plus available in its entirety online in Web Edition and Digital Edition (book-reader) formats. What insertion opportunities exist for Dell partners? Editorial, advertising, and product spotlight positions are available in the Partner Section of the magazine, subject to Dell approval. What are the costs? See the separate rate card for costing. Your editorial or advertising content in the Windows 7 Migration Guide will be delivered to the worldwide Dell Power Solutions subscription list, sales associates, and special events—a combined print/digital distribution of 400,000+. Additionally, your content will be online at dell.com/powersolutions, our Web Edition mega-site that regularly sees over 250,000 unique visitors each quarter, and also available in our Digital Edition at powersolutionsdigital.dell.com. Plus, your ad or sponsored content lives on post-print: The last 8 issues of Dell Power Solutions Magazine are always available online. The guide includes original, compelling editorial content to accelerate efficient migration to Windows 7 on Dell desktop, laptop, and workstation platforms for business organizations. The proposed lineup includes coverage on how to map a Windows 7 migration path, streamlining migration with Dell services, using client management tools to manage the migration, Dell client system product showcase (Latitude, Optiplex, and Precision), Windows 7 mobility features, Windows Server 2008 R2 integration, conducting a Windows 7 deployment, addressing Windows 7 application compatibility, and more—and, of course, we need your content. Contact Your Dell Power Solutions Account Manager Today for Advertising Rates and Specs http://dell.com/powersolutions http://powersolutionsdigital.dell.com 10
  11. 11. The Consummate Magazine Resource for IT Professionals Editorial and Sales Contacts EDITORIAL AND PUBLISHING CONTACTS Tom Kolnowski Kathryn White Cissy Walker Editor-in-Chief and Publisher Features Editor Business Development Manager tom_kolnowski@dell.com kathryn_white@dell.com cissy_walker@dell.com 512.728.9033 512.725.1317 512.724.2752 512.283.0109 | fax 512.283.0109 | fax 512.283.0109 | fax Dawn Davidson Amy J. Parker Debra McDonald Senior Editor Editorial Assistant Managing Editor dawn_davidson@dell.com amy_j_parker@dell.com debra@tdagroup.com 512.723.6325 512.723.1293 650.919.1200 x108 512.283.0109 | fax 512.283.0109 | fax 650.919.1210 | fax ADVERTISING SALES CONTACTS Kyle Walkenhorst Shaun Mehr Steve Branda Sales Director Sales Account Manager Sales Account Manager kyle@sprocketmedia.com Western U.S. and LAD Eastern U.S. and Canada 323.340.8585 shaun@sprocketmedia.com steve.branda@ 949.923.1660 sprocketmedia.com 201.280.7422 Mark Makinney Scott Hallquist Katherine Hartlove Sales Account Manager Advertising Assistant Ad Coordinator EMEA/APAC scott.hallquist kathy@tdagroup.com mark.makinney @sprocketmedia.com 654.919.1200 x170 @sprocketmedia.com 323.254.0905 650.919.1210 | fax 805.785.0578 http://dell.com/powersolutions http://powersolutionsdigital.dell.com 11
  12. 12. The Consummate Magazine Resource for IT Professionals Advertising Guidelines • Ad copy cannot refer to product pricing. • Ad copy cannot refer to companies or products of those companies that compete with Dell. • All information in ads must be verifiable. Support material for any claims that appear in the ad—including percentages or numbers—must accompany the ad. • All appropriate trademark information pertaining to Dell Inc. must appear in ads. • All advertisements must be professional and meet the quality and technical standards of Dell Power Solutions. • Ad copy that is text-heavy and may be confused with editorial content is required to add the word ―advertisement‖ to the top center of the page. • Ad copy will be reviewed by Dell legal counsel prior to publication. • Any ad that is co-branded or includes the Dell logo will be subject to Dell Branding Guidelines look and feel. • Dell Inc. may accept or reject any ad based on the above guidelines and space availability in each issue. • Dell Inc. is not liable for advertiser costs in the event that an ad is rejected for non- compliance with any of the above guidelines. TIPS FOR MARKETING SUCCESS WITH YOUR AD • Keep your key advertising message prominent and concise. • Create uncluttered ads that are not confusing to the eye. • Make sure your company name, phone number, and Web address are prominent so the reader can easily contact you. • Consider including a call-to-action to encourage readers to respond to your message. http://dell.com/powersolutions http://powersolutionsdigital.dell.com 12

×