Tweets To Book Deal - SF Writers Conference - 021210

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My presentation at the San Francisco Writers Conference 2010

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Tweets To Book Deal - SF Writers Conference - 021210

  1. 1. From Tweets to Book DealBuild a market, win fans and make money through social media<br />Matt Stewart<br />@mjfstewart<br />matt@matt-stewart.com<br />matt-stewart.com<br />
  2. 2. My Situation – July 2009<br />
  3. 3. Debut novel<br />
  4. 4. Bad economy<br />
  5. 5. Old-school molasses-slow publishing industry<br />
  6. 6. “Loved it, not right for our list”<br />
  7. 7. Perceived as too risky<br />
  8. 8.
  9. 9. Background in Tech PR helped<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Publishers needed reassurance<br />
  14. 14. Build community<br />
  15. 15. Build platform<br />
  16. 16. Create market<br />
  17. 17. Connect<br />
  18. 18. Know my audience<br />
  19. 19. What’s hot?<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. When’s the last time you read a novel?<br />
  26. 26. When’s the last time you tweeted?<br />
  27. 27. When’s the last time you read a text message?<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. What if I release my book on Twitter?<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. Eliminate the paper trail<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. @thefrenchrev<br />
  46. 46. thefrenchrev.com<br />
  47. 47.
  48. 48. Who’s going to read a whole book on Twitter?<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54. Twitter &lt;-&gt; PR<br />
  55. 55. 100+ media mentions, hundreds of blog posts and thousands of tweets reaching millions around the world<br />
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. @GuyKawasakiAuthor releases novel – 140 characters at a time on Twitter: http://om.ly/?sDsAC <br />
  62. 62. @xocologo@thefrenchrev love your novel! it&apos;s a challenge not to read one from a book :) ...didn&apos;t the doggie diner close in &apos;86? (does it matter?) <br />
  63. 63. @JonesAlexandra@thefrenchrev is there a non-twitter way to read your novel top to bottom and all at once?? Lovely way with words. Publishers crazy to pass.<br />
  64. 64. @CaityWrites@thefrenchrev this is freakin awesome...and well written too! First novel published on twitter...talk about new media<br />
  65. 65. @crystalbennes@thefrenchrev I totally don&apos;t understand what this has to do with the FR, but I&apos;m loving it anyway.<br />
  66. 66. @NPbooksIs @thefrenchrev a lesson for publishers? And is it a more effective marketing tool than &apos;book trailers&apos;? Discuss: http://bit.ly/ou02B -B<br />
  67. 67. @matahatiOha! “and down into her rarely seen nether-regions. #frrev http://3.ly/Y7i @thefrenchrev I can&apos;t wait to see what happen next ;-) #frrev<br />
  68. 68. What about jerks?<br />
  69. 69.
  70. 70. @jeffherrity is reading The French Revolution by Matt Stewart...it&apos;s great!<br />
  71. 71. Engage, neutralize, convert<br />
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76. !<br />
  77. 77.
  78. 78. Twitter phenom Matt Stewart&apos;s humorous epic of one dysfunctional family&apos;s quest for fame and power in present-day San Francisco, written in a loose parallel of the French Revolution, to Denise Oswald at Soft Skull, by Lisa Grubka at Foundry Literary + Media (NA).<br />
  79. 79.
  80. 80. Release date:Bastille Day 2010<br />
  81. 81.
  82. 82. Twitter builds community<br />
  83. 83. Twitter builds platforms<br />
  84. 84. Twitter creates markets<br />
  85. 85. Twitter helps you connect<br />
  86. 86. Twitter is HOT<br />
  87. 87. Twitter is a helluva lot of work<br />
  88. 88. Do the math<br />
  89. 89. Know YOUR audience<br />
  90. 90. Twitter &lt;-&gt; PR<br />
  91. 91. People want innovation<br />
  92. 92.
  93. 93. How did you decide to buy the last book you purchased?<br />
  94. 94. Putting out a book is not enough<br />
  95. 95. Author propaganda<br />Media<br />Experts<br />Friends<br />You<br />
  96. 96. How can you get started?<br />
  97. 97.
  98. 98. 1 thing at a time<br />
  99. 99. Social media enhances relationships<br />
  100. 100. URL is essential base<br />
  101. 101. My technical tools for a URL<br />
  102. 102. People you know – familiar, starter<br />
  103. 103. People you don’t knowAdvanced, more work, better demographics<br />
  104. 104. Piggyback BloggingLess work, more exposure<br />
  105. 105. Matt’s Tips for Awesome Social Comms<br /><ul><li> Be interesting/add value
  106. 106. Speed kills
  107. 107. Write back
  108. 108. Help
  109. 109. Minimize sales pitch
  110. 110. BE ASSERTIVE</li></li></ul><li>@mjfstewartmatt@matt-stewart.commatt-stewart.com<br />
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