Be the Teen
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Be the Teen

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Envisioning the day-to-day life of a high-school student. From ACE Communications training 12/18/09.

Envisioning the day-to-day life of a high-school student. From ACE Communications training 12/18/09.

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Be the Teen Be the Teen Presentation Transcript

  • Be the teen
    December 18, 2009
    Matt Stewart
  • Know your audience
  • 81%
    Somewhat happy
    http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2
    Teen happiness
  • 85%
    Happy with friend relationships
    http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2
    Teen happiness
  • 58%
    Happy with body
    http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=79540&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=2
    Teen happiness
  • 51%
    Visit social media sites more than once daily
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107052&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Social media
  • 94%
    of teens use phones to text
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107052&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Texting
  • 45%
    Teen use of mobile web growth
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115213&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Mobile web
  • Too much effort
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Reasons teens give for NOT going green
  • Too time consuming http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Reasons teens give for NOT going green
  • Inconvenient
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Reasons teens give for NOT going green
  • Confusing
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Reasons teens give for NOT going green
  • Family
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104832&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=teens&page_number=0
    Reasons teens give for NOT going green