Writing for ACE <br />A celebration of words<br />
Communications matter because they define who we are<br />
We know who we are<br />
What about your mom?<br />
What about your neighbor?<br />
Some guy on BART?<br />
The governator?<br />
Remember your audience and always add value to their lives<br />
They will only listen if they think we’re credible in their world<br />
ACE Voice<br />
Friendly<br />
Thoughtful<br />
Honest<br />
Teens<br />
Conversational<br />
Fun<br />
Cool<br />
Teachers/Administrators<br />
Science-based<br />
Effective<br />
Fits curriculum<br />
Safe<br />
Partners<br />
Relationships - Personal<br />
Clear benefit<br />
Funders<br />
Impact<br />
Professional<br />
Effective writing<br />
Omit needless words<br />
Start strong<br />
Active voice<br />
Brevity<br />
Accuracy<br />
Clarity<br />
Typos/Basics<br />
“As part of Alliance for Climate Education’s mission to inspire, educate and empower students in the fight against global ...
“ACE offers grants to high schools that demonstrate strong school-wide commitments to curbing global warming. We award gra...
Alliance for Climate Education aims to inspire, educate and empower students in the fight against global warming because w...
ACE is dedicated to educating America&apos;s high school students about the science behind climate change and inspiring th...
Matt’s Tips<br />
Slow down and think<br />
Objectives<br />
Bounce it off somebody fresh<br />
Let it percolate<br />
Read a lot<br />
Metrics matter most<br />
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Ace A Celebration Of Words

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A primer on writing for ACE

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Ace A Celebration Of Words

  1. 1. Writing for ACE <br />A celebration of words<br />
  2. 2. Communications matter because they define who we are<br />
  3. 3. We know who we are<br />
  4. 4. What about your mom?<br />
  5. 5. What about your neighbor?<br />
  6. 6. Some guy on BART?<br />
  7. 7. The governator?<br />
  8. 8. Remember your audience and always add value to their lives<br />
  9. 9. They will only listen if they think we’re credible in their world<br />
  10. 10. ACE Voice<br />
  11. 11. Friendly<br />
  12. 12. Thoughtful<br />
  13. 13. Honest<br />
  14. 14. Teens<br />
  15. 15. Conversational<br />
  16. 16. Fun<br />
  17. 17. Cool<br />
  18. 18. Teachers/Administrators<br />
  19. 19. Science-based<br />
  20. 20. Effective<br />
  21. 21. Fits curriculum<br />
  22. 22. Safe<br />
  23. 23. Partners<br />
  24. 24. Relationships - Personal<br />
  25. 25. Clear benefit<br />
  26. 26. Funders<br />
  27. 27. Impact<br />
  28. 28. Professional<br />
  29. 29. Effective writing<br />
  30. 30. Omit needless words<br />
  31. 31. Start strong<br />
  32. 32. Active voice<br />
  33. 33. Brevity<br />
  34. 34. Accuracy<br />
  35. 35. Clarity<br />
  36. 36. Typos/Basics<br />
  37. 37. “As part of Alliance for Climate Education’s mission to inspire, educate and empower students in the fight against global warming, ACE is offering up to $40,000 in grants in June, 2009 to schools that demonstrate strong, collective school-wide commitments to curbing global warming. Grants ranging from $10,000-$20,000 will be available to schools that have participated in one of ACE’s presentations during the spring of 2009. ”<br />
  38. 38. “ACE offers grants to high schools that demonstrate strong school-wide commitments to curbing global warming. We award grants ranging from $10,000-$20,000 to schools that have hosted ACE’s presentation over the previous semester. ”<br />
  39. 39. Alliance for Climate Education aims to inspire, educate and empower students in the fight against global warming because we believe that young adults can have a substantial and near-term positive impact on the global climate crisis.<br />
  40. 40. ACE is dedicated to educating America&apos;s high school students about the science behind climate change and inspiring them to do something about it—while having fun along the way.<br />
  41. 41. Matt’s Tips<br />
  42. 42. Slow down and think<br />
  43. 43. Objectives<br />
  44. 44. Bounce it off somebody fresh<br />
  45. 45. Let it percolate<br />
  46. 46. Read a lot<br />
  47. 47. Metrics matter most<br />
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