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DHS S&T Social Media Webinar on 12/12/12
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DHS S&T Social Media Webinar on 12/12/12

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DHS Science and Technology Webinar hosted on 12/12/12 with Sara Estes Cohen, Greg Licamele, Hal Grieb and Mary Jo Flynn. The full webinar and sound may be viewed here: ht.ly/g3e3G

DHS Science and Technology Webinar hosted on 12/12/12 with Sara Estes Cohen, Greg Licamele, Hal Grieb and Mary Jo Flynn. The full webinar and sound may be viewed here: ht.ly/g3e3G

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DHS S&T Social Media Webinar on 12/12/12 DHS S&T Social Media Webinar on 12/12/12 Presentation Transcript

  • @MaryJoFly Social Media Use in Emergency Management
  • Overview  Social media review of basic concepts  Where social media fits in ICS  Social media use in emergency management  Technologies and sample applications  Establishing and maintaining credibility
  • Photo Credit: Douglas Wrayhttp://bit.ly/SMdonut 3 View slide
  • http://bit.ly/Sz8Puz “3 out of 4 people would expect help to arrive within an hour of posting to social media” ~American Red Cross August 2010 View slide
  • http://bit.ly/Sandy911 2012 SANDY @FDNY: Twitter used to call for help when 9-1-1 was unavailable
  • Social Media in Incident Command Incident commander PIO Planning Logistics Operations Finance Social Media Technical Specialist
  • Phone & Radio Messages Deliver final Delivered to copy toIncoming recipient; DocumentationMessage await reply Unit Message form Reply as completed; necessary Message logged
  • Social Media Message Noise Reduction Social Media Content Message • Apply Geographic Filter Identify Message • Apply contextual Type and Filter Priority • Remove re-tweets
  • Social Media Engagement Process Social Media Message Platform Via: Twitter, Facebook, YouTube, Instagram, Other Life Safety Question Priority Critical Comment Formulate Confirm message; deliver to dispatch, New Question Previously Answered Message may copy PIO Question Obtain response Obtain response Respond with from PIO if from PIO answer necessary
  • Most assumesocial media is useful only to “Push” information
  • + Platforms to push information
  • Searchtechniquesallow forsituationstatusupdates
  • + Platforms to search and filter
  • Problemsolvingusingcrowd-sourcingtechniques
  • Capitalize onself-correctingnature ofsocial mediafor rumorcontrol
  • Use archivetools tosave mediafor lessonslearned 16
  • The laborrequired isextensiveso create aVOST oruse CERT
  • Identifytrustedagents:staff orvolunteers
  • Train agents insearchtechniques andagency policyfor response
  • Establishing and Maintaining Credibility
  • Contact  Mary Jo Flynn, Emergency Management Assistant Director, Anaheim Fire & Rescue  (714) 765-6955  maryjflynn@anaheim.net  @MaryJoFly  @AnaheimCERT