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Social Media and Technology to Enhance your CERT Program at the California State CERT Conference, March 1-3, 2013. 2-hour presentation

Social Media and Technology to Enhance your CERT Program at the California State CERT Conference, March 1-3, 2013. 2-hour presentation

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    Social media and technology Social media and technology Presentation Transcript

    • n d So cial nology aTechM edia m T Progra our CER Enhance Y
    • #CalCERT Agenda •  Building Your Social Media Program •  Communicating During and After Disasters •  Basic Social Media Tips •  Incorporating Other Technologies @MaryJoFly
    • Craig Fugate, FEMA Administrator 140 Conference NW Welcome Remarks Thanks to CRESA911 for use of this clip
    • Photo Credit:Douglas Wrayhttp://bit.ly/SMdonut 4
    • Mitigation PreparednessRecovery Response
    • Your TeamBuil ding n M itigatio
    • Use socialmedia tolet familyand friendsknow thatyou aresafe.
    • What willbe youronlineidentityand who isyouraudience?
    • We’ve beenusingvolunteersto relayinformationfor years
    • The laborrequired isextensiveso create aVirtualOperationsSupportTeam
    • mmu nity You r CoEn gage rednes s Prepa
    • Promoteyouractivitiesand training
    • Messagesthat helpyouraudienceprepare fordisasters
    • Publicsafetymessagesduring anincident
    • io n St atus d Sit uatA lert an nse Respo
    • Social Media Missions: Amplify
    • Social Media Missions: Filter & Monitor
    • Social Media Missions: Crowdsource
    • Social Media Missions: Archive
    • ving and u nity Grie zingComm Or gani ry Recove
    • Recovery Groups begin to gather on facebook and other sites to grieve and share
    • The reachis furtherthan youraudience– it’s theiraudiencetoo
    • E tiqu ette ial M ediaSoc iss M anners M CERT
    • Facebook"   Allow volunteers to tag themselves in pictures and promptly remove pictures if requested"   Promote 50% of the time, engage and talk back 50% of the time"   Use Pages, not a personal account to represent your agency
    • Twitter"   Use an Avatar = No Eggs"   Listen before you tweet. You wouldn’t shout at a cocktail party."   Use #Hashtags appropriately
    • nolo giesOther Tech
    • QR Codes•  Best practice: add a shortened web address or describe the link•  Favorite uses •  QR Code Time clock •  QR Code Videos on CERT Class Fliers •  ID Badge Verification
    • Video Storytelling•  Keep videos under 2:00 min but ideally under 0:30 seconds•  Keep your message simple•  Ensure you have adequate approvals from your agency
    • Applications"   Alert and Warning"   Performance, Tracking and Note Taking" Walkie-Talkie Comms"   Social Networking"   Assistive Devices
    • Blogs"   Can serve as a mobile friendly website as most blogs will scale page size based on device"   Can be used to link text, pictures and video for QR Code Scavenger Hunt Games"   Keep volunteers up to date with regular articles
    • Resources"   Social Media Getting Started: http://www.sm4em.org/getting-started/"   Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/"   Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/"   QR Code Generator: http://www.unitaglive.com/"   Virtual Operations Support Group: http://vosg.us/"   FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp
    • Summary"   Listen first, then engage when building your social media program"   Identify your audience and content plan"   Explore more by following #SMEM and #SMEMChat
    • Contact Mary Jo FlynnEmergency Management Assistant DirectorAnaheim Fire & Rescue Department (714) 765-3804maryjflynn@anaheim.net @MaryJoFly @AnaheimCERT http://www.slideshare.net/mjflynn001