How to generate new business using email marketing

1. Email Marketing 101 Karl Dias, Director of Sales, NetProspex, Inc. Patrick Wilcox, Enterprise Sales Manager, NetProspex, Inc. Mark Feldman, Director of Product Management, NetProspex, Inc.

4. http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm “ You cannot send an email solicitation without and individual opting in to your E-mail list. The CAN-SPAM act says so!” Wrong Myth Lie Spam Spam Spam

5. CAN-SPAM Facts for Business The CAN-SPAM Act: Requirements for Commercial Emailers The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

12. Plain Text the Good & the Bad [[firstname]], I am with a company called Netprospex , and we offer a great solution for marketing to new prospects and generating sales and have helped companies like WebEx, Citrix, Jupiter Media, Netsuite that I think you will be interested in. We have over 2.6 million highly accurate and very detailed records of key executives that contain email addresses, phone numbers, and in many cases direct dials and extensions. I would like the opportunity to show you and your staff at [[company]] the tool, and set you up with a guest account for you to evaluate. [[firstname]] what is your schedule like this week, we only need 5 or 10 minutes. Cheers, Patrick Wilcox Account Manager Netprospex 617-600-4705 [email_address] *Highly personalized *Targeted *Plain *Needs to be short and sweet

14. Delivery Constant Contact www.constantcontact.com Vertical Response www.verticalresponse.com Gold Lasso www.goldlasso.com New Media Gateway www.newmediagateway.com www.genius.com

15. Tracking See who opens, clicks, or responds in real time Get test results instantly so you know which emails are working best Assess prospect interest based on web site visit Share best practice templates and send on behalf of others Leverage that info & strike while the iron is hot

16. Results: What happened after you pressed send? An introduction to B2B email marketing. If you have ever wanted to try your hand at email marketing to help increase your sales and grow your business, but have felt unschooled or afraid, this webinar is for you. Mark your calendar for Tuesday August 12th from 1:00pm-1:30 EST as NetProspex Director of Sales and email marketing pro, Karl Dias leads a free interactive webinar, E-mail Marketing 101 This 25 minute web event will cover: - The do's and don'ts of B2B marketing via email - The laws that apply, as well as some very common misconceptions about B2B email marketing - Email creation and delivery. What works and what doesn't? - Stats and expectations. What can you realistically expect from email? We will wrap up with a Q&A session. Attendees will receive a complimentary week's guest account to NetProspex that will include 100 daily record views and 200 downloadable records. If you no longer wish to receive e-mail from Netprospex, please reply to Remove © 2006, NetProspex, Inc. 42 Weston St. Waltham MA 02453 ALL RIGHTS RESERVED

18. NetProspex

19. NetProspex Customers

22. All Searchable by Job Title or Job Function… … Search by specific job title, job function or management level

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25. Thank You! www.netprospex.com