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  • 1. MONICA JETHWANI PG02 CYCLE 3
  • 2. THE IDEAInitially this was to create footwear that made a statement against footwear. In a sense the anti-shoe. Unrealistic creations that weresolely based on design giving no consideration to society and its demands. Developing this core concept I, in sense, created myown reality. What if footwear was to be worn only when one is sitting or standing? There is no true function to it except the emotionsit brings about in the wearer. Could the also footwear influence people other than the wearer? These questions are what led me tothe core concept. I began dissecting the true need of footwear and hows its role has changed over the years. Looking at thecreations I developed, I came to the realisation that the designs themselves are quite dominating in their structure. However theyrender the wearer, to a certain degree, handicapped. The prohibit motion of the feet and the wearer is left in a submissive position.They give control to who ever they are with in that moment, to ensure their safety and provide them with mobility. This can beconstrued as a rather sexually provocative situation to be in. Immobilising oneself and handing over complete control to another.Footwear that not only excited the wearer but their partner too. This was the idea developed.
  • 3. THE CONCEPTTo create a brand that allows people to express their deepest fantasies. An exclusive footwear collection that is catered to feed peoplesintimate desires.THE MISSION STATEMENTCreate footwear that incites a reaction from both the wearer and others in contact with the wearer. To push the boundaries ofconventional footwear and create a fetish in society. To make people believe that this is sexy and that this experience will arouseunexplored desires in themTHE PHILOSOPHYIgnite mans curiousity and to provide footwear that always aids in doing so.THE MARKETCurrently there are no competitors who have developed this concept. Many designers, such as Christian Louboutin, have played withthis idea in collections but no brand has fully developed it.
  • 4. THE MATERIALSResearching fetishism it was seen that rubber is a widely used material due to its elsticity and how its contures to the body. Along withthis from initial inspirational research, Lidja Osmanovskis Environment Designs, aluminium sheets and plexi-glass would also be used.Aluminium sheets provide the creations to have the support it requires for stablity. Plexi-glass also plays on the concept by providingfootwear that one can see through but does not allow the foot to be touched. Elastic bands would also be used to provide supportwherever necessary and serve as a means to bind the feet.THE EXPERIMENTSTo create models using the materials mentioned above wherever possible or otherwise using card to obtain the exact dimensions of themodel to be produced. Photographing and documenting the process for further review.
  • 5. DESIGN 1 FOOTWEAR SPECIFICATIONS A pair of shoes in which the back of the foot is bound to the shoe by the means of elastic bands.The cage like structure would allow the back of the foot to be touched but the front to be in-cased in a glass box. MATERIALS Plexi-glass and elastic band.
  • 6. DESIGN 2 FOOTWEAR SPECIFICATIONS Here both feet are placed in a single shoe and bound together. Strips of rubber wrap around the structure. The front of the shoe is open. MATERIALS Rubber strips.
  • 7. DESIGN 3 FOOTWEAR SPECIFICATIONS A pair of shoes in which rubber/elastic bands go around the leg till the thigh. The bands form a cage against the leg binding it very tightly. They could be walked in if the complete weight of the body is put on the front of the foot. MATERIALS Rubber and elastic.
  • 8. PROTOTYPE 1 FOOTWEAR SPECIFICATIONS A pair of shoes. The rubber needs to be supported by aluminium sheets. MATERIALS Rubber and aluminium. TESTING A prototype was made and tested. The foot is able to sit in it. Perhaps further support (elastic bands) is needed to hold the foot in place. One could walk on them balancing solely on the front of the sole.
  • 9. PROTOTYPE 2 FOOTWEAR SPECIFICATIONS One shoe in which both the feet would be bound together. The elastic would aid in holding them in place. MATERIALS Black rubber and elastic band. TESTING Has been prototyped and tested. The shoe is wearable and one can get into it and stand upright but not walk in it.
  • 10. PROTOTYPE 2MODELLED Modelled Footwear Photographer: Nils Wilbert