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Personal Brand For Business Success
 

Personal Brand For Business Success

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  • Strong brands survive difficult times.Consider who made it through the dot.com bust alive.Strong techonology brand with enduring customer relationships such as IBM have succeeded in the e-business arena
  • Everything is a brandParis LondonSilicon ValleyMaddonaOprahSteve Jobs
  • Lady Di was known for he pioneering charity work, for her philanthropic endeavors.
  • Entrepreneurs usually bulild their businesses about themselves and their names so thebranding they need is mostly self branding A brand is not limited to big companies like BMW, Coca-Cola or to artists like Maddona or Brad Pitt, we all have our own brands either we are aware of it or not. A brand is how people around us perceive us, what do we transmit as a message to others about us, without even talking. . Personal branding, by definition, is the process by which we market ourselves to others. 
  • There are a lot of companies out there offering what they call personal branding services, but what they are selling is nor more than personal marketing. They’ll build you an identity system, a tag line and a logo and a set of communications tools. But they will have missed the core of personal branding: your unique promise of value.
  • Succesful personal branding is based on authenticity. Your personal brand foundations lies on your values, passions, and strenghts to distinguis yourself from others so you can get the resources you need to advance in your career. Just like with strongs corporate brands, successful personal brands are not created from scratch. They are unearth, uncovered, strengthened and nurtured.
  • Take a break here
  • In the discovery phase, also called the extract phase, you get clear who you are, what you do, what are your goals, what makes unique and different from your competitors, who are your competitors, who is your target audience. What makes you expeceptional, outstanding, extraoridinary. In this phase you learn so much about yourself that you’ll be surprise. Also, here, you learn what others think of you. By using some assesment tools, you will get the opinion of how you and other people think of you. You will also learn about your competitors, in which ways you are the same and how you are different from them.Then, you’ll identify your target audience, their needs, wants, struggles and how you can help them to meet those needsThe only way people is going to pay you premium is that you are offering something of value.Ignore your weaknesses. Concentrate on your strenghts. Cuáles puedo amplificar?Inthediscoveryphase, you’llidentifywho are yourcompetitors.
  • This is called putting it all together because we are going to take everything you learned about yourself… your target audience and your competitors and combine it into a personal brand statement. You are going to need a message that is compelling, that truly communicates what makes you distinct, unique. Your message needs to be clear, consistent and.
  • Marthin Luther King delivered his famous 'I have a dream' speech, predicting a day when the promise of freedom and equality for all would become a reality in America. Sir Richard Branson is one of Britain's best known entrepreneurs who combines his enthusiasm for running the Virgin group with his love for high-risk, high-adventure world record-breaking attempts. Walt Disney, the “creator of magic” was known for his passion and determination. He was also resourceful and detail-oriented; in planning the layout of his theme park, Walt Disney did whatever he needed to ensure a flawless experience for his guests.
  • Then, after you create a compelling message based on your unique promise of value, you are going to communicate you brand. How? Online and Offlile
  • Type your name in “quotes” in Google.Perhaps you have a common nameGoogle has become a verbWhat comes up when you Google yourself?No presenceIrrelevantSnippets of informationYou will be Googled
  • As a solopreneur, you are the face of your business
  • Who will you reach?What will you publish?How will you measure success?How do you get started?
  • Fill Out your Profile Completely!Frequent changesTake advantage of functionalityDiscussion groups, Q&AsPowerful research tools, databases provide market researchGet your own Unique URL!http://linkedin.com/in/yournamehereKeywordsHelps bump your results to the top!ApplicationsAdd apps to showcase YOUR blog, link to Twitter,SlideShare, Events Calendar, Reading List, other apps
  • 70% of time should be sharing quality content from OTHERS20% should be conversation/collaboration with others (some room for self-promotion here)10% can be chit-chat, trivial details of your life. Makes you human and likable. Not the “eating a sandwich” cliché.Be active. Avg. power user posts 108/wkFollow the 70-20-10 ruleUse third-party tools for research – who are your users, what are their interests/concernsUse automation up to a point. Need to be social, not a machine.Be helpful to people, answer questions.Optimize your twitter account. Add your pricture, your website, bio, background, follow people and engage in the conversation
  • A blog is one of the best places where you can communciate your valueIt positions you in the market
  • Personal branding helps entrepreneurs the same way it helps other business people, by allowing others to learn more about you. The concept of branding is that the brand exist in the mind of the consumer. In the case of human capital, the personal brand is the feeling and impression we create when meeting and engaging with someone. Therefore the more we can influence that via personal branding tools like blogs, social media profiles, offline and other vehicles, the better we can influence others to perceive us as we desire.

Personal Brand For Business Success Personal Brand For Business Success Presentation Transcript

  • Personal Branding
    ForBusiness Success
  • Marcela Jenney
    Certified Personal Brand & Online Identity Strategist
    MBA – Marketing
    Professional Coach
    mjenney@latitudescoach.com
  • Agenda
    1. Why personal branding is important for your success as a freelancer.
    2. Identify how you can discover your brand.
    3. What communication vehicles you can use to express your brand.
     
  • Charge $$$ for services and products
  • Extendtheirproduct lines.
  • Thrive during an economic downturn.
  • Attract and retain quality employees
  • The 3 Cs of Branding
    Clarity
    Consistency
    Constancy
  • Branding is for people, too!
  • Personal Branding
    Essential to professional success
    Unique promises of value
    Stand out from the crowd
  • We all have what it takes to be a strong brand.
  • “What makes you unique, makes you successful.”
    William Arruda
  • What is Personal Branding?
    It’s what you communicate
  • What is Personal Branding?
    It’s what others perceive about you
  • What is Personal Branding?
    What makes you different
  • Your unique attributes
    Strengths, Skills, Values & Passions
    What is Personal Branding?
  • What is NOT Personal Branding?
    It’s not a logo or tag line
    Not just a series of marketing activities
  • Authentic
  • How to do it?
    It is a process
  • Discovering yourBrand
    Vision
    Purpose
    Goals
    Values
    Passions
    SWOT analysis
    Competitors
    Target audience
    YourUniqueValueProposition
  • Create a compelling message
  • Communicate your brand
  • Your message
  • Offline
    Networking
    Presentations
    Events
    Volunteer activities
  • Online
  • Your Online Identity
  • What to use?
  • Selection Criteria
    Who uses it?
    What contents does it offer?
  • Online business card
    Professional but personal tone
    Participate in groups
    Vanity URL
    Professional picture
    Give and ask for recommendations
  • Microblogging (Max. 140 characters)
    Provide value (purpose)
    Communicate your brand
    Friendly, personable and helpful tone
    Be active
    Use automation up to a point.
  • Write with passion in an authentic, human voice.
    Make every post relevant to the wants, needs and interests of your target market.
    Publish content on regular basis.
    Encourage comments and stimulate discussion.
    • Things to Do
    Use Privacy Settings
    Be mindful of your comments
    Update often
    Be real
    • Things to Not Do
    Post anything unprofessional
    Post inappropriate pictures
  • Build relationships first!
  • Monitor your Brand
    Google Alerts
    Alexa
    Online ID Calculator
  • Develop your unique value proposition
    Create your message
    Grow your reputation!
    Be authentic!
    Raise your credibility!
    Focus on a niche!
    Become the expert
    Communicateyour value
    Clearly, consistently and constantly
    Liveyour Brand!
  • mjenney@latitudescoach.com
    MarcelaJenney
    mjenney
    latitudescoach.wordpress.com
    www.latitudescoach.com
    mjenney