Selection Criteria Who uses it? What contents does it offer?
Online business card Professional but personal tone Participate in groups Vanity URL Professional picture Give and ask for recommendations
Microblogging (Max. 140 characters) Provide value (purpose) Communicate your brand Friendly, personable and helpful tone Be active Use automation up to a point.
Write with passion in an authentic, human voice. Make every post relevant to the wants, needs and interests of your target market. Publish content on regular basis. Encourage comments and stimulate discussion.
Things to Do
Use Privacy Settings Be mindful of your comments Update often Be real
Things to Not Do
Post anything unprofessional Post inappropriate pictures
Build relationships first!
Monitor your Brand Google Alerts Alexa Online ID Calculator
Develop your unique value proposition Create your message Grow your reputation! Be authentic! Raise your credibility! Focus on a niche! Become the expert Communicateyour value Clearly, consistently and constantly Liveyour Brand!