Fall 2009 Yueli

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  • Good morning and welcome to the Library Session for participants of the YUELI program. My name is Meghan Ecclestone, and I am a business librarian here at the Bronfman Business Library, which is located just down the hallway from us. Today, we’re going to talk about the many services and resources available to you through the library system here at York. We’re going to be looking at many, many resources today and it might seem a bit overwhelming. I’m going to go slowly and try not to overwhelm you, but remember that if you ever have questions about the library and library resources, don’t hesitate to ask us in person, or to contact the library.
  • Before we get started, I’ll go over what I’d like to look at with you today. First, I’ll talk about the libraries and where they are located across campus, and we can look at the library catalogue. Then I’ll discuss the services and print collections available to you at Bronfman, to give you a better sense of what sorts of things you can access at our library. We’ll move into a talk about specific resources available within Bronman’s print collection and available for free online, pertaining to areas of research such as company information, industry information, marketing plans and other kinds of business research. Then we’ll wrap up with any questions you might have. Somewhere in the middle of that, we’ll also take a break, so you can use the washrooms, or get something at the coffee shop downstairs.
  • There are several libraries within York’s Library System – Bronfman, which here in the Schulich building, Scott Library, which includes our social sciences and humanities collection, Steacie Science and Engineering Library, the Law Library which is located at Osgoode Hall, and includes many resources related to business law; and finally Frost Library, which is located at Glendon Campus.
  • However the business library has particular hours, services and collections unique to the library system.
  • We are currently under our summer hours of operation. Mon-Thurs: 9 a.m. – 10 p.m. Friday: 9 a.m. – 5 p.m. Saturday: 10 a.m. – 6 p.m. Sunday: 12 p.m. – 8 p.m. Note that there is also a reference librarian on duty as well. A Reference Librarian is on duty: Mon- Thurs: 9 a.m. –7 p.m. Friday 9 a.m. – 6 p.m. Saturday 10 a.m. – 6 p.m. Sunday 12 p.m. to 8 p.m. Reference librarians sit at the reference desk, which is located near the entrance to Bronfman, and we are always happy to help you with whatever assistance you need at the library. Don’t hesitate to approach the reference librarian if you need help located a resource, with technical assistance or with your research.
  • As for the physical facilities of the Bronfman Library – we have individual study carrels as well as group study tables at the libraries. At Bronfman we have a Silent Study Room, lounge area, and a study space near our current periodicals room. You can also browse recent journals and magazines – including scholarly publications, trade magazines and current affairs magazines that are related to business. All the York libraries provide guest workstations, and a reference librarian can help you get a guest account set-up for use of the guest computer terminals in the library. There is also more information about our spaces on the Bronfman website, under the section “ Computing & Study Space.”
  • Guest library computers are connected to a public printer, so you can print from those workstations. Scott and Bronfman Libraries offer express print stations (facilitates quick printing from a disk or USB but no editing of documents) You will need a guest photocopy/printing card available from machines at the libraries for a cost of $5 which covers $2 for the cost of the card, and $3 available for copies. You can add more money to the card. The print/photocopying charge is 10 cents per page for black-and-white, and for printing, and 25 cents for colour .
  • As we’ve mentioned, you have access to our extensive print collection of business resources, and they are located in different areas of the library, depending on the type of materials. Of the business books in our collection, we have the regular circulating collection of academic business books, which is of an academic focus, and covers a broad range of business-related topics. The subjects covered in the collection include: accounting, business economics, business ethics, finance, entrepreneurial studies, human resources, international business, management science, marketing, organizational behaviour, strategic management and more. Reference materials are items that are frequently used materials that cannot be checked out: dictionaries, encyclopedias, manuals, style guides, etc. They are of a less-specific, more general nature that books or journals, and particularly with business research, these materials are used for a specific research task, apart from information research.
  • Before we get started, I’ll go over what I’d like to look at with you today. First, I’ll talk about the libraries and where they are located across campus, and we can look at the library catalogue. Then I’ll discuss the services and print collections available to you at Bronfman, to give you a better sense of what sorts of things you can access at our library. We’ll move into a talk about specific resources available within Bronman’s print collection and available for free online, pertaining to areas of research such as company information, industry information, marketing plans and other kinds of business research. Then we’ll wrap up with any questions you might have. Somewhere in the middle of that, we’ll also take a break, so you can use the washrooms, or get something at the coffee shop downstairs.
  • As I mentioned, the library’s homepage gives us assess to the catalogue, which is a valuable resource for locating items, and for performing research using our print collection. <<Do a practice search>> <<15 min>> Title search: “Financial Policies in Emerging Markets” Author search: Meyer, Charles H. Keyword search Subject linking (business and ethics) or (corporate governance) AND Canada Location: Bronfman Stacks Click on Business ethics and ethical business Audi, Robert, 1941 Call number linking (‘ organizational behaviour’ and ‘business’) Location: Bronfman Stacks Click on Canadian organizational behaviour / Steven L. McShane. 30 MIN MARK
  • Before we get started, I’ll go over what I’d like to look at with you today. First, I’ll talk about the libraries and where they are located across campus, and we can look at the library catalogue. Then I’ll discuss the services and print collections available to you at Bronfman, to give you a better sense of what sorts of things you can access at our library. We’ll move into a talk about specific resources available within Bronman’s print collection and available for free online, pertaining to areas of research such as company information, industry information, marketing plans and other kinds of business research. Then we’ll wrap up with any questions you might have. Somewhere in the middle of that, we’ll also take a break, so you can use the washrooms, or get something at the coffee shop downstairs.
  • These two websites provide all the company filings for Canada (SEDAR), and the US (EDGAR). These filings give us lots of key information about companies, including financial and audit data, their business and management, and other public announcements. <<Example of SEDAR>>
  • Globe Investor: example of Magna International Yahoo Finance: Gap Inc., and review the sidebar CCC: “Browse” Industries, and find a company to select highlight that there is access to private companies here 10 minutes 30 min. talking + 15 learning activity = 45 min. BREAK for 10 min. 55 min. mark.
  • Canadian Key Businesses Directory – Canadian companies listings, arranged by company name, geography and SIC codes. Scott’s Business Directories Scott’s is more specific than the D&B resource – it contains an entire volume for each region of the country for example this volume, which is exclusively for Metro Toronto. Financial Post surveys: Comprehensive collection of corporate changes which have occurred in Canada since 1929. Changes such as amalgamations and mergers, acquisitions, incorporation, or name changes are documented in this resource. D & B Million Dollar Directory: The Million Dollar Directory series is published in five volumes – the first three volumes contain alphabetical listings, while the fourth and fifth are cross-reference volumes grouped geographically by state and by Standard Industrial Classification (SIC). Ward’s Business Directory: A useful directory for basic information about companies and in rankings of U.S. companies by sales size. There are separate volumes for alphabetical listing of these companies, zip code order within each state, and by sales within four-digit SIC codes within each state. Five minutes? (1 hr. mark)
  • Click on the “E” > “Environment” > “Industry Profile” “ Canada's Environmental Industry” This allows us access reports pertaining to the various sectors of the Canadian economy. The reports are a good introduction to the key themes, market sector, demand patterns and opportunities in a given sector.
  • Market research handbook is from Statistics Canada (PDF) The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data are equally relevant to consumer and business-to-business marketing. They present profiles of key industries including the small business sector, as well as of consumers in all provinces and 45 major cities. International trade data and projections - of population, households, families and selected economic indicators, etc. - provide information for businesses seeking to expand or develop new product lines. Market Share Reporter Entries typically include: a description (e.g., “Best Selling Digital Music Genres”); a summary of the size of the market; a breakdown of market share by percentage; complete source citation; subject categories; SIC and NAICS code(s). Historical data allows researchers to quickly track market trends over time, providing invaluable insight into virtually any industry.
  • FP 500 – CD Rom in Bronfman Library – Rankings by industry and topics Annual rankings by Rep ort on Business Magazine, Canadian Business and Financial Post Magazine rank companies within specific sectors and industries. The most recent annual rankings from these magazines are available from the Bronfman Business Library Reference Desk. The following business periodicals also publish annual rankings: Forbes (HF5001 F685), Fortune (HC411 F18), Far East Economic Review (HC411 F18). Rankings can be sector-specific and arranged by profit, by size, by growth, or other metrics.
  • This first resource is a listing of professional associations for all types of business and economics fields. It is quite comprehensive, and includes many Canadian associations as well. Let take a look: <<2-3 min to look into the CGA website>> We can see that these association websites contain research reports and other valuable sources of information pertaining to that field of work. Such reports can help inform your research in conjunction with other resources and books.
  • From the link: Point out the indicators column Go into the subject menu: Business, consumer and property services Professional, scientific and technical services
  • I won’t spend too much time on these websites, but I will illustrate the kind of information you will come across through these links, should you need to learn more about writing a business plan. So, let’s take a look at the U.S. Small Business Administration link: Writing a Business Plan > Writing The Business Plan Detailed, step-by-step explanation to help write your plan So you can see that there are explicit details about the different requirements of an effective business plan. While this resource is aimed at business owners, there are important applications for students who are required to perform this type of assignment or research.
  • Finally – for further resources and help you can access the Toronto Public Library’s Business Information Centre, which is a section of the public library dedicated to serving small and medium sized business in Toronto, and which contains valuable resources related to business research. You can see that they have guides for several areas of business research. For example, if we click on “Company Information” there are several reference resources that might be of interest to you for your own research.
  • Before we get started, I’ll go over what I’d like to look at with you today. First, I’ll talk about the libraries and where they are located across campus, and we can look at the library catalogue. Then I’ll discuss the services and print collections available to you at Bronfman, to give you a better sense of what sorts of things you can access at our library. We’ll move into a talk about specific resources available within Bronman’s print collection and available for free online, pertaining to areas of research such as company information, industry information, marketing plans and other kinds of business research. Then we’ll wrap up with any questions you might have. Somewhere in the middle of that, we’ll also take a break, so you can use the washrooms, or get something at the coffee shop downstairs.
  • Should wrap up around the 1 h 20 min. mark. Hand out library cards – and remind them of the date change (NOT July 31 st , but August 21 st ).

Transcript

  • 1. YUELI Library Session Meghan Ecclestone Business Librarian Peter F. Bronfman Business Library
  • 2. Agenda for Today
    • York’s libraries
    • The catalogue: A how-to
    • Specific Resources (print and online): Company information, industry information, marketing plans and more…
    • Conclusions and questions
  • 3. York University Libraries (YUL)
    • Bronfman Business Library:
      • Business books and journals
      • Newspapers and business magazines
      • Specialized finance databases, etc.
    • Scott Library:
      • Social Sciences and Humanities collection
      • Map Library
      • Sound and Moving Images Library (includes business videos)
      • Archives and Special Collections
    • Steacie Science and Engineering Library
    • Law Library
      • Business Law materials
    • Frost Library, Glendon Campus
  • 4. Peter F. Bronfman Business Library
    • Location
    • Hours
    • Services
    • Collection
  • 5. Bronfman Business Library
    • Location
    • S237, Schulich School of Business
    • Phone: 416-736-5139
    Hours Mon-Thurs: 9 a.m. – 10 p.m. Saturday: 10 a.m. – 6 p.m. Friday: 9 a.m. – 6 p.m. Sunday: 12 p.m. – 8 p.m.
  • 6. Services: Library Facilities
    • Each library offers individual study carrels, and group study rooms.
    • At Bronfman we have a Silent Study Room, lounge area, and a study space near our current journals section.
    • All the York libraries provide guest computer workstations.
  • 7. Services: Photocopying & Printing
    • Library computer workstations are connected to printers, located in the libraries
    • Guest photocopy/printing cards can be purchased at the libraries for $5 each ($2 for the card, plus $3 worth of money is deposited on the cards).
      • You can add more money to the card.
    • The print/photocopying charge is 10per page for black-and-white, and for printing, and 25 cents for colour .
  • 8. Collection: Bronfman’s Print Collection
    • Business Books
    • Business Journals and Magazines
    • Newspapers
      • Microform
  • 9. Agenda for Today
    • York’s libraries
    • The catalogue: A how-to
    • Specific Resources (print and online): Company information, industry information, marketing plans and more…
    • Conclusions and questions
  • 10. Libraries’ Web Site: http://www.library.yorku.ca Click here for individual Libraries’ web sites including the Bronfman Business Library home page
  • 11. Library Catalogue
    • Use the catalogue to search for any item in library’s collection:
      • Print books and eBooks
      • Print journal titles and eJournal titles
      • Government documents
      • Videos
      • Access to databases
  • 12. Library Catalogue Browse search : Use if you know the Title or Author of the item you are looking for. Searches both print and electronic collections. Keyword search : Use if you don’t know exactly which item you’re looking for; if you’re looking for several items on a topic . Search by Keyword, Title, Author, Subject, etc. Searches both the print and electronic collections. Title Quick Search: If you know the title of the item you are looking for (i.e. book or eBook title, journal or eJournal title, etc.). Be sure to select “eResources” for electronic items, and “Catalogue” for print items.
  • 13. Library Catalogue: Effective Searching
    • Use truncation symbols where appropriate to find relevant variants on a word
      • flavo$, teen$; brand$
    • Avoid natural language but use “and” and “or” to search:
      • “ and” is used for combination of distinctive concepts and has effect of narrowing search
        • target groups and marketing
        • new product$ and health food$
      • “ or” is used to combine synonyms or like terms and broadens search
        • nike or adidas
        • statistics or data
        • HD or high definition
  • 14. Library Catalogue
    • Print materials are arranged by Call Number .
    • Locate the item’s catalogue entry (example below), write down the call number, and find the book on the shelf.
  • 15. Agenda for Today
    • York’s libraries
    • The catalogue: A how-to
    • Specific Resources (print and online): Company information, industry information, marketing plans and more…
    • Conclusions and questions
  • 16. Online Resources: Company Information
    • SEDAR - Provides access to documents filed by public companies and mutual fund groups with Canadian securities regulatory authorities. Filings from 1997 to present are available. http://www.sedar.com/
    • EDGAR - The US Security and Exchange Commission's database of public company information including 10k reports for public traded companies. http://www.sec.gov/edgar.shtml
  • 17. Online Resources: Company Information
    • Globe Investor: www.globeinvestor.com/
      • Company information for companies listed on the major Canadian and US stock exchanges.
      • Includes stock data, charting capabilities, financial ratios (including beta), and comparable companies.
    • Yahoo Finance: finance.yahoo.com /
      • News and general business information
      • US and Canadian company profiles, charts, historical data, performance reports, identifies competitors, etc.
    • Canadian Company Capabilities: http://www.ic.gc.ca/eic/site/ccc-rec.nsf/eng/home
      • Lists 50,000 Canadian businesses, mainly private.
      • Part of Industry Canada
  • 18. Company and Industry Information
    • Canadian Companies – (public and private)
    • Canadian Key Business Directory:
      • HG 4090 Z5 C3
    • Scott’s Business Directories
      • T12.5 C22
    • Financial Post Surveys
      • HD 2741 F55
    • US Companies
    • D & B Million Dollar Directory (public and private)
      • HC 102 M5 2007
    • Ward’s Business Directory (public and private)
      • HD 2709 W37
  • 19. Industry Information
    • Industry Canada’s Industry Reports: http://www.ic.gc.ca/eic/site/ic1.nsf/eng/h_00066.html
      • Includes industry surveys for Canada, company directories, and patent and trademark databases
    • Economic & Market Research/Statistics:
    • http://www.ic.gc.ca/eic/site/ic1.nsf/eng/h_00072.html
    • Includes research and analyses of Canadian industries, research, trade and the economy
  • 20. Marketing
    • Market Research Handbook
      • HF 5415.2 M333
      • http://dsp-psd.communication.gc.ca/Collection-R/Statcan/63-224-XIB/63-224-XIB-e.html
    • Market Share Reporter – HF 5410 M33 2008 - in Bronfman Reference
    • www.brandchannel.com The world's only online exchange about branding
    • Interbrand: Surveys & Research http://www.interbrand.com/surveys.asp
    • FP Markets Canadian Demographics - HF 5349 C2 F5
  • 21. Company and Industry Rankings
    • Financial Post 500: HD 2709 F56 (Ref)
      • Ranking of top 500 Canadian companies
      • Available from the Reference Desk, on CD
    • Annual rankings by:
      • Report on Business Magazine (HF 5001 R45)
      • Canadian Business (HF 1 C22)
      • Financial Post Magazine (AP 5 F55)
        • rank companies within specific sectors and industries.
    • The following business periodicals also publish annual rankings:
      • Forbes (HF5001 F685)
      • Fortune (HC411 F18)
      • Far East Economic Review (HC411 F18)
  • 22. Professional Associations
    • Professional associations often have “research” or “publications” sections on their websites, with valuable information about their industry
    • Go to Associations on the Net – Internet Public Library to find a list of professional associations: http://www.ipl.org/div/aon/browse/bus00.00.00/
  • 23. Statistics and Data
    • Statistics Canada: www.statcan.ca
      • Statistics Canada is the official statistical collection and dissemination agency of the Canadian government.
      • It’s website allows access to statistics pertaining to Canadian industry, socio-demographics, and trade.
  • 24. Guides to Creating Marketing Plans
    • Industry Canada: Managing for Business Success
      • www.ic.gc.ca/eic/site/mfbs-gprea.nsf/eng/lu00015.html#plan
    • U.S. Small Business Administration
      • www.sba.gov/starting_business/marketing/plan.html
    • KnowThis.com
      • www.knowthis.com/general/marketplan.htm
    • Royal Bank of Canada
      • www.rbcroyalbank.com/sme/
  • 25. Toronto Public Library
    • Toronto Public Library’s Business Information Centre
      • www.torontopubliclibrary.ca/uni_bus_index.jsp
      • A section of the public library, that is dedicated to business research
      • Website contains research guides for business research
  • 26. Agenda for Today
    • York’s libraries
    • The catalogue: A how-to
    • Specific Resources (print and online): Company information, industry information, marketing plans and more…
    • Conclusions and questions
  • 27. Questions?
    • Library Contact Information:
    • Help with Research (Bronfman Library website)
      • Library Homepage ( www.library.yorku.ca)  Bronfman Business  Help with Research (Under the “Starting Your Research” menu)
    • E-mail [email_address]
    • Message us via the BizResearch IM box at http://www.library.yorku.ca/ccm/BG/
    • Call 416-736-5139, or c ome in person, during library reference hours:
        • Monday to Thursday 9-7:30pm Saturday 10-6pm
        • Friday 9-6pm Sunday 12-8pm