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How to Develop a Powerful LGBT Social Presence

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This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are …

This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience.

Social 2 Go-Go's social marketing strategy incorporates principles of both:
(1) Content strategy (services covered by most marketing & PR agencies)
-&-
(2) Audience development (services generally not covered by marketing & PR agencies)

Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please.

Michael J.D. Warner
Principal, Social 2 Go-Go
Email: michael@social2gogo.com

Published in: Social Media

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  • For more social marketing tips and advice, connect with us on social: Facebook (http://fb.me/Social2GoGo) • Twitter (@Social2GoGo) • Instagram (@social2gogo) • Google+ (http://gplus.to/social2gogo)
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  • 1. How to Develop an LGBT Social Presence Presented by Michael J.D. Warner, Social 2 Go-Go Social Marketing
  • 2. Development  of  social  presence  is  part  ‘art’  +  part  ‘science’:       I. Overview Content  Strategy     (‘Art’)       Audience  Development   (‘Science’)      
  • 3. I. Overview MAXIMUM  social  presence  will  be  achieved  with  a  social   marketing  plan  that  includes  BOTH:       1.  Content   Strategy   (text   +   media)   that   encourages   target   users   to   engage  with  you.       2.  Audience  Development  (social  tools)  that  encourages  target  users   to  follow  you.    
  • 4. II. Content Strategy 1.    WHO  is  your  target  audience?        
  • 5. II. Content Strategy 2.  WHERE  is  your  target  audience?     i.    Primary  social  networks:         Facebook       Twitter       Instagram       Google+      
  • 6. II. Content Strategy 2.  WHERE  is  your  target  audience?     ii.    Secondary  social  networks:         Pinterest       Tumblr       YouTube       Soundcloud       LinkedIn       Grindr       Foursquare      
  • 7. II. Content Strategy 2.  WHERE  is  your  target  audience?     iii.    Regional  social  networks:         VK     (Russia)       Mixi     (Japan)       Weibo     (China)      
  • 8. II. Content Strategy 3.   WHICH   keywords   +   hashtags   are   popular   with   your   target  community?       #instagay     #f4f     #lgbt     #bromosexual     #gaylatino     #teamlesbian     #twink     #instabear    
  • 9. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Facebook  ⇒  Facebook  Page  Insights      
  • 10. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Twitter  ⇒  Crowdbooster                                    ⇒ SocialBro      
  • 11. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Instagram  ⇒  Iconosquare      
  • 12. II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  Instagram  +  IFTTT   together:     AUTOMATICALLY  share   Instagram  photos  to     12  SOCIAL  NETWORKS    
  • 13. II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  IFTTT  ‘recipe’:     AUTOMATICALLY   share  Instagram   photos  to  Twitter  as   images  -­‐  instead  of   weblinks  -­‐  for  HIGHER   ENGAGEMENT        
  • 14. II. Content Strategy 6.   WHAT   content   is   most   interesting   to   your   target           audience?       ‘H.E.R.’     Humor     Emotion     Relevancy      
  • 15. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       i.  Share  content  with  hashtags  used  by  your  target  community.    
  • 16. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    
  • 17. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    
  • 18. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       iii.  Belong  to  online  communities  where  your  target  users  are  active.  
  • 19. IIi. Audience Development 2.    FLUSH  social  users  that  unfollow  you      -­‐or-­‐      that  don’t  follow  you  back  within  5-­‐7  days.  
  • 20. IIi. Audience Development 3.  AUTOMATE  likes,  comments  +  follows  on  Instagram  to   DOUBLE  your  engagement  +  audience  growth.      
  • 21. IV. Results STRONGER  Social  Presence  with  4-­‐5x  AUDIENCE  GROWTH  
  • 22. Interested  in  learning  more?     Contact  me  anytime:     Michael  J.D.  Warner   Principal,  Social  2  Go-­‐Go   Tel:  +1.917.714.1196   Email:    michael@social2gogo.com     V. Contact