How to Develop an
LGBT Social Presence
Presented by
Michael J.D. Warner, Social 2 Go-Go
Social Marketing
Development	
  of	
  social	
  presence	
  is	
  part	
  ‘art’	
  +	
  part	
  ‘science’:	
  
	
  
	
  
I. Overview
Conten...
I. Overview
MAXIMUM	
  social	
  presence	
  will	
  be	
  achieved	
  with	
  a	
  social	
  
marketing	
  plan	
  that	
...
II. Content Strategy
1.	
  	
  WHO	
  is	
  your	
  target	
  audience?	
  
	
  
	
  
	
  
II. Content Strategy
2.	
  WHERE	
  is	
  your	
  target	
  audience?	
  
	
  
i.	
  	
  Primary	
  social	
  networks:	
 ...
II. Content Strategy
2.	
  WHERE	
  is	
  your	
  target	
  audience?	
  
	
  
ii.	
  	
  Secondary	
  social	
  networks:...
II. Content Strategy
2.	
  WHERE	
  is	
  your	
  target	
  audience?	
  
	
  
iii.	
  	
  Regional	
  social	
  networks:...
II. Content Strategy
3.	
   WHICH	
   keywords	
   +	
   hashtags	
   are	
   popular	
   with	
   your	
  
target	
  comm...
II. Content Strategy
4.	
  	
  WHEN	
  should	
  content	
  be	
  shared	
  to	
  maximize	
  reach?	
  
	
  
	
  
Faceboo...
II. Content Strategy
4.	
  	
  WHEN	
  should	
  content	
  be	
  shared	
  to	
  maximize	
  reach?	
  
	
  
	
  
Twitter...
II. Content Strategy
4.	
  	
  WHEN	
  should	
  content	
  be	
  shared	
  to	
  maximize	
  reach?	
  
	
  
	
  
Instagr...
II. Content Strategy
5.	
  	
  HOW	
  can	
  content	
  be	
  shared	
  most	
  ef]iciently?	
  
	
  
	
   Using	
  Instag...
II. Content Strategy
5.	
  	
  HOW	
  can	
  content	
  be	
  shared	
  most	
  ef]iciently?	
  
	
  
	
   Using	
  IFTTT	...
II. Content Strategy
6.	
   WHAT	
   content	
   is	
   most	
   interesting	
   to	
   your	
   target	
  	
  	
  	
  	
 ...
IIi. Audience Development
1.	
  	
  ACTIVELY	
  follow	
  Twitter	
  /	
  Instagram	
  /	
  Google+	
  users	
  
that:	
  ...
IIi. Audience Development
1.	
  	
  ACTIVELY	
  follow	
  Twitter	
  /	
  Instagram	
  /	
  Google+	
  users	
  
that:	
  ...
IIi. Audience Development
1.	
  	
  ACTIVELY	
  follow	
  Twitter	
  /	
  Instagram	
  /	
  Google+	
  users	
  
that:	
  ...
IIi. Audience Development
1.	
  	
  ACTIVELY	
  follow	
  Twitter	
  /	
  Instagram	
  /	
  Google+	
  users	
  
that:	
  ...
IIi. Audience Development
2.	
  	
  FLUSH	
  social	
  users	
  that	
  unfollow	
  you	
  	
  
	
  -­‐or-­‐	
  	
  
	
  t...
IIi. Audience Development
3.	
  AUTOMATE	
  likes,	
  comments	
  +	
  follows	
  on	
  Instagram	
  to	
  
DOUBLE	
  your...
IV. Results
STRONGER	
  Social	
  Presence	
  with	
  4-­‐5x	
  AUDIENCE	
  GROWTH	
  
Interested	
  in	
  learning	
  more?	
  
	
  
Contact	
  me	
  anytime:	
  
	
  
Michael	
  J.D.	
  Warner	
  
Principal,...
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How to Develop a Powerful LGBT Social Presence

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This presentation provides recommended action steps and shortcuts for building a powerful, LGBT social presence on mainstream social networks. Note that these action steps and shortcuts are applicable to targeting not just the LGBT community - but also almost any niche, target social audience.

Social 2 Go-Go's social marketing strategy incorporates principles of both:
(1) Content strategy (services covered by most marketing & PR agencies)
-&-
(2) Audience development (services generally not covered by marketing & PR agencies)

Interested in learning more? Contact us anytime for your complimentary, initial consultation. Serious business inquiries only, please.

Michael J.D. Warner
Principal, Social 2 Go-Go
Email: michael@social2gogo.com

Published in: Social Media
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  • For more social marketing tips and advice, connect with us on social: Facebook (http://fb.me/Social2GoGo) • Twitter (@Social2GoGo) • Instagram (@social2gogo) • Google+ (http://gplus.to/social2gogo)
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How to Develop a Powerful LGBT Social Presence

  1. 1. How to Develop an LGBT Social Presence Presented by Michael J.D. Warner, Social 2 Go-Go Social Marketing
  2. 2. Development  of  social  presence  is  part  ‘art’  +  part  ‘science’:       I. Overview Content  Strategy     (‘Art’)       Audience  Development   (‘Science’)      
  3. 3. I. Overview MAXIMUM  social  presence  will  be  achieved  with  a  social   marketing  plan  that  includes  BOTH:       1.  Content   Strategy   (text   +   media)   that   encourages   target   users   to   engage  with  you.       2.  Audience  Development  (social  tools)  that  encourages  target  users   to  follow  you.    
  4. 4. II. Content Strategy 1.    WHO  is  your  target  audience?        
  5. 5. II. Content Strategy 2.  WHERE  is  your  target  audience?     i.    Primary  social  networks:         Facebook       Twitter       Instagram       Google+      
  6. 6. II. Content Strategy 2.  WHERE  is  your  target  audience?     ii.    Secondary  social  networks:         Pinterest       Tumblr       YouTube       Soundcloud       LinkedIn       Grindr       Foursquare      
  7. 7. II. Content Strategy 2.  WHERE  is  your  target  audience?     iii.    Regional  social  networks:         VK     (Russia)       Mixi     (Japan)       Weibo     (China)      
  8. 8. II. Content Strategy 3.   WHICH   keywords   +   hashtags   are   popular   with   your   target  community?       #instagay     #f4f     #lgbt     #bromosexual     #gaylatino     #teamlesbian     #twink     #instabear    
  9. 9. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Facebook  ⇒  Facebook  Page  Insights      
  10. 10. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Twitter  ⇒  Crowdbooster                                    ⇒ SocialBro      
  11. 11. II. Content Strategy 4.    WHEN  should  content  be  shared  to  maximize  reach?       Instagram  ⇒  Iconosquare      
  12. 12. II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  Instagram  +  IFTTT   together:     AUTOMATICALLY  share   Instagram  photos  to     12  SOCIAL  NETWORKS    
  13. 13. II. Content Strategy 5.    HOW  can  content  be  shared  most  ef]iciently?       Using  IFTTT  ‘recipe’:     AUTOMATICALLY   share  Instagram   photos  to  Twitter  as   images  -­‐  instead  of   weblinks  -­‐  for  HIGHER   ENGAGEMENT        
  14. 14. II. Content Strategy 6.   WHAT   content   is   most   interesting   to   your   target           audience?       ‘H.E.R.’     Humor     Emotion     Relevancy      
  15. 15. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       i.  Share  content  with  hashtags  used  by  your  target  community.    
  16. 16. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    
  17. 17. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       ii.  Follow  and/or  are  followed  by  your  peers  +  competitors.    
  18. 18. IIi. Audience Development 1.    ACTIVELY  follow  Twitter  /  Instagram  /  Google+  users   that:       iii.  Belong  to  online  communities  where  your  target  users  are  active.  
  19. 19. IIi. Audience Development 2.    FLUSH  social  users  that  unfollow  you      -­‐or-­‐      that  don’t  follow  you  back  within  5-­‐7  days.  
  20. 20. IIi. Audience Development 3.  AUTOMATE  likes,  comments  +  follows  on  Instagram  to   DOUBLE  your  engagement  +  audience  growth.      
  21. 21. IV. Results STRONGER  Social  Presence  with  4-­‐5x  AUDIENCE  GROWTH  
  22. 22. Interested  in  learning  more?     Contact  me  anytime:     Michael  J.D.  Warner   Principal,  Social  2  Go-­‐Go   Tel:  +1.917.714.1196   Email:    michael@social2gogo.com     V. Contact
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