Marie Josée (MJ) Drouin
Broadcast Media Geek
mjdrouin@gmail.com
PodCamp Montréal, 09/09/20

Introduction
The first steps
Now what?
Not so positive …
Keys to success
Conclusion

Director with 15 years of Media experience, I lead technical teams of up to
30 people and 3 managers to deliver most aspects of the business -
Operations, Customer Services, Information Technologies, Project
Management, Engineering, and Procurement. I developed expertise in
managing cable, wireless, satellite, transmission, engineering and software
development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert
consultant.
Professional Engineer, Masters in Technological Management
I have extensive experience in speaking since the 90's (ouf!), subjects were
always a mix of technologies, commerce and management.
Past engagements were: Keys to Software Development: What every
executive should know (2009), The Future of Broadcast Archive Systems
(2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005),
Video over IP (2004) and, Several broadcast technical training (1994-1998):
Video 101, Digital Video and Compression 201, Video testing techniques 301.
http://www.linkedin.com/in/mjdrouin
http://twitter.com/mjdrouin

US advertising reduced by News Corp Newspaper
14% 1st half 09/1st half profits dropped by 14% in
08 ($61B)  $142B in 2008  $466m
2008 US online TV market in
US online ad increase in 2008  $448m
2008 by 10%  $23B
(45% search, $5B banner
ads)
 What’s the next big thing?

Configure your ID
http://twitter.com/
Find a good search engine
http://search.twitter.com/
http://tweepsearch.com/
Read on the basic
How to
Search and read tweets
Desktop apps (tweetdeck, seesmic)

Follow interesting people
Their followers, who they follow & RT
Searches
Loose yourself
Start reading and re-tweet
Hyper specialized Information
“Read and run the risk of learning”
Your areas of interests/areas that you know
Speed: Best news feed
Blog

Maturity of technology
Loss of tweets: Archiving
http://www.twistory.net/
Spam
Speed: Addictive
Don’t try to keep up with all the people
you follow
Automation

True: Be yourself
Add Value
Give Credit
Listen
Share
 Build your micro-community !

Just do it!