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Social Networking Basics

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From the August 11, 2009 presentation to EEOC program analysts in Washington, DC.

From the August 11, 2009 presentation to EEOC program analysts in Washington, DC.

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  • Hello and Thank you for inviting us to present our response to Frank’s un-RFP. Find out who’s on the call, and their role in the MMS.
  • Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
  • Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.

Transcript

  • 1. Social Networking Basics www.SOCIAL FISH .org
  • 2. Social Media Tools Brian Solis and JESS3
  • 3. What is social networking? Jessica Hagy , Indexed Blog
  • 4. Step One Find your people.
  • 5. Where are your people? Three places to look
  • 6. Where are your people? Monthly site traffic
  • 7. Where are your people? Traffic frequency
  • 8. Where are your people? How to find them Shhhh… … you hear anything?
  • 9. Where are your people? How to find them
    • Get an account
    • Fan pages
    • Groups
    • Events
    • Applications
    • Get an account
    • Groups
    • Connections
    • Answers
    • Large HR community!
    • Twitter Search
    • Get an account
    • Follow people
    • Hashtags/chats for HR
  • 10. Step Two Listen and respond.
  • 11. Listening & Responding Three listening tools to start http:// boardtracker.com http://www.google.com/alerts http:// www.google.com /reader http:// search.twitter.com
  • 12. Listening & Responding What do you say? Thank you! Sorry.
  • 13. Step Three Build relationships.
  • 14. People Power Circle of trust
  • 15. People Power Influence Vs. Hat tip: Jer979
  • 16. Step Four Learn from others.
  • 17. Value Notable business cases
  • 18. Questions http:// www.socialfish.org /tags/EEOC Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer