Wrong confirmation ID

Email
Favorite
Favorited ×
Download
Embed
Private Content
Copy and paste this code into your blog or website Copy Customize… Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

+ Follow

Social Networking Basics

by Lindy Dreyer on Aug 11, 2009

841 views

From the August 11, 2009 presentation to EEOC program analysts in Washington, DC.

More…

From the August 11, 2009 presentation to EEOC program analysts in Washington, DC.

Less

2 Embeds 27

http://www.socialfish.org	24
http://www.slideshare.net	3

Statistics

Favorites: 1
Downloads: 16
Comments: 0
Embed Views: 27
Views on SlideShare: 814
Total Views: 841

Hello and Thank you for inviting us to present our response to Frank’s un-RFP. Find out who’s on the call, and their role in the MMS.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.

1 Favorite

syuubunki 11 months ago

Social Networking Basics — Presentation Transcript

Social Networking Basics www.SOCIAL FISH .org
Social Media Tools Brian Solis and JESS3
What is social networking? Jessica Hagy , Indexed Blog
Step One Find your people.
Where are your people? Three places to look
Where are your people? Monthly site traffic
Where are your people? Traffic frequency
Where are your people? How to find them Shhhh… … you hear anything?
Where are your people? How to find them
- Get an account
- Fan pages
- Groups
- Events
- Applications
- Get an account
- Groups
- Connections
- Answers
- Large HR community!
- Twitter Search
- Get an account
- Follow people
- Hashtags/chats for HR
Step Two Listen and respond.
Listening & Responding Three listening tools to start http:// boardtracker.com http://www.google.com/alerts http:// www.google.com /reader http:// search.twitter.com
Listening & Responding What do you say? Thank you! Sorry.
Step Three Build relationships.
People Power Circle of trust
People Power Influence Vs. Hat tip: Jer979
Step Four Learn from others.
Value Notable business cases
Questions http:// www.socialfish.org /tags/EEOC Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer

Social Networking Basics

by Lindy Dreyer on Aug 11, 2009

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 27

Statistics

Social Networking Basics — Presentation Transcript